MoEngage Pricing Explained

How MoEngage pricing works

MoEngage pricing has three parts. You choose an edition (Growth or Enterprise), MoEngage quotes it on your monthly tracked users, and you add modules for anything outside the base plan. There is no slider and no checkout. The pricing page leads to a demo request, and both editions carry a minimum one-year commitment.

MTU counting is fairly generous. A user counts once a month if they open a session or fire a defined event, and anything MoEngage generates, such as sends, deliveries, uninstalls and attribute updates, is excluded. Users you only email but who never open the app may still count as tracked if you send events for them, so ask how your server-side events will be treated before you sign.

What both plans include, and what they do not

Both Growth and Enterprise include the channels most app teams need: mobile and web push, email, SMS, in-app and on-site messages, ad audience sync for Facebook and Google, and webhooks. Flows (MoEngage's journey builder), segmentation, A/B testing, control groups, frequency capping and campaign reporting are in both. Email works through MoEngage's own sending setup, so there is no separate ESP license, while SMS goes through your own provider, such as Twilio, Infobip or Sinch, which bills you directly.

These features are add-ons on both plans, a list that surprises many buyers:

If your team relies on funnels and retention charts, price that module explicitly. Without it, MoEngage's built-in analytics stop at key metrics, acquisition and uninstall tracking.

Growth or Enterprise?

Growth covers broadcast, event-triggered and location-triggered campaigns with flows and standard segmentation. Enterprise adds device and business-event triggers, content blocks and a template manager, plus MoEngage's AI optimization: best time to send, most preferred channel, next best action and the intelligent path optimizer. Enterprise also includes governance tools that Growth sells separately, such as access roles, teams, approval workflows and PII encryption. In June 2026 MoEngage bought Aampe, which runs a per-user AI agent for each customer, so expect AI decisioning to become a larger part of Enterprise quotes.

What MoEngage contracts cost in practice

Vendr's data puts the average MoEngage contract around $187,000 a year, with annual payment upfront by default and monthly installments only on negotiation. Vendr says MoEngage's fiscal year ends on March 31, and suggests March and September as the best months to negotiate. Quotes from competitors such as CleverTap, Braze or Airship are your strongest leverage. CleverTap is the only one of these to publish prices.

For a broader shortlist, our MoEngage alternatives guide compares options for app teams, from free push tools to enterprise suites.

MoEngage vs Sequenzy on cost

MoEngage bills every tracked user on an annual contract. Sequenzy bills for emails sent and includes web push, iOS and Android push, in-app messages and content cards on every plan, monthly, with no demo. A subscription app with 50,000 monthly users sending two lifecycle emails per user a month needs 100,000 sends, which is the $99/mo plan. Sequenzy also connects natively to RevenueCat, Superwall and Adapty, while MoEngage relies on webhook connectors it built itself. RevenueCat's own integration list does not include MoEngage.

The trade-offs are real. Sequenzy has no WhatsApp, RCS or product analytics, and every contact needs an email address, so anonymous users who never sign in get no push. If those matter, MoEngage is the stronger product. For the full feature breakdown, see Sequenzy vs MoEngage.