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Email examplesBrandsNet A PorterProduct launch

NET-A-PORTER new arrivals campaign

Showcases The Row’s new tailoring, wardrobe classics and eveningwear with collection-shopping links. It also highlights seasonal accessories and styling content from PORTER.

Net A Porter

Day 25 after signup

New from The Row

Effortless tailoring and new classics have arrived.

Why it works

  • Lead with a specific designer and collection angle to make the new-arrivals message feel focused.
  • Pair product imagery with concise styling context so readers can picture how the pieces work together.
  • Offer both direct shopping links and related editorial content to serve readers at different stages of browsing.

How it is built

  1. New arrivals header
  2. Collection introduction
  3. Featured collection imagery
  4. Collection shopping links
  5. Seasonal accessories feature
  6. Editorial and service links
Email copy

New In – tap to stay ahead of the curve with the latest arrivals RAYSSA wears THE ROW THE ROW’S IMPECCABLE WARDROBE Meet the modern tailoring and new classics you’ll wear forever – from the elevated take on the trench to perfectly cut pants Shop the collection THE ROW THE ROW THE ROW THE ROW THE ROW THE ROW Sumptuous textures define the new collection – The Row’s feather-trimmed jacket and velvet maxi skirt is the go-to formula for an easy yet elegant evening look THE ROW THE ROW THE ROW   Shop the collection The 6 Accessories You’ll Be Coveting This Season From trophy belts and plush scarves to luxe leather gloves, these are the key accessory trends of the season – and how to style them Read & Shop on PORTER NEW IN DESIGNERS CLOTHING BAGS SHOES FOLLOW US DOWNLOAD OUR APP FOR iOS OR ANDROID CONTACT US MY ACCOUNT DELIVERY The people featured in this email are not associated with NET-A-PORTER and do not endorse it or the products shown. They have been selected purely for representational purposes. This email was sent to you@example.com. To ensure that our messages get to you (and don't go to your junk or bulk email folders), please add news@mail.net-a-porter.com to your address book. If you would prefer not to receive emails from NET‑A‑PORTER.COM simply click here. Please note, at the moment, some shipping restrictions on beauty apply. View our privacy policy (recently updated).
 THE NET-A-PORTER GROUP LTD Registered Office: 1 The Village Offices, Westfield, Ariel Way, London, W12 7GF. VAT Registration Number: 243 0645 31. Company registered in London number: 3820604. © 2026 Net‑A‑Porter.com

Brand
Net A Porter
Industry
Ecommerce · Luxury fashion
Type
Promotional
Email
Product launch
Sent
Day 25 after signup
Sent at
Tue, 12:07 PM UTC
From
NET-A-PORTER <news@mail.net-a-porter.com>
Product grid
All product launch email examples

Breakdown

Calls to action
0 buttons, 36 links
Length
277 words · 1 min read
Images
12
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
Georgia
Dark mode
No custom styles

Colors

  • #f0f0f0
  • #909090
  • #000000
Light emails

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