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Email examplesBrandsNet A PorterSeasonal campaign

NET-A-PORTER winter fashion campaign

A seasonal fashion campaign presents winter outerwear, knits and boots alongside a layering guide. It encourages readers to shop the curated edits and explore styling advice.

Net A Porter

Day 11 after signup

It's time to warm up

Invest in luxe layers and statement outerwear now

Why it works

  • Lead with a timely seasonal theme, then make it concrete with specific pieces and styling ideas.
  • Pair shopping links with useful editorial advice so the campaign offers inspiration as well as product discovery.

How it is built

  1. New arrivals prompt
  2. Winter fashion edit
  3. Shop the edit links
  4. Layering advice feature
  5. Store navigation footer
Email copy

New In – tap to stay ahead of the curve with the latest arrivals THE WARM-UP As temperatures turn, embrace the elements with chic shearling outerwear, timeless Argyle knits and wear-everywhere Western boots Shop the edit From statement checks to color-pop denim – discover the season’s trending pieces to elevate your winter wardrobe Shop the edit SHOP NOW Lessons In Layering: The Must-Try Styling Tricks From turtlenecks worn under shirts to tailoring elevated with knitwear and color-blocked separates – here’s the lowdown on how to layer like a fashion pro Read & shop on PORTER NEW IN DESIGNERS CLOTHING BAGS SHOES FOLLOW US DOWNLOAD OUR APP FOR iOS OR ANDROID CONTACT US MY ACCOUNT DELIVERY The people featured in this email are not associated with NET-A-PORTER and do not endorse it or the products shown. They have been selected purely for representational purposes. This email was sent to you@example.com. To ensure that our messages get to you (and don't go to your junk or bulk email folders), please add news@mail.net-a-porter.com to your address book. If you would prefer not to receive emails from NET‑A‑PORTER.COM simply click here. Please note, at the moment, some shipping restrictions on beauty apply. View our privacy policy (recently updated).
 THE NET-A-PORTER GROUP LTD Registered Office: 1 The Village Offices, Westfield, Ariel Way, London, W12 7GF. VAT Registration Number: 243 0645 31. Company registered in London number: 3820604. © 2026 Net‑A‑Porter.com

Brand
Net A Porter
Industry
Ecommerce · Luxury fashion
Type
Promotional
Email
Seasonal campaign
Sent
Day 11 after signup
Sent at
Mon, 7:07 PM UTC
From
NET-A-PORTER <news@mail.net-a-porter.com>
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 37 links
Length
241 words · 1 min read
Images
12
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
Georgia
Dark mode
No custom styles

Colors

  • #f0f0f0
  • #909090
  • #000000
Light emails

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