OneSignal's pricing page
Captured from onesignal.com. Pricing changes often, so confirm the current numbers on the live page.
Buying shortcut
Which OneSignal plan should you choose?
Start here
Free start
Apps testing push and email engagement. It is the first tier to check when you only need the core OneSignal workflow. Watch for: Sending pauses if mobile push stays over 1,000 monthly active users past a 24-hour grace period
Public price
$0
Free allowances shown publicly.
Main upgrade
Growth
Teams scaling channels beyond the free allowances. Inspect this tier when the lower tier starts blocking reporting, automation, collaboration, or support needs. Watch for: Cost depends on channel and usage mix
Public price
From $19/mo
From $19/mo plus per-channel usage. Month-to-month, changeable in dashboard.
High-volume or advanced
Professional and Enterprise
Larger teams with security, support, and enterprise scale needs. Treat this as the serious-operations tier, especially if the first two plans leave key limits or add-ons unresolved. Watch for: Less self-serve than Growth
Public price
Custom (annual)
Annual plans handled with account rep.
What OneSignal costs at your size
The cheapest plan that covers each size, from OneSignal's published pricing. Check the sources below for the date it was verified.
Cost scenarios
Pricing pages show the entry point. These scenarios show what the plan means in real buying situations.
Mobile app needing push first
OneSignal: Free mobile push can be compelling.. Sequenzy: Push and in-app messages are included in every plan, with SDKs for iOS, Android, React Native and Flutter, but Sequenzy is email-first with less depth than OneSignal's push tooling.. OneSignal is better for push-led engagement.
SaaS team mostly sending lifecycle email
OneSignal: Free email allowance helps early, but product is broader than email.. Sequenzy: More focused on SaaS lifecycle email.. Sequenzy is a cleaner fit for email-first SaaS marketing.
Omnichannel app messaging
OneSignal: Depends on email, SMS/RCS, push, in-app, and plan tier.. Sequenzy: Not intended as an omnichannel notification suite.. OneSignal wins when push and in-app are central.
What to watch for
Channel mix matters; OneSignal is not just email.
Professional and Enterprise changes go through account reps.
Free plan data-retention behavior differs from paid plans.
Costs beyond the headline price
- Growth email above 20,000 sends per month is billed at $1.50 per 1,000 sends, with a 500,000-send monthly cap unless sales raises it.
- Web push on Growth costs $0.004 per subscriber each month on top of the $19 platform fee.
- SMS and RCS are billed by message volume, with custom volume pricing on Professional and Enterprise.
- Professional and Enterprise are custom annual contracts, so changes go through an account rep instead of the self-serve dashboard.
- Online payments are accepted in USD only, with wire or ACH available only on annual plans.
OneSignal pricing depends on channels
OneSignal’s email allowance is only part of the story. The product is strongest when push, in-app, SMS/RCS, and journeys all matter.
The real cost model starts with channel mix. A product team using mobile push, web push, email, in-app messages, and SMS/RCS should estimate how often the same user receives messages across multiple channels. Free push can make the first bill look attractive, but paid requirements usually come from journey complexity, support expectations, data retention, and higher-volume messaging.
If email is only one channel in a product-notification stack, read OneSignal alternatives to compare broader messaging platforms. If your actual need is lifecycle email for onboarding, activation, and retention, Sequenzy vs OneSignal is the more direct comparison.
OneSignal vs Sequenzy
OneSignal is an app customer-messaging platform. Sequenzy is a SaaS lifecycle email platform.
OneSignal vs Sequenzy
How OneSignal compares with Sequenzy, which bills on emails sent rather than contact count.
How Sequenzy prices the same volume
Sequenzy price per 1k emails
$0.82 / 1k at $49/mo for 60k emails
Verdict
OneSignal is a strong customer messaging platform for apps and products with push, in-app, and SMS/RCS needs. Sequenzy is better when SaaS lifecycle email is the main job.
FAQ
Sources checked · Oct 8, 2026
Written by Nic Polotnianko, co-founder of Sequenzy, which appears in this comparison. How we compare tools