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Chloé’s bohemian spirit
Fall for the fashion house’s new attitude.
Why it works
- Frame the collection around a recognizable seasonal trend to give the launch an editorial hook.
- Pair a concise styling insight with a clear shopping CTA so the email offers context as well as a next step.
How it is built
- New-in navigation
- Editorial headline
- Collection introduction
- First shopping CTA
- Styling note
- Second shopping CTA
- Footer navigation
Email copy
New In – tap to stay ahead of the curve with the latest arrivals CHLOÉ’S BOHEMIAN SPIRIT The collection defining fall's modern-prairie trend is here Shop now Plaid dominated the runway – the house’s signature ruffles are a feminine and chic way to wear it this season Shop now NEW IN DESIGNERS CLOTHING BAGS SHOES FOLLOW US DOWNLOAD OUR APP FOR iOS OR ANDROID CONTACT US MY ACCOUNT DELIVERY The people featured in this email are not associated with NET-A-PORTER and do not endorse it or the products shown. They have been selected purely for representational purposes. This email was sent to you@example.com. To ensure that our messages get to you (and don't go to your junk or bulk email folders), please add news@mail.net-a-porter.com to your address book. If you would prefer not to receive emails from NET‑A‑PORTER.COM simply click here. Please note, at the moment, some shipping restrictions on beauty apply. View our privacy policy (recently updated). THE NET-A-PORTER GROUP LTD Registered Office: 1 The Village Offices, Westfield, Ariel Way, London, W12 7GF. VAT Registration Number: 243 0645 31. Company registered in London number: 3820604. © 2026 Net‑A‑Porter.com