Net A Porter
Day 8 after signup
Exclusive: Balenciaga’s latest ‘Le City’ bag
Plus, more instant style updates to make now.
Why it works
- Lead with one exclusive item to give a broad new-arrivals roundup a clear editorial hook.
- Pair each product with a concise styling angle so the selections feel useful rather than like a bare catalog.
- Close with a related editorial feature to extend the theme beyond shopping.
How it is built
- New arrivals header
- Seasonal editorial intro
- Four product highlights
- Layering article feature
Email copy
New In – tap to stay ahead of the curve with the latest arrivals INTRODUCING 4 NEW FASHION FAVORITES Every well-curated wardrobe relies on foundational pieces – these are the updated new-season icons to elevate your look Shop now BALENCIAGA 1 THE EXCLUSIVE ICON The cult comeback: Balenciaga’s ‘Le City’ bag returns in a so-now east-west shape for its 25th anniversary. Be the first to own it... Shop now BALENCIAGA BALENCIAGA SHOP NOW BEAUÏSE wears STILL HERE 2 THE DENIM UPDATE Fall’s freshest denim trend calls for color – Still Here’s burnt-orange jeans offer a modern, autumnal twist on classic blue Shop now STILL HERE CHLOÉ SHOP NOW RUIYI wears DRIES VAN NOTEN 3 THE STATEMENT SKIRT With its bold mix of clashing checks and Flemish florals, this Dries Van Noten wrap skirt is the ultimate desk-to-dinner hero Shop now DRIES VAN NOTEN TOVE SHOP NOW KHAITE 4 THE WEAR-EVERYWHERE BOOT From delicate slip dresses to rugged denim, Khaite’s ‘Clive’ boots pair perfectly with everything, making them the ultimate transeasonal staple Shop now KHAITE CHLOÉ SHOP NOW Lessons In Layering: The Must-Try Styling Tricks From turtlenecks worn under shirts to tailoring elevated with knitwear and color-blocked separates – here’s the lowdown on how to layer like a fashion pro Read & shop on PORTER NEW IN DESIGNERS CLOTHING BAGS SHOES FOLLOW US DOWNLOAD OUR APP FOR iOS OR ANDROID CONTACT US MY ACCOUNT DELIVERY The people featured in this email are not associated with NET-A-PORTER and do not endorse it or the products shown. They have been selected purely for representational purposes. This email was sent to you@example.com. To ensure that our messages get to you (and don't go to your junk or bulk email folders), please add news@mail.net-a-porter.com to your address book. If you would prefer not to receive emails from NET‑A‑PORTER.COM simply click here. Please note, at the moment, some shipping restrictions on beauty apply. View our privacy policy (recently updated). THE NET-A-PORTER GROUP LTD Registered Office: 1 The Village Offices, Westfield, Ariel Way, London, W12 7GF. VAT Registration Number: 243 0645 31. Company registered in London number: 3820604. © 2026 Net‑A‑Porter.com