Pricing at Every Scale

Contacts	Sequenzy	Omnisend (Standard)	Difference
500	Free (2,500 emails)	Free (250 contacts)	Sequenzy more volume
1,000	$19/mo	~$20/mo	Similar
5,000	$29/mo	~$65/mo	Save $36/mo
10,000	$49/mo	~$115/mo	Save $66/mo
25,000	$99/mo	~$230/mo	Save $131/mo
50,000	$199/mo	~$400/mo	Save $201/mo
100,000	$349/mo	Custom pricing	Enterprise territory

Omnisend Pro plan costs more but includes unlimited sends. Standard plan includes 12x contacts per month in sends. SMS credits are extra on all plans.

Key pricing difference: Omnisend charges per contact stored. As your list grows, costs climb even if you send fewer emails. Sequenzy charges per email sent — unlimited contacts on every plan. For SaaS companies that collect many leads but email selectively, Sequenzy's model is more efficient.

Who Should Use Each Platform

Choose Sequenzy if you are:

• A SaaS founder billing through Stripe who needs subscription-aware email
• A software company that wants AI-generated onboarding and lifecycle sequences
• A team that needs unified transactional + marketing email without paying for e-commerce features
• A developer who wants a modern API for both marketing and transactional email
• A bootstrapped startup that can't justify $115+/mo for features you won't use

Choose Omnisend if you are:

• An e-commerce store on Shopify, WooCommerce, or BigCommerce
• A retailer who needs SMS marketing alongside email
• A store that relies on product recommendations and browse abandonment
• A brand that wants push notifications and gamified signup forms
• A multichannel e-commerce marketer who needs email + SMS + push in one platform

The real question: Are you selling software subscriptions or physical products? That determines which platform fits.

Real Setup Time

Task	Sequenzy	Omnisend
Account creation	2 minutes	2 minutes
First email sent	15 minutes	15 minutes
Stripe integration	5 minutes	N/A (not built for SaaS)
Shopify integration	10 minutes	10 minutes
Full onboarding sequence	30 min (AI)	2–3 hours (manual)
SMS campaign setup	N/A	30 minutes
Abandoned cart automation	15 minutes	10 minutes
Product recommendations	N/A	15 minutes
Full production setup	1–2 hours	2–4 hours

Both platforms are fairly quick to set up. Omnisend takes longer because there are more features to configure (SMS, push, popups, product feeds). Sequenzy is faster for email-only use cases, especially with AI-generated sequences.

How to Migrate from Omnisend to Sequenzy

If you're a SaaS company that chose Omnisend and want to switch, here's how:

Step 1: Export Your Contact Data

In Omnisend, go to Contacts → Export. Download your full subscriber list as CSV including email, name, tags, and any custom properties.

Step 2: Import into Sequenzy

Upload the CSV to Sequenzy. Map fields to subscriber attributes. Tags and custom properties transfer cleanly. Sequenzy handles unlimited contacts on all plans.

Step 3: Connect Stripe

Link your Stripe account to Sequenzy. This automatically syncs all customer data, subscription status, MRR, and churn signals — something Omnisend never provided for SaaS.

Step 4: Recreate Your Automations

Use Sequenzy's AI to generate replacement sequences. Describe your onboarding flow, trial conversion strategy, or churn prevention approach and AI creates the full email sequence in minutes.

Step 5: Update DNS and Sending Domain

Configure your sending domain in Sequenzy with SPF and DKIM records. Use our SPF checker and DKIM checker to verify authentication.

Step 6: Warm Up Gradually

If you have a large list, ramp up sending gradually. Use our email warmup calculator to plan the transition. Start with your most engaged subscribers.

Migration timeline: 1–2 days for most SaaS companies. E-commerce-specific data (product catalogs, cart data, browse history) won't transfer since Sequenzy doesn't use that data model.

Note: If you're an e-commerce store, don't migrate. Omnisend is genuinely better for online stores. This migration path is for SaaS companies that mistakenly chose an e-commerce platform.

These Platforms Serve Different Markets

Let's be clear upfront: Omnisend and Sequenzy are built for different types of businesses.

• Omnisend is an e-commerce marketing platform. It's built for online stores using Shopify, WooCommerce, or BigCommerce. It excels at abandoned cart recovery, product recommendations, SMS marketing, and push notifications.

• Sequenzy is a SaaS email platform. It's built for software founders who need Stripe integration, subscription automations, AI-generated sequences, and unified transactional + marketing emails. See the best email marketing tools for SaaS.

Comparing them directly is like comparing a food delivery app to a restaurant booking app. Both involve food, but they solve different problems.

When should you choose Sequenzy?

1. You're Building a SaaS Product

Omnisend is built for e-commerce stores selling physical products. Sequenzy is built for SaaS founders selling subscriptions. If you need to sync with our native Stripe integration, trigger emails based on subscription events, and track MRR — Sequenzy is purpose-built for this.

2. You Want Simpler, Cheaper Pricing

At 10,000 subscribers, Omnisend costs $115–150/month. Sequenzy costs $49/month. If you're not using Omnisend's e-commerce features (product recommendations, SMS, push), you're paying 2–3x more for functionality you don't need. Check our transparent pricing.

3. You Don't Need SMS or Push Notifications

Omnisend includes SMS and push notifications — great for e-commerce, but unnecessary for most SaaS products. If you're only doing email, Sequenzy is more focused and affordable with our modern email editor and AI-powered sequences.

4. You Need SaaS-Specific Automations

Trial expiry sequences, churn prevention flows, usage-based alerts — these are built into Sequenzy. Omnisend's automations are e-commerce focused (abandoned cart, order follow-up, product recommendations).

5. You Want AI-Generated Email Content

Describe what you want and our AI generates entire sequences — subject lines, body copy, timing, and structure. Omnisend has no AI content generation. Every email must be written manually or assembled from templates.

When should you stick with Omnisend?

1. You Need WooCommerce, BigCommerce, or Multi-Platform Support

If you're on WooCommerce or BigCommerce, Omnisend has native integrations for those platforms. Sequenzy currently only supports Shopify for e-commerce. If you sell across multiple platforms, Omnisend covers more ground.

2. You Need SMS and Push Notifications

Omnisend includes SMS marketing and web push notifications alongside email. That's three channels in one platform. Sequenzy is email-only. If multichannel marketing is part of your strategy, Omnisend delivers that.

3. You Want Product Recommendations

Omnisend can insert AI-powered product recommendations in emails based on purchase history. We don't have product recommendation features. For e-commerce upselling, this is powerful.

4. You Need Browse Abandonment

Omnisend tracks when visitors browse products without purchasing and triggers follow-up emails. We support cart abandonment via Shopify but don't track browsing behavior. For e-commerce retargeting, this matters.

5. You Want Gamified Signup Forms

Omnisend includes Wheel of Fortune popups and other gamified signup forms that boost conversion rates. We don't have popups or signup form builders. For growing your e-commerce list, these tools are effective.

Honest Limitations of Sequenzy

• Shopify-only for e-commerce: We have a Shopify integration with cart abandonment and order events, but no WooCommerce or BigCommerce support.
• No SMS: We're email-only. Omnisend has built-in SMS with credits.
• No browse abandonment: Cart abandonment is supported for Shopify, but we don't track browsing behavior.
• No product recommendations: We don't have AI product blocks.
• No push notifications: We don't support web push.
• No product reviews: We can't collect or display product reviews.
• No popups or signup forms: No gamified or standard popup form builder.

Honest Limitations of Omnisend

• Expensive for non-e-commerce: $115–150/mo at 10k subscribers is a lot if you're not using the e-commerce features.
• Not built for SaaS: No native Stripe subscription management, MRR tracking, or SaaS-specific automations.
• No AI content generation: Every email must be manually written or assembled from templates.
• No Send Time Optimization: Basic scheduling but not per-subscriber delivery optimization.
• SMS costs add up: While SMS credits are included on paid plans, high-volume SMS requires purchasing additional credits at $0.015/message.
• E-commerce complexity: Many features and settings designed for e-commerce add clutter for non-e-commerce businesses.
• No unified transactional system: Transactional emails aren't as cleanly separated as Sequenzy's dedicated transactional API.