Net A Porter
Day 16 after signup
The hot list
Our editors curate the best of what's new.
Why it works
- Lead with an editorial angle to make a product selection feel curated rather than like a bare catalog.
- Give featured designers and a focused collection their own moments so readers can browse by different interests.
- Place the limited-time offer after the product stories, then make the shopping action clear.
How it is built
- New arrivals headline
- Editor's curated selection
- Designer highlights
- Featured collection story
- Limited-time discount
- Shopping and account links
Email copy
New In – tap to stay ahead of the curve with the latest arrivals THE LATEST AND GREATEST Introducing what’s new now – our editors have selected this week’s hottest arrivals and must-have pieces Shop the edit SAINT LAURENT ISSEY MIYAKE CHRISTEN KHAITE ARMA ALAÏA CHRISTIAN LOUBOUTIN BODE SHOP NOW RABANNE’S SIGNATURE SHINE Slinky chainmail textures and dazzling paillettes carry forward a legacy of dancefloor-ready drama Shop the collection SHOP NOW YOUR FALL REWARD Log in to discover our edit of new-season favorites – discount applied at checkout Shop for a limited time only NEW IN DESIGNERS CLOTHING BAGS SHOES FOLLOW US DOWNLOAD OUR APP FOR iOS OR ANDROID CONTACT US MY ACCOUNT DELIVERY The people featured in this email are not associated with NET-A-PORTER and do not endorse it or the products shown. They have been selected purely for representational purposes. This email was sent to you@example.com. To ensure that our messages get to you (and don't go to your junk or bulk email folders), please add news@mail.net-a-porter.com to your address book. If you would prefer not to receive emails from NET‑A‑PORTER.COM simply click here. Please note, at the moment, some shipping restrictions on beauty apply. View our privacy policy (recently updated). THE NET-A-PORTER GROUP LTD Registered Office: 1 The Village Offices, Westfield, Ariel Way, London, W12 7GF. VAT Registration Number: 243 0645 31. Company registered in London number: 3820604. © 2026 Net‑A‑Porter.com