SequenzyvsOmnisend

Omnisend Alternative for SaaS Founders

Omnisend dominates e-commerce email. Sequenzy is built for SaaS. Here's how to choose.

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AI Email Generation

Describe what you want, get a full email sequence in seconds.

Native Stripe Integration

Sync customers and payment events automatically.

Talk to the Founder

No support tiers. Chat directly with whoever built it.

Real Pricing Comparison

Omnisend charges based on contacts. Pricing can get expensive as you scale.

Omnisend
$115-150/month

Standard ~$115/mo or Pro ~$150/mo for 10k subscribers. SMS costs extra.

  • Free tier250 contacts, 500 emails/mo
  • At 10,000 subscribers$115-150/mo
  • Email sendsVaries by plan (Pro unlimited)
  • SMS includedYes (credits)
  • E-commerce integrationsShopify, WooCommerce, BigCommerce
  • Stripe SaaS integrationBasic
Sequenzy
$49/month

10,000 subscribers. 300k emails/month included.

  • Free tier100 subscribers
  • At 10,000 subscribers$49/mo
  • Email sends300k/month
  • SMS includedNo
  • E-commerce integrationsNo
  • Stripe SaaS integrationNative

No credit card required

Full Feature Breakdown

Everything you need, nothing you don't.

Feature
Sequenzy
Omnisend
Where Sequenzy Wins
Pricing at Scale
$49/mo
$115-150/mo
Stripe Integration
basic
SaaS-specific Automations
Unified Transactional + Marketing
Simplicity
Partial
Where Omnisend Wins
E-commerce Integrations
SMS Marketing
Abandoned Cart Emails
Product Recommendations
Push Notifications
Product Reviews
Free Plan Features
100 subscribers
250 contacts + all features
Comparable Features
Visual Automation Builder
Email Editor
Segmentation
Analytics
Landing Pages

These Platforms Serve Different Markets

Let's be clear upfront: Omnisend and Sequenzy are built for different types of businesses.

  • Omnisend is an e-commerce marketing platform. It's built for online stores using Shopify, WooCommerce, or BigCommerce. It excels at abandoned cart recovery, product recommendations, and SMS marketing.
  • Sequenzy is a SaaS email platform. It's built for software founders who need Stripe integration, subscription automations, and unified transactional + marketing emails.

Comparing them directly is like comparing a food delivery app to a restaurant booking app. Both involve food, but they solve different problems.

When should you choose Sequenzy?

1. You're Building a SaaS Product

Omnisend is built for e-commerce stores selling physical products. Sequenzy is built for SaaS founders selling subscriptions. If you need to sync with Stripe, trigger emails based on subscription events, and track MRR—Sequenzy is purpose-built for this.

2. You Want Simpler, Cheaper Pricing

At 10,000 subscribers, Omnisend costs $115-150/month. Sequenzy costs $49/month. If you're not using Omnisend's e-commerce features (abandoned cart, product recommendations), you're paying 2-3x more for functionality you don't need.

3. You Don't Need SMS or Push Notifications

Omnisend includes SMS and push notifications—great for e-commerce, but unnecessary for most SaaS products. If you're only doing email, Sequenzy is more focused and affordable.

4. You Need SaaS-Specific Automations

Trial expiry sequences, churn prevention flows, usage-based alerts—these are built into Sequenzy. Omnisend's automations are e-commerce focused (abandoned cart, order follow-up).

When should you stick with Omnisend?

1. You Run an E-commerce Store

If you're selling physical products on Shopify, WooCommerce, or BigCommerce, Omnisend is the obvious choice. Their platform is specifically designed for e-commerce with deep integrations we can't match.

2. You Need Abandoned Cart Recovery

Omnisend automatically tracks cart abandonment and sends recovery emails. We don't have e-commerce cart tracking. For online stores, this feature alone often pays for the platform.

3. You Want SMS Marketing

Omnisend includes SMS marketing with credits on paid plans. You can run unified email + SMS campaigns. We're email-only. If SMS is important to your marketing, Omnisend has it built in.

4. You Need Product Recommendations

Omnisend can insert AI-powered product recommendations in emails based on purchase history. We don't have product recommendation features. For e-commerce upselling, this is powerful.

5. You Want Push Notifications

Omnisend includes web push notifications. We don't support push. If you want to reach customers through their browser, Omnisend offers this channel.

Honest Limitations of Sequenzy

  • No e-commerce integrations: We don't connect to Shopify, WooCommerce, or BigCommerce.
  • No SMS: We're email-only. Omnisend has built-in SMS.
  • No abandoned cart: We can't track e-commerce cart abandonment.
  • No product recommendations: We don't have AI product blocks.
  • No push notifications: We don't support web push.
  • No product reviews: We can't collect or display product reviews.

Honest Limitations of Omnisend

  • Expensive for non-e-commerce: $115-150/mo at 10k subscribers is a lot if you're not using the e-commerce features.
  • Not built for SaaS: No native Stripe subscription management or SaaS-specific automations.
  • E-commerce complexity: Many features and settings designed for e-commerce that add clutter for SaaS.
  • SMS costs add up: While SMS is included, you get limited credits and need to buy more at $0.015/message.
  • Overkill for simple email needs: If you just need email automation, Omnisend's feature set is more than necessary.

Frequently Asked Questions

Yes, significantly. At 10,000 subscribers, Sequenzy is $49/mo vs Omnisend's $115-150/mo. But Omnisend includes e-commerce features (abandoned cart, product recommendations, SMS) that Sequenzy doesn't have. If you need those, Omnisend's price may be justified.

Technically yes, but it's not optimized for SaaS. Omnisend's automations are e-commerce focused—abandoned cart, order follow-up, product recommendations. It doesn't have native Stripe subscription management or SaaS-specific triggers like trial expiry.

No. We're email-only. Omnisend has built-in SMS marketing with credits on paid plans. If SMS is important to your marketing strategy, Omnisend is the better choice.

Omnisend, without question. They have deep Shopify integration with abandoned cart recovery, product recommendations, and automatic syncing. We don't integrate with Shopify.

Omnisend has basic payment integrations, but it's built for e-commerce platforms, not SaaS subscription management. Sequenzy syncs directly with Stripe—customer data, MRR, subscription status, churn signals.

Different strengths. Omnisend excels at e-commerce automations—abandoned cart, browse abandonment, product recommendations. Sequenzy excels at SaaS automations—trial expiry, subscription changes, usage alerts.

If you're a SaaS company who mistakenly chose Omnisend, yes. You can export contacts and import them to Sequenzy. E-commerce-specific data (cart history, product purchases) won't transfer since we don't use that data.

Yes, 250 contacts with 500 emails/month and all features included. Sequenzy's free tier is 100 subscribers but includes transactional emails separately.

Omnisend. Subscription boxes are e-commerce—you're selling physical products on a recurring basis. Omnisend's e-commerce integrations and product features are better suited than Sequenzy's SaaS-focused tools.

For e-commerce stores, absolutely. The abandoned cart recovery alone often pays for the platform. For SaaS companies, no—you'd be paying for e-commerce features you don't use.

Ready to make the switch?

Start your free trial today. Need help migrating? Chat with the founder directly—we'll handle everything for you.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 20k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 125k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 300k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 875k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 2M emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 4.5M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Up to 100 subscribers in sequences
  • 2,000 emails/month
  • Email campaigns
  • Email sequences
  • Advanced analytics
  • Advanced segments
  • Stripe integration
  • API access
  • "Built by Sequenzy" branding

Paid Plan Features (1,000 - 100,000 subscribers)

  • Subscribers in sequences
  • Monthly email quota
  • Email campaigns
  • Email sequences
  • Advanced analytics
  • Advanced segments
  • Stripe integration (Segment by LTV & MRR)
  • API access
  • Priority support
  • No branding

Enterprise Plan Features (100,000+ subscribers)

  • Unlimited subscribers
  • Unlimited emails
  • Advanced analytics
  • Advanced segments
  • Stripe integration
  • Dedicated support
  • Custom integrations
  • SLA guarantee
  • No branding

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

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