11 Best Email and Push Notification Platforms in 2026

Email and push fail in the same way. A customer gets the same news in the inbox and on the lock screen, and nobody decided which one should have gone out. A tool that sends both only fixes that if the two channels share a profile and a journey. If they don't, you pay two vendors to send the same message twice.

This page is for teams that want one platform for both channels in 2026. If you only shop for push, start with the best push notification services. If SMS is the second channel, see the best email and SMS marketing platforms. For the enterprise view across push, in-app, email and SMS, see the best customer engagement platforms.

Disclosure: I build Sequenzy, which is one of the 11 platforms below. Prices and features come from each vendor's own pricing, product and help pages. Where a vendor only quotes a price, I say so instead of estimating one. The platforms are listed alphabetically, not ranked.

Quick comparison table

Plan gates, prices and channel lists change, so confirm each row on a call before you sign, especially which plan includes push on CleverTap and Brevo.

What "email and push in one tool" should mean

Four tests separate a real combined platform from two products on one login. Run each one in a trial.

One profile, with push kept separate from email

Email status and push status should belong to the same person, with push tokens attached to that person's devices. The failure mode is quiet. OneSignal's fallback documentation says that without an External ID, each subscription is treated as a separate user, which can lead to sending people too many messages. Ask any vendor how it links a device to an email contact before you look at features.

One journey that routes between channels

The test is simple. Send a push, wait, check whether it was opened, and send an email only to the people who did not open it. Several tools support this pattern. OneSignal Journeys uses Wait Until steps to fall back to another channel when a message is not confirmed, opened or clicked. Pushwoosh's builder can send a push and then an email if the push isn't opened. Klaviyo can split a flow on "Has push token," so people who can receive push take one branch and everyone else takes the email branch. Ask to see one of these built in your trial, not described on a slide.

Push types that match your app

"Push" hides several things: iOS, Android, web and in-app. Check which ones are included and which need a higher plan. Brevo's mobile push needs Professional. Omnisend's push is web only. Customer.io does not support web push natively. Klaviyo's mobile push requires your own app and an SDK.

A bill that matches how you message

Vendors price on different units: contacts or profiles, sends, monthly active users and subscribers. A per-profile price grows with dormant contacts. A per-send price grows with volume. A per-MAU price grows with app users, and at least one MAU count includes email-only recipients.

What a 10,000-contact bill looks like

The scenario is 10,000 contacts on email, 60,000 emails a month, and 5,000 app users who receive push. I assume the 5,000 push users are part of the 10,000 contacts. The table uses only published prices.

Three things in this table matter more than the totals.

Pushwoosh's price depends on how it counts. It bills monthly active users and counts anyone who receives a message on any channel, even without a push token. If the 10,000 contacts all get at least one message in a month, the bill is $130. If only 5,000 receive anything, it is $65. Check your counts before you compare.

Per-person pricing grows with the list you email. At 50,000 contacts who each receive a message in a month, Pushwoosh Omnichannel is $650 before any SMS or WhatsApp. Sequenzy's $99 plan covers 300,000 emails a month, with unlimited push on the same plan.

OneSignal's bill is mostly not push. Of the $139, $60 is mobile push and $79 is the platform fee and email sends. Model the email volume as carefully as the app audience.

One tool or two, and when a split is cheaper

A split pays off in a few narrow cases.

• Your app audience fits a free push tier, and your email platform is already a cost you keep. OneSignal's free plan includes mobile push for up to 1,000 monthly active users. For a small app with a paid email tool already in place, that push half costs nothing extra. Pushwoosh's free plan covers up to 1,000 MAU with 20,000 email sends, but its MAU count includes email recipients, so the 1,000 cap applies to your whole list.
• You need a push feature your combined tool does not offer. That is a capability reason, not a price reason.

Price alone rarely favors a split. A push-only OneSignal plan at 5,000 mobile MAU costs $79 a month on the published rates ($19 platform fee plus $60), which is more than Sequenzy's $29 plan with push included. On published prices, no split beats a combined Sequenzy plan at this size.

If you do split, decide three things in writing. Who owns the contact record. Who owns the frequency cap. Who reconciles attribution. Both systems will claim the same open or click, and neither will know about the other's send unless someone built the link.

The 11 best email and push notification platforms

1. Braze

Best for: Funded app teams with a named lifecycle owner who want deep control over journeys.

Pricing: Sales-led and not published. Braze lists Go, Select, Pro and Enterprise editions and has no free plan, though it offers a free trial and startup programs. Pricing scales with monthly active users, and a shared pool of Action Credits covers messages and some AI features. The pricing page does not say whether push draws credits, so ask.

Canvas, Braze's journey builder, runs email, push, in-app messages, content cards, SMS and MMS, and webhooks in one journey. Steps run in sequence with delays and decision splits, and the data from the entry event follows the user through the whole journey. Multichannel campaigns do not include in-app messages, so build those flows as Canvas. In-app also needs the Braze SDK in your app.

Braze rewards a team that will model journeys carefully and run them for years. A small team will spend more time on setup than on sends.

• Pros: Deep journey builder, email, push, in-app and SMS listed as included on every tier, strong enterprise governance.
• Cons: Price not published, no free plan, in-app requires Canvas and the SDK, heavier setup.

Verdict: The depth choice for a funded app team. For the enterprise end of this category, see the best customer engagement platforms. For Braze's own profile, see Braze compared.

2. Brevo

Best for: Budget teams that want email and web push in one account, and can wait on mobile app push until they move to a higher plan.

Pricing: Web push is included from the Starter plan up, with recipient limits per send of 1,000 on Starter, 10,000 on Standard and 20,000 on Professional, according to Brevo's help center. Mobile app push needs the Professional plan. Confirm both limits on the pricing page before you budget.

Push events such as a push click can start an automation, so an email can follow a web push without a second tool. The trade-off is the plan gate. The help center puts push triggers on Professional as well, so the same gate applies to the automation side. Once you need mobile app push, the decision is about Professional, not about the feature.

• Pros: Low entry price, web push from Starter, push events can start automations, email and SMS in one account.
• Cons: Mobile push and push triggers gated to Professional, per-send recipient limits on lower plans.

Verdict: Good for web push and email on a budget. Price Professional before you promise app push. See Brevo compared and Brevo pricing.

3. CleverTap

Best for: Mobile-first consumer apps that want push, in-app and email journeys and can take a quote.

Pricing: Core starts at $85 a month on a self-serve plan after a 30-day trial, excluding taxes and add-ons. Pro and Ultimate are sales-led. Email is an add-on on every plan, listed as Email Direct on Core, Pro and Ultimate. CleverTap bills on monthly active users or data points, depending on the commercial model.

CleverTap's Journeys are built from engagement nodes, and each channel step is one of them. A journey can react to a click on a push, in-app, email, web popup or web push message. Its docs show a push, then SMS, then email flow with delays between steps.

Ask which push types each plan includes. With email as an add-on on every plan, the combined price needs a quote.

• Pros: Journeys react to clicks across push, in-app and email, and there is a self-serve entry tier.
• Cons: Email is an add-on, Pro and Ultimate are sales-led, and push features vary by plan.

Verdict: A capable mobile journey tool for a team that can handle a sales cycle. See CleverTap compared.

4. Customer.io

Best for: Product and lifecycle teams that want one journey across email, push and in-app, and accept a per-profile bill.

Pricing: No free plan. There is a trial, and early-stage companies can apply to a startup program. Essentials starts at $100 a month for 5,000 profiles and is $145 a month at 10,000 profiles. It includes 1 million emails a month, and extra emails cost $0.12 per 1,000. Profiles count people and objects. Premium starts at $1,000 a month, billed yearly.

Customer.io's pricing page describes email, in-app, push and SMS in a single automation flow, and lists push and in-app as unlimited on every plan. Its SDK documentation covers push for iOS, Android and React Native apps.

The real gap is web push. Customer.io's setup guide says it supports push for mobile applications and does not support web push. You can still reach browsers by sending a webhook from a workflow to a web push provider such as OneSignal or Airship, but then the browser subscriptions and delivery sit with that provider.

• Pros: One flow across email, in-app, push and SMS, unlimited push and in-app, SDKs for iOS, Android and React Native.
• Cons: No native web push, per-profile billing, Premium starts at $1,000 a month, SMS priced on request.

Verdict: Strong for mobile-first product teams that accept per-profile pricing. Not the right choice if browser push is central. See Customer.io compared and Customer.io pricing.

5. Iterable

Best for: Mid-market and enterprise teams that run many channels and want a sales-led contract.

Pricing: Not published. Iterable's pricing page lists no plans, prices or free tier, and points to a demo or sales contact.

Iterable's campaign documentation lists email, mobile push, web push, in-app messages, SMS, RCS and WhatsApp as message channels. It includes web push, which some tools here lack natively.

Workflows in Iterable Studio mix email, push, SMS and in-app steps. Ask for a demo of the exact fallback you plan to build.

• Pros: Broad channel list including web push and RCS, a single platform for many channels.
• Cons: No public price, sales-led contract.

Verdict: Put it on the shortlist for an enterprise budget. It is not the tool for a small team that needs a price today. See Iterable compared.

6. Klaviyo

Best for: Commerce teams already on Klaviyo that have a native app and want push in the same flows as email.

Pricing: The free plan covers up to 250 profiles, 500 emails a month and $5 of mobile messages. Sending stops when a limit is reached, until the next billing cycle or an upgrade. Paid tiers are priced by profile; use its pricing calculator for your list size.

Klaviyo's mobile push works for native iOS and Android apps. Its iOS setup article lists three prerequisites: your own iOS app, an APNs key uploaded to Klaviyo, and the Klaviyo SDK for iOS, React Native or Flutter installed in the app. Android uses a Google service account. Push can go into campaigns and flows. A flow can split on "Has push token," which lets you route people with push to a push step and everyone else to an email. Setup needs an Owner, Admin or Manager role.

Without a native app, Klaviyo's push does not apply, since it has no web push.

• Pros: Push and email in one flow, a push-token split, native iOS and Android support, no plan gate named in the iOS setup article.
• Cons: Needs a native app and SDK, no web push, profile-based billing.

Verdict: The easiest add-on for an existing Klaviyo account that has an app. See Klaviyo compared and Klaviyo pricing.

7. MoEngage

Best for: Mid-market and enterprise app teams that want one journey across push, email, in-app, SMS and web, and have budget for a quote.

Pricing: Not published. MoEngage's cross-channel product comes in Growth and Enterprise tiers, priced per Monthly Tracked User, and every plan leads to a sales call. Its pricing page lists mobile push, web push, email, SMS and in-app messages as included on both tiers. WhatsApp, RCS and similar connected channels are add-ons, and so are many analytics features.

MoEngage Flows is the journey builder. MoEngage describes it as running email, web and mobile push, SMS, in-app messages and ads as one connected journey, with conditional logic, A/B splits and delays. Those descriptions come from MoEngage's own site, so test them in a trial.

• Pros: Push, email, in-app and SMS listed on both tiers, one journey builder across channels.
• Cons: No public prices, add-ons for WhatsApp and many analytics features, product claims come from MoEngage's own material.

Verdict: A serious option for app teams with budget. See MoEngage compared.

8. Omnisend

Best for: Small Shopify and WooCommerce stores that want email and web push on one canvas and do not need an app.

Pricing: The free plan includes 500 emails a month, up to 250 contacts and 500 web push notifications a month, with no credit card required. Standard starts at $16 a month at 251 to 500 contacts, at list price before the 3-month prepay discount. Web push is unlimited on Standard and Pro, and SMS sits on Pro.

Omnisend's push is web push only. Its push FAQ says web push works on Chrome, Firefox, Opera and Edge, not Safari, and that web push does not work in any iPhone browser. It has no native SDK for iOS or Android apps. Push steps can sit inside automation flows next to email, which is the useful part for a store.

Shoppers on iPhone get no push from Omnisend, which rules it out for a store that sells mostly to iPhone users.

• Pros: Low entry price, email and web push on one canvas, unlimited web push on paid plans.
• Cons: No app push found, no iPhone web push, Safari unsupported, SMS gated to Pro.

Verdict: A good web push and email tool for a store. It is not an app push tool. See Omnisend compared and Omnisend pricing.

9. OneSignal

Best for: Push-first teams that want email, SMS and in-app messages in the same journey and accept a usage-based bill.

Pricing: The free plan includes 10,000 email sends a month and unlimited mobile push for up to 1,000 monthly active users. Growth starts at a $19 monthly platform fee, includes 20,000 email sends, then charges $1.50 per 1,000 emails after that, $0.012 per mobile MAU, and $0.004 per web push subscriber. In-app messages come with mobile push. Professional and Enterprise are custom. SMS and RCS are listed as available on Free and Growth, with rates not published.

OneSignal Journeys can combine push (mobile and web), email, SMS and in-app steps in one journey. A fallback can send the same message on another channel when a user does not confirm, open or click the first one, using Wait Until steps. Two caveats matter. Without an External ID, each subscription counts as a separate user, which can mean over-messaging. And a message step sends as soon as the user reaches it, so use a Wait step for timing. In-app messages in a Journey display once per user.

OneSignal supports web push natively, which Customer.io does not, and mobile push on the same bill.

• Pros: Native mobile and web push, Journeys with fallback across channels, generous free tier, in-app included with mobile push.
• Cons: Usage-based bill grows with MAU and sends, clean fallback needs External ID setup, timing needs Wait steps, SMS and RCS rates not published.

Verdict: A strong push-first pick when email is the second channel. Model the MAU and email volume first. See OneSignal compared and OneSignal pricing.

10. Pushwoosh

Best for: Small to mid-size apps that want push, email, in-app and SMS on one per-MAU bill, with a free tier to start.

Pricing: The free plan covers up to 1,000 monthly active users, with 20,000 email sends a month, unlimited push notifications and unlimited in-app impressions. Omnichannel is $13 per 1,000 MAU, and each MAU includes 20 email sends a month, with extra sends at $1.50 per 1,000. The email-only plan is $5 per 1,000 monthly unique recipients. Estimated spend above $3,000 a month moves you to a custom plan. WhatsApp and SMS bill through their providers.

Read Pushwoosh's MAU definition closely. A user counts if they receive a message on any channel in the month, including email, even without a push token. Users are deduplicated by user ID. That means a list of email-only contacts costs money, which is why the table above shows the full 10,000 as MAU.

Its Customer Journey Builder runs push, in-app, email, SMS and WhatsApp in one visual workflow. One pattern is a push first, then an email if the push isn't opened.

• Pros: Free tier with push and 20,000 emails, one bill across push, email and in-app, a visual journey builder, a simple per-MAU price.
• Cons: Email-only users count as MAU, email-only and push-only are separate products, WhatsApp and SMS bill through providers on top.

Verdict: Good value when most of your list gets a message every month and you want one bill. Check the MAU count against your sends before you trust the total.

11. Sequenzy

Best for: SaaS teams, apps and lean marketing teams that want email, web push, iOS and Android push and in-app messages in one sequence, without a per-push fee.

Pricing: The free plan includes 2,500 emails a month. Paid plans are billed by emails sent with unlimited contacts: $19 a month for 15,000 emails, $29 for 60,000, $49 for 120,000, $99 for 300,000, $199 for 600,000 and $349 for 1.2 million, with custom plans above that. Push and in-app are unlimited on every plan, including Free, and do not use email credits.

Disclosure: I build Sequenzy, so this section describes the product. It does not rank it.

In one sequence builder you can combine email steps with web push, iOS push over APNs, Android push over FCM, in-app messages as a "Show In-App" step, and content cards. In-app messages come as modal, banner (top or bottom) or full screen. Content cards stay in the app's feed until dismissed or expired. Web push uses a tracking snippet, a service worker and a no-code subscribe button that uses your logo. Mobile SDKs cover iOS (Swift Package Manager), Android, React Native (plain TypeScript, which runs in Expo Go) and Flutter. Segments can filter on push devices and push activity. Push steps report sent, displayed and clicked, and in-app steps report displayed, clicked and dismissed. The push notifications docs, mobile SDK docs and in-app message docs cover the setup.

The limits are real. Sequenzy does not offer WhatsApp, live chat, chatbots, or product tours and walkthroughs. Its ecosystem is smaller than Braze's or Iterable's, and it has no enterprise experimentation suite. If push is the whole product and you want a push vendor's ecosystem, a specialist such as OneSignal is the better fit.

• Pros: Email, web push, iOS and Android push and in-app in one sequence, unlimited push on every plan, billed by sends rather than contacts, SDKs for four frameworks, an API, CLI and hosted MCP server.
• Cons: No WhatsApp, no product tours, smaller ecosystem than Braze or Iterable, no enterprise experimentation suite.

Verdict: Right when email leads and push joins the same sequence without a second bill. Wrong when push is the product, or when you need enterprise experimentation. See the sequence builder and Sequenzy pricing.

How to avoid sending the same message by email and push

1. Give each person one identifier. Both channels should point at the same person. In OneSignal that means an External ID. Set it before the first send.
2. Make push the first touch, and email the fallback. Send the push, wait, and email only the people who did not open it. Use a real condition, not a timer that fires regardless.
3. Keep the copy different. A push should be a nudge, and the email carries the detail.
4. Set one cap that counts both channels. Decide how many marketing messages one person gets per week across email and push, then check whether your tool applies that limit across channels or inside each one.
5. Keep consent separate. Push permission comes from the device or browser, and email consent does not grant it.

Which one to pick

• Push first, email second, and a usage bill you can model: OneSignal.
• Email leads, push joins the same sequence, one bill: Sequenzy.
• Web push and email for a store, no app: Omnisend for web push on one canvas. Brevo if you want a low start and web push, and you are willing to check the plan gates.
• Native apps with an enterprise budget and deep journeys: Braze, MoEngage, CleverTap or Iterable, each on a quote.
• Existing Klaviyo customer with a native app: Klaviyo's mobile push, after you price the profile tier.
• Under 1,000 MAU with a paid email tool already in place: a free push tier, OneSignal or Pushwoosh, can cover push without a new bill.
• Building in React Native or Flutter: see push services for React Native and push services for Flutter.

Frequently asked questions

What is the best platform for email and push notifications?

For lean teams that lead with email, Sequenzy is the lowest-cost option that covers email, web push, iOS and Android push, and in-app messages in one sequence, because push is unlimited and email is billed by sends. If push is your main channel, OneSignal is the stronger push-first pick. Braze and MoEngage fit larger app teams with a journey budget, but neither publishes prices.

Should I use one tool for email and push or two?

Use one tool when email and push need to coordinate, which is most lifecycle programs. Use two when your push vendor offers a feature your combined tool lacks, or when your email platform is already paid for and your app audience fits a free push tier. A split adds a second bill and a second contact record to keep in sync.

How do I avoid sending the same message by email and push?

Give each person one identifier that both channels use, send push as the first touch, and send email only to people who did not open or act on the push. Keep the push short and let email carry the detail. Then set one frequency limit that counts both channels, and check whether your tool applies it across channels or only within each one.

What does email plus push cost at 10,000 contacts?

With 60,000 emails a month and 5,000 app users receiving push, Sequenzy is $29 a month with push included. Pushwoosh Omnichannel comes to about $130, OneSignal Growth to about $139, and Customer.io Essentials to $145 at 10,000 profiles. Most of the other tools either do not publish a price for this size or are sales-led.

Do email consent and push permission overlap?

No. An email opt-in does not give you push permission. iOS, Android and browsers each ask the user for notification permission, and a push token exists only after that opt-in. Store email status and push status separately, and never treat one as the other.

Should I add push to the email tool I already use?

Check the push type first. Klaviyo covers native iOS and Android push through its SDKs, Brevo's mobile push needs its Professional plan, and Omnisend offers web push only. If the push type you need is on your current plan, adding it there avoids a second bill. If it is not, a split with a push vendor may cost less than upgrading.

Related resources

• Best push notification services: push-only shopping
• Best customer engagement platforms: the enterprise view of app engagement across channels
• Best email and SMS marketing platforms: when SMS is the second channel instead of push
• Push notifications in Sequenzy: how push steps work inside a sequence