Net A Porter
Day 7 after signup
NEW IN: Nili Lotan, Alaïa and Khaite
Plus, discover more from your favorite designers.
Why it works
- Lead with a clear new-arrivals angle so readers immediately understand what the campaign features.
- Pair a broad assortment with one focused product feature to offer both variety and a more specific path to explore.
How it is built
- New arrivals introduction
- Designer product grid
- Eyewear feature
- Shopping links
- Category navigation
Email copy
New In – tap to stay ahead of the curve with the latest arrivals WHAT’S NEW FOR YOU Refresh your look with the season’s most covetable pieces. Discover the defining silhouettes, details and finishing touches Shop the new season ALAÏA DRIES VAN NOTEN ALAÏA KHAITE KHAITE ALAÏA MCQUEEN GUCCI CHLOÉ CHLOÉ DRIES VAN NOTEN RABANNE SHOP NOW DIOR’S STANDOUT SHADES Discover the latest collection of couture-inspired eyewear – the ‘Dior Bow A2U’ frames lead the way Shop now NEW IN DESIGNERS CLOTHING BAGS SHOES FOLLOW US DOWNLOAD OUR APP FOR iOS OR ANDROID CONTACT US MY ACCOUNT DELIVERY The people featured in this email are not associated with NET-A-PORTER and do not endorse it or the products shown. They have been selected purely for representational purposes. This email was sent to you@example.com. To ensure that our messages get to you (and don't go to your junk or bulk email folders), please add news@mail.net-a-porter.com to your address book. If you would prefer not to receive emails from NET‑A‑PORTER.COM simply click here. Please note, at the moment, some shipping restrictions on beauty apply. View our privacy policy (recently updated). THE NET-A-PORTER GROUP LTD Registered Office: 1 The Village Offices, Westfield, Ariel Way, London, W12 7GF. VAT Registration Number: 243 0645 31. Company registered in London number: 3820604. © 2026 Net‑A‑Porter.com