Net A Porter
Day 27 after signup
The designers our buyers are loving
This season’s need-to-know names.
Why it works
- Lead with an editorial angle that gives readers a reason to explore the featured products.
- Pair brief designer context with product imagery so the story naturally supports browsing.
- Repeat clear shopping prompts after each section, making it easy to act on whichever part catches a reader’s interest.
How it is built
- New arrivals navigation
- Designer edit headline
- Featured designer profile
- Multi-brand product grid
- Evening bag spotlight
- Shopping links and footer
Email copy
New In – tap to stay ahead of the curve with the latest arrivals THE DESIGNERS OUR BUYERS ARE LOVING From emerging talent to modern icons, these are the new-to-NET-A-PORTER names and the latest fashion-forward collections to add to your wish list this season Shop now KARYNA wears ANN DEMEULEMEESTER NEW TO NET-A-PORTER: ANN DEMEULEMEESTER Rooted in the Antwerp Six’s legacy, the brand pairs razor-sharp tailoring, fluid draping and tactile layers with a signature monochrome palette for an effortlessly directional look Shop now ANN DEMEULEMEESTER ANN DEMEULEMEESTER ANN DEMEULEMEESTER Shop now THE CULT LABELS Spanning Tokyo to East London, Comme des Garçons, Rick Owens and Aaron Esh bring an avant-garde edge to off-duty dressing – think sculptural designs and androgynous statement pieces to fluid satin gowns Shop now RICK OWENS COMME DES GARÇONS AARON ESH COMME DES GARÇONS AARON ESH RICK OWENS RICK OWENS COMME DES GARÇONS AARON ESH Shop now ELOISE wears COLLEEN ALLEN PLUS: THE VELVET BAG EVERYONE WANTS NOW The beautifully plush ‘Bustle’, from Brooklyn-based designer Colleen Allen, leads our edit of evening bags Shop now COLLEEN ALLEN LE SUNDIAL SAINT LAURENT Shop now NEW IN DESIGNERS CLOTHING BAGS SHOES FOLLOW US DOWNLOAD OUR APP FOR iOS OR ANDROID CONTACT US MY ACCOUNT DELIVERY The people featured in this email are not associated with NET-A-PORTER and do not endorse it or the products shown. They have been selected purely for representational purposes. This email was sent to you@example.com. To ensure that our messages get to you (and don't go to your junk or bulk email folders), please add news@mail.net-a-porter.com to your address book. If you would prefer not to receive emails from NET‑A‑PORTER.COM simply click here. Please note, at the moment, some shipping restrictions on beauty apply. View our privacy policy (recently updated). THE NET-A-PORTER GROUP LTD Registered Office: 1 The Village Offices, Westfield, Ariel Way, London, W12 7GF. VAT Registration Number: 243 0645 31. Company registered in London number: 3820604. © 2026 Net‑A‑Porter.com