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Email examplesBrandsNet A PorterProduct launch

NET-A-PORTER new arrivals campaign

Showcases the latest seasonal fashion arrivals from designer brands and directs readers to shop the new selection.

Net A Porter

Day 21 after signup

Looking for a new outfit?

Update your wardrobe with the latest from Khaite, Arma and more.

Why it works

  • Lead with a timely new-arrivals angle to make the reason to browse immediately clear.
  • Pair a brief aspirational introduction with a visual designer selection so readers can move quickly from inspiration to shopping.

How it is built

  1. New arrivals header
  2. Seasonal style introduction
  3. Designer product grid
  4. Shop now call to action
  5. Shopping navigation and footer
Email copy

New In – tap to stay ahead of the curve with the latest arrivals WHAT’S NEW FOR YOU Refresh your look with the season’s most covetable pieces. Discover the defining silhouettes, details and finishing touches Shop the new season KHAITE JIMMY CHOO KHAITE TOVE ARMA KHAITE CAROLINA HERRERA ARMA SAINT LAURENT RABANNE CHLOÉ SAINT LAURENT SHOP NOW NEW IN DESIGNERS CLOTHING BAGS SHOES FOLLOW US DOWNLOAD OUR APP FOR iOS OR ANDROID CONTACT US MY ACCOUNT DELIVERY The people featured in this email are not associated with NET-A-PORTER and do not endorse it or the products shown. They have been selected purely for representational purposes. This email was sent to you@example.com. To ensure that our messages get to you (and don't go to your junk or bulk email folders), please add news@mail.net-a-porter.com to your address book. If you would prefer not to receive emails from NET‑A‑PORTER.COM simply click here. Please note, at the moment, some shipping restrictions on beauty apply. View our privacy policy (recently updated).
 THE NET-A-PORTER GROUP LTD Registered Office: 1 The Village Offices, Westfield, Ariel Way, London, W12 7GF. VAT Registration Number: 243 0645 31. Company registered in London number: 3820604. © 2026 Net‑A‑Porter.com

Brand
Net A Porter
Industry
Ecommerce · Luxury fashion
Type
Promotional
Email
Product launch
Sent
Day 21 after signup
Sent at
Thu, 7:03 PM UTC
From
NET-A-PORTER <news@mail.net-a-porter.com>
Product grid
All product launch email examples

Breakdown

Calls to action
0 buttons, 35 links
Length
206 words · 1 min read
Images
13
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
Georgia
Dark mode
No custom styles

Colors

  • #f0f0f0
  • #909090
  • #000000
Light emails

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