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The hot list
Our editors curate the best of what’s new.
Why it works
- Lead with a timely editorial hook to frame the products as a curated selection rather than a generic catalog.
- Follow the broad new-arrivals edit with a focused category feature to give readers another clear way to browse.
How it is built
- New arrivals headline
- Editor-curated introduction
- Designer lineup
- Featured bag edit
Email copy
New In – tap to stay ahead of the curve with the latest arrivals KARYNA wears ULLA JOHNSON THE LATEST AND GREATEST Introducing what’s new now – our editors have selected this week’s hottest arrivals and must-have pieces Shop the edit ULLA JOHNSON LOEWE GUCCI ALAÏA LESET SOPHIE BUHAI TOM FORD YOSHITA 1967 SHOP NOW ALAÏA’S BAG ICONS Discover the latest pieces topping our wish lists Shop now ALAÏA ALAÏA ALAÏA ALAÏA SHOP NOW NEW IN DESIGNERS CLOTHING BAGS SHOES FOLLOW US DOWNLOAD OUR APP FOR iOS OR ANDROID CONTACT US MY ACCOUNT DELIVERY The people featured in this email are not associated with NET-A-PORTER and do not endorse it or the products shown. They have been selected purely for representational purposes. This email was sent to you@example.com. To ensure that our messages get to you (and don't go to your junk or bulk email folders), please add news@mail.net-a-porter.com to your address book. If you would prefer not to receive emails from NET‑A‑PORTER.COM simply click here. Please note, at the moment, some shipping restrictions on beauty apply. View our privacy policy (recently updated). THE NET-A-PORTER GROUP LTD Registered Office: 1 The Village Offices, Westfield, Ariel Way, London, W12 7GF. VAT Registration Number: 243 0645 31. Company registered in London number: 3820604. © 2026 Net‑A‑Porter.com