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Email examplesBrandsNet A PorterProduct launch

NET-A-PORTER new-season collection email

Spotlights new-season pieces from Nour Hammour, including leatherwear and cashmere knitwear, with prompts to shop the collection. It also features an editorial guide to jackets for fall.

Net A Porter

Day 8 after signup

New-season Nour Hammour is here

Modern leather pieces and cashmere knitwear, perfected.

Why it works

  • Lead with a specific designer and seasonal collection to give the campaign a clear shopping focus.
  • Pair product promotion with a related editorial feature to add useful context and another way to explore.
  • Keep the copy concise, using short descriptions and direct calls to action for both shopping and reading.

How it is built

  1. New arrivals header
  2. Designer spotlight
  3. Collection shop prompt
  4. Seasonal editorial feature
  5. Editorial read prompt
  6. Navigation and footer
Email copy

New In – tap to stay ahead of the curve with the latest arrivals SPOTLIGHT ON: NOUR HAMMOUR The Parisian brand is the ultimate destination for modern leather pieces and cashmere knitwear – it’s pony-hair skirt is a season standout Shop now Look to the new collection of handcrafted outerwear and sumptuous sweaters as your guide to mastering fall dressing SHOP NOW The Chicest Jackets To See You Through Fall Layering season is upon us – and a great jacket is key to nailing your cold-weather wardrobe. These are the styles to know now Read more on PORTER   NEW IN DESIGNERS CLOTHING BAGS SHOES FOLLOW US DOWNLOAD OUR APP FOR iOS OR ANDROID CONTACT US MY ACCOUNT DELIVERY The people featured in this email are not associated with NET-A-PORTER and do not endorse it or the products shown. They have been selected purely for representational purposes. This email was sent to you@example.com. To ensure that our messages get to you (and don't go to your junk or bulk email folders), please add news@mail.net-a-porter.com to your address book. If you would prefer not to receive emails from NET‑A‑PORTER.COM simply click here. Please note, at the moment, some shipping restrictions on beauty apply. View our privacy policy (recently updated).
 THE NET-A-PORTER GROUP LTD Registered Office: 1 The Village Offices, Westfield, Ariel Way, London, W12 7GF. VAT Registration Number: 243 0645 31. Company registered in London number: 3820604. © 2026 Net‑A‑Porter.com

Brand
Net A Porter
Industry
Ecommerce · Luxury fashion
Type
Promotional
Email
Product launch
Sent
Day 8 after signup
Sent at
Sat, 11:07 AM UTC
From
NET-A-PORTER <news@mail.net-a-porter.com>
All product launch email examples

Breakdown

Calls to action
0 buttons, 35 links
Length
245 words · 1 min read
Images
11
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
Georgia
Dark mode
No custom styles

Colors

  • #f0f0f0
  • #909090
  • #000000
Light emails

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