Net A Porter
Day 10 after signup
The hot list
Our editors curate the best of what’s new.
Why it works
- Lead with a clear editorial angle that makes the selection feel curated rather than like a generic product feed.
- Pair shoppable picks with a related editorial feature to give readers more than one way to engage.
How it is built
- New arrivals headline
- Editor's selection intro
- Designer shopping edit
- Seasonal editorial feature
- Category and account links
Email copy
New In – tap to stay ahead of the curve with the latest arrivals ATHIEC wears KHAITE THE LATEST AND GREATEST Introducing what’s new now – our editors have selected this week’s hottest arrivals and must-have pieces Shop the edit KHAITE CHLOÉ ALAÏA PARIS TEXAS OLIVER PEOPLES CHRISTOPHER JOHN ROGERS TOM FORD GUCCI SHOP NOW PORTER’s Picks: Plaid Shop like a fashion editor with our expert guide to the most sought-after plaid styles of fall/winter ’26 Read & shop on PORTER NEW IN DESIGNERS CLOTHING BAGS SHOES FOLLOW US DOWNLOAD OUR APP FOR iOS OR ANDROID CONTACT US MY ACCOUNT DELIVERY The people featured in this email are not associated with NET-A-PORTER and do not endorse it or the products shown. They have been selected purely for representational purposes. This email was sent to you@example.com. To ensure that our messages get to you (and don't go to your junk or bulk email folders), please add news@mail.net-a-porter.com to your address book. If you would prefer not to receive emails from NET‑A‑PORTER.COM simply click here. Please note, at the moment, some shipping restrictions on beauty apply. View our privacy policy (recently updated). THE NET-A-PORTER GROUP LTD Registered Office: 1 The Village Offices, Westfield, Ariel Way, London, W12 7GF. VAT Registration Number: 243 0645 31. Company registered in London number: 3820604. © 2026 Net‑A‑Porter.com