Overview

Marketo and Braze are both enterprise platforms but serve fundamentally different business models. Marketo powers B2B demand generation. Braze powers B2C real-time customer engagement. For our take on Marketo, see our Marketo comparison.

B2B vs B2C: The Core Difference

This comparison reveals your business model more than your marketing needs. If your revenue comes from sales teams closing B2B deals, Marketo's lead scoring, ABM, and Salesforce integration make sense. If your revenue comes from consumer engagement with your app, Braze's real-time push, in-app, and cross-channel messaging is the right tool.

Braze's Real-Time Advantage

Braze processes behavioral data in real-time and triggers cross-channel messages within milliseconds. User abandons checkout? Push notification. User hits a milestone? In-app celebration. This real-time responsiveness is what separates Braze from traditional marketing automation platforms like Marketo.

Marketo's B2B Depth

Marketo's strength is B2B demand generation. Predict which leads will convert, run ABM campaigns against target accounts, attribute revenue across complex sales cycles, and align marketing with Salesforce sales processes. Braze doesn't attempt any of this because it's a different problem entirely.

The Sequenzy Alternative

For SaaS founders who don't need enterprise-scale engagement, Sequenzy combines transactional email and marketing campaigns with native Stripe integration at $49/month — vastly simpler and cheaper than either enterprise platform.