12 Best Klaviyo Alternatives

Our Pick for SaaS Companies

Sequenzy

Built for SaaS, not e-commerce. If you're a software company that ended up on Klaviyo, Sequenzy is designed for your use case with AI and Stripe integration.

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Best for

SaaS companies escaping Klaviyo complexity

Pricing

$49/month for 10k subscribers

Pros

AI generates email sequences
Native Stripe integration
Transactional + marketing together
Built specifically for SaaS
Much simpler than Klaviyo

Cons

No e-commerce integrations
No product recommendations
No abandoned cart flows
Not for physical products

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Omnisend

The main Klaviyo competitor for e-commerce. Similar features at lower prices. Good Shopify integration, SMS included, and more accessible pricing.

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Best for

E-commerce stores wanting Klaviyo features cheaper

Pricing

$59/month for 6,000 contacts (Standard)

Pros

Strong Shopify and e-commerce integrations
SMS and push included
Lower price than Klaviyo
Good automation templates
Generous free tier

Cons

Not quite as powerful as Klaviyo
Reporting less sophisticated
Product recommendations not as good
Smaller ecosystem

Drip

E-commerce email marketing for smaller stores. Good automation, reasonable pricing, but not at Klaviyo's scale or depth.

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Best for

Small to mid-size e-commerce stores

Pricing

$39/month for 2,500 contacts

Pros

Good e-commerce automation
Visual workflow builder
Strong segmentation
Revenue attribution
More affordable than Klaviyo

Cons

Less powerful at scale
No SMS built-in
Fewer integrations than Klaviyo
Reporting is basic

Brevo

Budget-friendly option with SMS included. Unlimited contacts, pay per email. Good for e-commerce stores watching costs closely.

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Best for

Budget-conscious e-commerce

Pricing

$25/mo for unlimited contacts

Pros

Unlimited contacts
SMS marketing included
Actually affordable
Transactional included
E-commerce integrations available

Cons

E-commerce features less sophisticated
Product recommendations basic
Interface feels dated
Pay-per-email adds up

Mailchimp

The one everyone knows. Has e-commerce features but not as powerful as Klaviyo. Good if you need landing pages and website builder alongside email.

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Best for

E-commerce needing all-in-one platform

Pricing

$110-135/mo for 10,000 contacts

Pros

Everyone knows how to use it
Landing pages and website included
Tons of integrations
Been around forever
Good template library

Cons

E-commerce features not as good as Klaviyo
Still expensive
Counts unsubscribed contacts
Product recommendations basic

ActiveCampaign

Powerful automation with CRM. Has e-commerce integrations but not purpose-built for it like Klaviyo. Good for stores that also do B2B.

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Best for

Stores needing CRM + email automation

Pricing

$79/mo for 10,000 contacts (Lite)

Pros

Most powerful automation builder
Built-in CRM with pipeline
Good e-commerce integrations
Can automate almost anything
Strong deliverability

Cons

Not e-commerce-focused like Klaviyo
No product recommendations
Steep learning curve
No native SMS

Sendlane

E-commerce-focused email and SMS. Positions as a Klaviyo alternative with better support. Good for stores wanting personal attention.

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Best for

E-commerce wanting better support

Pricing

$99/month for up to 5,000 contacts

Pros

E-commerce focused
SMS included
Good automation
Strong customer support
Revenue tracking

Cons

Smaller than Klaviyo
Fewer integrations
Product recommendations less advanced
Pricing can get high

Privy

Popups and email for small Shopify stores. Good for conversion optimization. Less powerful for pure email than Klaviyo.

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Best for

Small Shopify stores focused on conversion

Pricing

$30/month for 2,000 contacts

Pros

Great popup and form builder
Good Shopify integration
Easy to use
Affordable for small stores
A/B testing included

Cons

Email features less powerful
No SMS
Automation is basic
Not for larger stores

Postscript

SMS-first platform for Shopify. If you want to focus on SMS rather than email, Postscript specializes in it. Often used alongside email tools.

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Best for

Stores prioritizing SMS over email

Pricing

From $25/month + per-message fees

Pros

Best-in-class SMS for Shopify
Strong compliance features
Good automation for SMS
Revenue attribution
Dedicated SMS focus

Cons

SMS only, no email
Need separate email tool
Per-message costs add up
Only useful for Shopify

#10

GetResponse

Full marketing suite with e-commerce features. Has webinars, landing pages, and marketing automation. Good mid-market option between Mailchimp and Klaviyo.

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Best for

E-commerce needing webinars and landing pages

Pricing

$69/month for 10,000 contacts

Pros

Webinar hosting included
Landing page builder
E-commerce integrations
Conversion funnels
Affordable for features offered

Cons

Not as e-commerce-focused as Klaviyo
Product recommendations basic
SMS costs extra
Interface can feel cluttered

#11

Moosend

Budget-friendly option with e-commerce features. Good automation, decent reporting, very affordable. Now owned by Sitecore.

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Best for

Budget-conscious e-commerce stores

Pricing

$32/month for 10,000 subscribers

Pros

Very affordable pricing
E-commerce integrations
Good automation builder
Landing pages included
Easy to use

Cons

Fewer integrations than Klaviyo
No native SMS
Product recommendations limited
Smaller company

#12

ConvertKit

Creator platform with digital product sales. Better for creators selling courses and info products than physical e-commerce. Good if you're a creator first, store owner second.

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Best for

Creators selling digital products

Pricing

$119/month for 10,000 subscribers

Pros

Sell digital products directly
Visual automation builder
Good landing pages
Creator community
Free migration help

Cons

Not built for physical e-commerce
No Shopify deep integration
No product recommendations
No abandoned cart flows

Why Consider Alternatives to Klaviyo

The pricing is steep

Klaviyo charges $150+/month for 10,000 profiles. Alternatives like Omnisend and Drip offer similar e-commerce features for significantly less. At 50k profiles, Klaviyo costs $720/month.

New billing changes caused confusion

Klaviyo switched from email-based to profile-based pricing in 2025. Many users saw unexpected bill increases. Simpler pricing models exist at competitors.

Overkill for non-e-commerce

Klaviyo's power is in e-commerce features. If you're a SaaS company or service business that ended up on Klaviyo, you're paying for abandoned cart flows you'll never use.

Interface complexity

Klaviyo is powerful but has a learning curve. If you don't need advanced segmentation and product recommendations, simpler tools are faster to use.

Feature

Klaviyo

Omnisend

Drip

Brevo

Mailchimp

ActiveCampaign

Sendlane

Price at 10k

$150+

$115

$154

$25+

$110+

$79+

$99+

Shopify integration

Best

Good

Basic

Good

SMS included

Product recs

Best

Good

Basic

Good

Abandoned cart

Best

Good

Basic

Good

Ease of use

Medium

Easy

Medium

Easy

When to Use Each Platform

Choose Omnisend if...

You want Klaviyo features at a lower price
SMS and email together matters
You're on Shopify or WooCommerce
Good enough product recs are fine

Choose Stay with Klaviyo if...

You're doing serious Shopify revenue
Product recommendations drive real sales
Abandoned cart flows pay for themselves
You need the most powerful e-commerce email

Choose Drip if...

You're a smaller e-commerce store
You don't need SMS
Visual workflows are important
You want something simpler than Klaviyo

Choose Brevo if...

Budget is your primary concern
You want unlimited contacts
SMS is nice to have but not critical
Basic e-commerce features are enough

Choose Sequenzy if...

You're SaaS, not e-commerce
You ended up on Klaviyo by mistake
You want AI to write emails
Stripe integration matters

Honest take: Should you switch from Klaviyo?

Klaviyo is the best e-commerce email platform available. Their Shopify integration is unmatched, product recommendations actually convert, and abandoned cart flows work. If you're doing serious e-commerce revenue on Shopify, Klaviyo probably pays for itself. Learn more about email campaign strategies that work for e-commerce.

But it's expensive. Here's when alternatives make sense:

If you want similar features cheaper: Omnisend

Omnisend is the closest Klaviyo competitor. Good Shopify integration, SMS included, and similar automation capabilities. At roughly $115/month for 10k contacts vs Klaviyo's $150+, the savings add up over time.

The trade-off: Omnisend's product recommendations and reporting aren't quite as sophisticated. If those drive significant revenue for you, Klaviyo's premium is worth it. Check our Klaviyo comparison for details.

If you're a smaller store: Drip

Drip is solid e-commerce email for smaller stores. Good automation, visual workflows, and reasonable pricing. No SMS built-in, but if email is your primary channel, Drip handles it well. Explore smart segmentation strategies to optimize your store's campaigns.

If budget is everything: Brevo

Brevo offers unlimited contacts with SMS for $25+/month. The e-commerce features aren't as sophisticated as Klaviyo, but for stores watching every dollar, it covers the basics. See our Brevo comparison.

If you're not actually e-commerce: Sequenzy

Some SaaS companies end up on Klaviyo because it was recommended or seemed powerful. If you don't sell physical products, Klaviyo's e-commerce features are wasted. Sequenzy is built for SaaS with AI content generation and Stripe integration at $49/month for 10k subscribers.

The pricing reality

At 10,000 contacts:

Klaviyo: $150+/month
Omnisend: roughly $115/month
Drip: roughly $154/month
Mailchimp: $110-135/month
ActiveCampaign: $79/month
Brevo: $25+/month (pay per email)
Sequenzy: $49/month (for SaaS, not e-commerce)

See our full pricing comparison page for more platforms.

When Klaviyo is worth the premium

Stick with Klaviyo if:

Abandoned cart flows generate significant revenue
Product recommendations drive real conversions
You're doing $1M+ in e-commerce revenue
Advanced segmentation based on purchase behavior is valuable

At scale, the ROI from Klaviyo's advanced features often exceeds the cost difference. But if you're a smaller store or not seeing that return, alternatives offer similar basics at lower prices. Use our A/B test calculator to measure campaign effectiveness before deciding to switch.

Frequently Asked Questions

Omnisend is the closest competitor with similar Shopify integration, SMS included, and lower pricing. Drip is good for smaller stores. Sendlane positions as a Klaviyo alternative with better support.

Yes, if you're doing serious revenue and using abandoned cart flows, product recommendations, and advanced segmentation. No, if you're a smaller store or not using those features. The premium is significant.

Klaviyo has better product recommendations and more sophisticated features. Omnisend is cheaper with similar core functionality. Choose Klaviyo for maximum power, Omnisend for value.

Klaviyo's pricing reflects its e-commerce specialization. Advanced product recommendations, predictive analytics, and deep Shopify integration cost money to build and maintain. It's priced for stores where it pays for itself.

Omnisend: roughly $115/mo for 10k contacts. Brevo: $25+/mo unlimited contacts. Drip: comparable pricing but fewer features. Mailchimp: similar pricing but less e-commerce focused.

Technically yes, but you're paying for e-commerce features you won't use. SaaS companies should use Sequenzy or Loops. Service businesses should use ActiveCampaign or simpler tools.

Close, but not quite. Omnisend handles most e-commerce email needs well, but Klaviyo's product recommendations and predictive features are more advanced. For most stores, Omnisend is good enough at a lower price.

Yes, Klaviyo includes SMS on paid plans. You can automate SMS alongside email in the same workflows. SMS pricing is usage-based on top of the base subscription.

Moderate difficulty. Export contacts, recreate flows in the new platform, reconnect Shopify integration. Klaviyo flows can be complex, so budget 1-2 weeks for a full migration with testing.

Postscript if you want SMS-only (best Shopify SMS). Omnisend if you want email + SMS together. Klaviyo's SMS is good but costs extra. Attentive is enterprise-grade but expensive.

To cancel Klaviyo, go to Account > Settings > Billing > Cancel account. You can also downgrade to the free plan (up to 250 contacts, 500 emails/month). Your account and data remain accessible after canceling, but you won't be charged.

Klaviyo charges by active profiles. Free plan: 250 profiles, 500 emails/month. Paid plans start at $20/mo for 500 profiles. At 10,000 profiles, expect $150+/month. SMS is usage-based ($0.01-0.04 per message) on top of your plan.

Go to Lists & Segments, select your list, click Manage List > Export. You'll get a CSV with emails, names, and custom properties. For flows, you'll need to screenshot or document them manually—there's no flow export feature.

Klaviyo offers a permanent free plan instead of a trial. You get up to 250 profiles and 500 email sends per month. This lets you test the platform fully before committing to paid plans.

Klaviyo generally doesn't offer refunds for monthly plans. You can downgrade to free anytime to stop charges. For billing errors or issues, contact support@klaviyo.com. Annual plans may have different terms.

All Pricing Tiers

0-100 subscribers: Free (Free annually) - 2k emails/month

101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month

1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month

5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month

10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month

25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month

50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month

100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

12 Klaviyo Alternatives Worth Considering

TL;DR

12 Best Klaviyo Alternatives

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Why Consider Alternatives to Klaviyo

Feature Comparison

When to Use Each Platform

Honest take: Should you switch from Klaviyo?

If you want similar features cheaper: Omnisend

If you're a smaller store: Drip

If budget is everything: Brevo

If you're not actually e-commerce: Sequenzy

The pricing reality

When Klaviyo is worth the premium

Frequently Asked Questions

What's the best Klaviyo alternative for Shopify?

Is Klaviyo worth the price for e-commerce?

Klaviyo vs Omnisend: Which is better?

Why is Klaviyo so expensive?

What's cheaper than Klaviyo for e-commerce?

Does Klaviyo work for non-e-commerce?

Is Omnisend as good as Klaviyo?

Can I use Klaviyo for SMS and email together?

How hard is it to migrate from Klaviyo?

What Klaviyo alternative has the best SMS?

How do I cancel my Klaviyo subscription?

What is Klaviyo's pricing structure?

How do I export my data from Klaviyo?

Does Klaviyo offer a free trial?

What is Klaviyo's refund policy?

Ready to try Sequenzy?

Sequenzy vs Klaviyo: Direct Comparison

More Alternatives

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SendGrid Alternatives

Sequenzy - Complete Pricing Guide

Pricing Model

All Pricing Tiers

Free Plan Features (0-100 subscribers)

Paid Plan Features (1,000 - 100,000 subscribers)

Enterprise Plan Features (100,000+ subscribers)

Important Pricing Notes

Contact