Day 0
Day 2
Day 5
Sequence · 3 emails over 5 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 3 emails over 5 days
How often, when and how Burberry emails its subscribers, measured from every email we received.
Every email Burberry sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 2
2 days later
Day 5
3 days later
Day 13
8 days later
Every subject line and preview text, in the order they arrived.
We captured 4 emails from Burberry after signing up: welcome, onboarding and sale / discount emails. They form 1 automated sequence you can follow day by day.
25% of its emails arrived on the day we signed up and its designs lean blue and purple.
Its subject lines run about 23 characters.