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Email examplesBrandsNet A PorterProduct launch

NET-A-PORTER Saint Laurent collection launch email

Showcases the newly arrived Saint Laurent runway collection with highlights of key styles and links to shop. It also features a PORTER magazine cover story and links to other shopping categories.

Net A Porter

Day 5 after signup

Saint Laurent’s greatest hits

The runway collection has arrived.

Why it works

  • Lead with a specific collection headline so readers immediately understand what has arrived.
  • Pair concise product descriptions with a clear shopping action, then place related editorial content after the main feature.

How it is built

  1. New arrivals header
  2. Collection headline
  3. Featured styles
  4. Shopping call to action
  5. Editorial feature
  6. Category navigation
Email copy

New In – tap to stay ahead of the curve with the latest arrivals SAINT LAURENT’S GREATEST HITS The runway collection has arrived – elegant tuxedos and sharply pointed slingbacks set the tone for the new season Shop now     Oversized and incredibly stylish, the new ‘Icare’ maxi tote is the capacious carryall to take everywhere Steeped in a legacy of tailoring, the new collection gives pinstriped suits and oversized shoulders a modern update     SHOP NOW Jessica Chastain Is PORTER’s October Cover Star The Oscar-winning actor on motherhood, monsters and fearsome female power Read & shop on PORTER NEW IN DESIGNERS CLOTHING BAGS SHOES FOLLOW US DOWNLOAD OUR APP FOR iOS OR ANDROID CONTACT US MY ACCOUNT DELIVERY The people featured in this email are not associated with NET-A-PORTER and do not endorse it or the products shown. They have been selected purely for representational purposes. This email was sent to you@example.com. To ensure that our messages get to you (and don't go to your junk or bulk email folders), please add news@mail.net-a-porter.com to your address book. If you would prefer not to receive emails from NET‑A‑PORTER.COM simply click here. Please note, at the moment, some shipping restrictions on beauty apply. View our privacy policy (recently updated).
 THE NET-A-PORTER GROUP LTD Registered Office: 1 The Village Offices, Westfield, Ariel Way, London, W12 7GF. VAT Registration Number: 243 0645 31. Company registered in London number: 3820604. © 2026 Net‑A‑Porter.com

Brand
Net A Porter
Industry
Ecommerce · Luxury fashion
Type
Promotional
Email
Product launch
Sent
Day 5 after signup
Sent at
Wed, 1:09 PM UTC
From
NET-A-PORTER <news@mail.net-a-porter.com>
Product grid
All product launch email examples

Breakdown

Calls to action
0 buttons, 37 links
Length
244 words · 1 min read
Images
13
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
Georgia
Dark mode
No custom styles

Colors

  • #f0f0f0
  • #909090
  • #000000
Light emails

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