Net A Porter
Day 24 after signup
Exclusive pre-launch: Saint Laurent
Be the first to shop the new ‘Le Loafer Bateau’.
Why it works
- Lead with the exclusivity and early-access angle so the launch feels distinct from a standard product listing.
- Place a direct shopping action immediately after the featured product, then use a secondary editorial feature to offer another way into the brand.
How it is built
- New arrivals header
- Exclusive launch feature
- Shop now call to action
- Seasonal editorial feature
- Navigation and footer
Email copy
New In – tap to stay ahead of the curve with the latest arrivals EXCLUSIVE PRE-LAUNCH: SAINT LAURENT The new ‘Le Loafer Bateau’ shoes arrive at NET-A-PORTER first Shop now SHOP NOW The Bags Everyone Is Coveting This Season From enduring icons to the styles fashion’s most discerning are carrying now, these are the effortlessly chic designs worth investing in this fall/winter Read more on PORTER NEW IN DESIGNERS CLOTHING BAGS SHOES FOLLOW US DOWNLOAD OUR APP FOR iOS OR ANDROID CONTACT US MY ACCOUNT DELIVERY The people featured in this email are not associated with NET-A-PORTER and do not endorse it or the products shown. They have been selected purely for representational purposes. This email was sent to you@example.com. To ensure that our messages get to you (and don't go to your junk or bulk email folders), please add news@mail.net-a-porter.com to your address book. If you would prefer not to receive emails from NET‑A‑PORTER.COM simply click here. Please note, at the moment, some shipping restrictions on beauty apply. View our privacy policy (recently updated). THE NET-A-PORTER GROUP LTD Registered Office: 1 The Village Offices, Westfield, Ariel Way, London, W12 7GF. VAT Registration Number: 243 0645 31. Company registered in London number: 3820604. © 2026 Net‑A‑Porter.com