23 Best Klaviyo Alternatives

Our Pick for SaaS Companies

4.5avg rating

Sequenzy

Budget-FriendlySaaSAutomationAPI-First

AI-powered email with Stripe and Shopify integration. Sequenzy started as a SaaS-focused email platform and has added native Shopify integration, making it a credible option for both SaaS companies and e-commerce stores looking for a simpler, cheaper alternative to Klaviyo.

The AI sequence builder creates complete email campaigns from a goal description, including abandoned cart recovery, post-purchase flows, and onboarding series. Native Stripe integration syncs subscription data automatically, and the Shopify integration handles customer sync, order events, and abandoned carts. At $29/month for 60,000 emails with unlimited subscribers, the pricing is dramatically lower than Klaviyo. The trade-off is that Sequenzy does not have predictive analytics or AI product recommendations, which are Klaviyo's biggest strengths.

Visit

Best for

SaaS and e-commerce teams wanting AI email at a fair price

Pricing

$29/month for 60,000 emails

Pros

AI generates email sequences
Native Stripe and Shopify integration
Transactional + marketing together
$29/mo with unlimited subscribers
Much simpler than Klaviyo

Cons

No AI product recommendations
No predictive analytics
Newer platform
No built-in SMS

Start Free Trial

4.5avg rating

Omnisend

E-commerceAll-in-OneAutomation

The main Klaviyo competitor for e-commerce. Similar features at lower prices. Good Shopify integration, SMS included, and more accessible pricing.

Omnisend covers the core e-commerce email features most stores actually use — abandoned cart flows, welcome series, post-purchase automation, product recommendations, and SMS marketing — with deep integrations for Shopify, WooCommerce, BigCommerce, and Magento. The free tier is notably generous, allowing up to 250 contacts with most features unlocked, and the Standard plan at roughly $115/month for 10,000 contacts undercuts Klaviyo meaningfully. The product recommendations and predictive analytics aren't quite at Klaviyo's level, and the reporting is less sophisticated, but for the vast majority of e-commerce stores that need solid automation without Klaviyo's premium pricing, Omnisend delivers about 85% of the functionality at a lower cost.

Visit

Best for

E-commerce stores wanting Klaviyo features cheaper

Pricing

$59/month for 6,000 contacts (Standard)

Pros

Strong Shopify and e-commerce integrations
SMS and push included
Lower price than Klaviyo
Good automation templates
Generous free tier

Cons

Not quite as powerful as Klaviyo
Reporting less sophisticated
Product recommendations not as good
Smaller ecosystem

What users say

View source reviews

Jason Decker · Trustpilot

“I had an issue connecting the mail product to our DNS. I spent a couple hours attempting to fix it. I reached out and was set up with a call with Melanie (a human) which was incredible. She fixed the problem which would have taken me hours more.”

Sipho Ndlovu · Trustpilot

“I'm not technical at all, but moving to Omnisend was super easy. Omnisend support basically walked me through it.”

4.0avg rating

Drip

E-commerceAutomationSimple

E-commerce email marketing for smaller stores. Good automation, reasonable pricing, but not at Klaviyo's scale or depth.

Drip focuses on e-commerce email with a visual workflow builder that makes it easy to create automated sequences for abandoned carts, post-purchase follow-ups, win-back campaigns, and browse abandonment. The tagging and segmentation system is strong, and revenue attribution helps you understand which emails actually drive sales. At $39/month for 2,500 contacts (scaling up with list size), it's more affordable than Klaviyo at smaller scales but approaches similar pricing as you grow. The main gaps versus Klaviyo are the lack of built-in SMS, less sophisticated product recommendations, and fewer advanced features like predictive analytics. For small to mid-size stores that want solid e-commerce email without Klaviyo's complexity, Drip hits a good sweet spot.

Visit

Best for

Small to mid-size e-commerce stores

Pricing

$39/month for 2,500 contacts

Pros

Good e-commerce automation
Visual workflow builder
Strong segmentation
Revenue attribution
More affordable than Klaviyo

Cons

Less powerful at scale
No SMS built-in
Fewer integrations than Klaviyo
Reporting is basic

4.0avg rating

Brevo

Budget-FriendlyAll-in-OneTransactional

Budget-friendly option with SMS included. Unlimited contacts, pay per email. Good for e-commerce stores watching costs closely.

Brevo's pricing model charges by email volume rather than contacts, so you can maintain your entire customer database — including inactive buyers — without paying for profiles that aren't receiving emails. Starting at $25/month with unlimited contacts, the cost difference versus Klaviyo's $150+/month is dramatic. Brevo includes SMS marketing, transactional email, and basic e-commerce integrations with Shopify, WooCommerce, and PrestaShop. The trade-off is feature depth: Brevo's product recommendations, predictive analytics, and e-commerce-specific automation are nowhere near Klaviyo's sophistication. For smaller stores or those just getting started with email marketing, Brevo covers the essentials at a price that's hard to argue with.

Visit

Best for

Budget-conscious e-commerce

Pricing

$25/mo for unlimited contacts

Pros

Unlimited contacts
SMS marketing included
Actually affordable
Transactional included
E-commerce integrations available

Cons

E-commerce features less sophisticated
Product recommendations basic
Interface feels dated
Pay-per-email adds up

What users say

View source reviews

Gary Curran · Trustpilot

“Disappointing experience with Brevo. Our account was initially suspended after a first campaign due to bounce rate. We followed the required self-service steps and successfully revalidated the account ourselves. After this, support took ages to respond.”

Larry Chin · Trustpilot

“Brevo is a solid service for handling your marketing emails and much more. The tech support is fast and good. Making a marketing email is fast and easy. I have used SendinBlue, now Brevo, for many years now.”

3.5avg rating

Mailchimp

All-in-OneE-commerceNewsletter

The one everyone knows. Has e-commerce features but not as powerful as Klaviyo. Good if you need landing pages and website builder alongside email.

Mailchimp has expanded beyond pure email into a light marketing platform with landing pages, social posting, a website builder, and basic e-commerce integrations for Shopify, WooCommerce, and Square. At $110-135/month for 10,000 contacts, the pricing is somewhat lower than Klaviyo, and the breadth of features means you might not need additional tools for landing pages or social. The e-commerce automation isn't as deep as Klaviyo's — product recommendations are basic, abandoned cart flows are simpler, and there's no SMS built-in. Mailchimp also counts unsubscribed and non-marketing contacts toward your plan limit, which inflates costs. But for stores that want a familiar platform with decent e-commerce features alongside broader marketing capabilities, Mailchimp's ecosystem and name recognition still carry weight.

Visit

Best for

E-commerce needing all-in-one platform

Pricing

$110-135/mo for 10,000 contacts

Pros

Everyone knows how to use it
Landing pages and website included
Tons of integrations
Been around forever
Good template library

Cons

E-commerce features not as good as Klaviyo
Still expensive
Counts unsubscribed contacts
Product recommendations basic

What users say

View source reviews

Jaimie Lancaster · Trustpilot

“Helped me resolve situations and waited till I did what they recommended. Never felt rushed or as if they were doing something else while waiting on me. Very responsive.”

Valeria Vinogradova · Trustpilot

“I had a very frustrating experience with Mailchimp's sales team that ultimately made me question the organization as a whole. I booked an initial sales call which went well, but follow-up questions were completely ignored.”

4.5avg rating

ActiveCampaign

AutomationE-commerceAll-in-One

Powerful automation with CRM. Has e-commerce integrations but not purpose-built for it like Klaviyo.

Good for stores that also do B2B. ActiveCampaign's visual automation builder is considered one of the best in the industry, with complex branching, conditions, and goal tracking that can handle sophisticated customer journeys. The built-in CRM with deal pipelines makes it unique among email platforms, and integrations with Shopify, WooCommerce, and BigCommerce enable e-commerce workflows like abandoned cart recovery and purchase follow-ups. At $79/month for 10,000 contacts, it's significantly cheaper than Klaviyo. The main limitation is that ActiveCampaign isn't e-commerce-first — no native product recommendations, no SMS, and the Shopify integration isn't as deep as Klaviyo's. But for businesses that sell both online and through a sales team, the combination of email automation with CRM is something Klaviyo doesn't offer.

Visit

Best for

Stores needing CRM + email automation

Pricing

$79/mo for 10,000 contacts (Lite)

Pros

Most powerful automation builder
Built-in CRM with pipeline
Good e-commerce integrations
Can automate almost anything
Strong deliverability

Cons

Not e-commerce-focused like Klaviyo
No product recommendations
Steep learning curve
No native SMS

What users say

View source reviews

Giovanni Pizza · Trustpilot

“I've been using ActiveCampaign for years, but the recent experience has been extremely frustrating. Since early November, a critical bug has been blocking one of our core automations. I opened a ticket immediately, provided all the details, logs, and examples requested — and after that? Weeks of silence and runaround.”

Eric S. · Trustpilot

“ActiveCampaign has a steep learning curve, and I was a little intimidated. But I found all the training videos and support really helpful. I was able to become effective with the platform pretty quickly. I think the capabilities of the platform are awesome once you put in the time to learn the system.”

4.0avg rating

Sendlane

E-commerceAutomationAll-in-One

E-commerce-focused email and SMS. Positions as a Klaviyo alternative with better support.

Good for stores wanting personal attention. Sendlane explicitly markets itself as the Klaviyo alternative for e-commerce brands that want hands-on customer support and a more personal relationship with their email platform. The features cover the core e-commerce playbook — abandoned cart flows, post-purchase automation, SMS marketing, and revenue tracking — with a clean interface that's less overwhelming than Klaviyo's. At $99/month for up to 5,000 contacts, the pricing is comparable to Klaviyo at smaller scales. The integration list is shorter and the product recommendations aren't as advanced, but for mid-size e-commerce brands that feel like just a number on Klaviyo and want a team that picks up the phone, Sendlane emphasizes service alongside solid e-commerce email capabilities.

Visit

Best for

E-commerce wanting better support

Pricing

$99/month for up to 5,000 contacts

Pros

E-commerce focused
SMS included
Good automation
Strong customer support
Revenue tracking

Cons

Smaller than Klaviyo
Fewer integrations
Product recommendations less advanced
Pricing can get high

3.5avg rating

Privy

E-commerceSimpleBudget-Friendly

Popups and email for small Shopify stores. Good for conversion optimization. Less powerful for pure email than Klaviyo.

Privy started as a popup and conversion optimization tool for Shopify stores, and while it's expanded into email marketing, that conversion focus remains its strongest feature. The popup builder offers exit-intent, scroll-triggered, and cart-value-based displays with A/B testing that helps small stores capture more emails from their existing traffic. Email features cover the basics — welcome series, abandoned cart, and newsletter campaigns — at $30/month for 2,000 contacts, which is accessible for smaller stores. The trade-off versus Klaviyo is clear: Privy's email automation is basic, there's no SMS, and it's designed for stores doing under $1M in revenue. For small Shopify stores that need better popup conversion before they need advanced email, Privy is a focused starting point.

Visit

Best for

Small Shopify stores focused on conversion

Pricing

$30/month for 2,000 contacts

Pros

Great popup and form builder
Good Shopify integration
Easy to use
Affordable for small stores
A/B testing included

Cons

Email features less powerful
No SMS
Automation is basic
Not for larger stores

4.5avg rating

Postscript

E-commerceAll-in-One

SMS-first platform for Shopify. If you want to focus on SMS rather than email, Postscript specializes in it.

Often used alongside email tools. Postscript has become the go-to SMS marketing platform for Shopify stores, with features like conversational two-way messaging, AI-powered message generation, and sophisticated subscriber collection through keywords, popups, and checkout opt-ins. The compliance features are best-in-class — critical for SMS marketing where regulations are strict and mistakes are costly. Starting at $25/month plus per-message fees ($0.015-0.045 per SMS), Postscript is often paired with an email platform since it doesn't handle email at all. For stores that want to invest seriously in SMS as a channel alongside (not instead of) Klaviyo's email, Postscript's dedicated SMS focus delivers capabilities that Klaviyo's built-in SMS can't match.

Visit

Best for

Stores prioritizing SMS over email

Pricing

From $25/month + per-message fees

Pros

Best-in-class SMS for Shopify
Strong compliance features
Good automation for SMS
Revenue attribution
Dedicated SMS focus

Cons

SMS only, no email
Need separate email tool
Per-message costs add up
Only useful for Shopify

#10

4.0avg rating

GetResponse

All-in-OneE-commerceAutomation

Full marketing suite with e-commerce features. Has webinars, landing pages, and marketing automation.

Good mid-market option between Mailchimp and Klaviyo. GetResponse packs a lot into its platform — email marketing, landing pages, webinar hosting, conversion funnels, and e-commerce integrations — creating a breadth of features that neither Klaviyo nor most email-focused tools match. At $69/month for 10,000 contacts, the pricing sits between Brevo's budget range and Klaviyo's premium. The e-commerce integrations support Shopify, WooCommerce, and Magento with abandoned cart flows and product recommendations, though none are as deep as Klaviyo's native Shopify experience. For e-commerce businesses that also run webinars, create landing pages, and need conversion funnels, GetResponse offers an unusual combination that would otherwise require multiple tools.

Visit

Best for

E-commerce needing webinars and landing pages

Pricing

$69/month for 10,000 contacts

Pros

Webinar hosting included
Landing page builder
E-commerce integrations
Conversion funnels
Affordable for features offered

Cons

Not as e-commerce-focused as Klaviyo
Product recommendations basic
SMS costs extra
Interface can feel cluttered

What users say

View source reviews

Tristram Powell · Trustpilot

“Big thanks to Alice for her help. She made it easy to get the image resized properly and explained everything clearly. Really good experience.”

Jeremy Rosenvall · Trustpilot

“Alice was so good at explaining things simply and clearly, I was impressed with her! And also willing to try to go to bat for me with pricing.”

#11

3.5avg rating

Moosend

Budget-FriendlyE-commerceSimple

Budget-friendly option with e-commerce features. Good automation, decent reporting, very affordable.

Now owned by Sitecore. Moosend offers e-commerce email marketing at some of the lowest prices in the market — $32/month for 10,000 subscribers includes automation workflows, landing pages, and e-commerce integrations with Shopify and WooCommerce. The automation builder is surprisingly capable for the price, with triggers based on purchase behavior, cart abandonment, and website activity. The acquisition by Sitecore (an enterprise CMS company) brings resources but has also raised questions about future direction and pricing. Compared to Klaviyo, Moosend's product recommendations are basic, there's no native SMS, and the integration ecosystem is much smaller. But at roughly one-fifth of Klaviyo's price, it's an attractive option for smaller e-commerce stores that need functional automation without the premium price tag.

Visit

Best for

Budget-conscious e-commerce stores

Pricing

$32/month for 10,000 subscribers

Pros

Very affordable pricing
E-commerce integrations
Good automation builder
Landing pages included
Easy to use

Cons

Fewer integrations than Klaviyo
No native SMS
Product recommendations limited
Smaller company

What users say

View source reviews

Sarah · Trustpilot

“From day one, Moosend has been great to work with. I'm new to marketing, and their team made everything feel straightforward and accessible. They patiently walked me through all of my questions and never made anything feel overwhelming.”

Mia · Trustpilot

“I tried using Moosend because I wanted a quick, one-time email campaign tool that was either free or super cheap. They advertised 'start free' and $9 plans, but the moment I started, I realized I couldn't even import my subscribers.”

#12

4.0avg rating

ConvertKit

CreatorNewsletterSimple

Creator platform with digital product sales. Better for creators selling courses and info products than physical e-commerce.

Good if you're a creator first, store owner second. Now rebranded as Kit, ConvertKit is designed for the creator economy — bloggers, course creators, podcasters, and authors who sell digital products directly to their audience. The platform includes built-in digital product sales, paid newsletter subscriptions, and a sponsor network that monetizes your list through advertising partnerships. At $119/month for 10,000 subscribers, it's cheaper than Klaviyo but not budget-level. The key difference is focus: ConvertKit excels at text-based emails and simple landing pages for digital product launches, while Klaviyo excels at visual emails with product feeds for physical e-commerce. If you're a creator who sells courses, ebooks, or memberships rather than physical products, ConvertKit's commerce features are more relevant than Klaviyo's Shopify integration.

Visit

Best for

Creators selling digital products

Pricing

$119/month for 10,000 subscribers

Pros

Sell digital products directly
Visual automation builder
Good landing pages
Creator community
Free migration help

Cons

Not built for physical e-commerce
No Shopify deep integration
No product recommendations
No abandoned cart flows

What users say

View source reviews

K.G. · Trustpilot

“This company now calls itself 'Kit.' This platform has more than a few issues. It doesn't have the basic functionality that other platforms such as Constant Contact and Mailchimp have had for years. And last year, they raised their prices 50% without telling customers.”

Paris · Trustpilot

“I signed up for ConvertKit Trial and the first thing I noticed is there are very limited capabilities so I immediately provided my card details for the full experience but was still limited. It was preventing me from creating what I needed.”

#13

4.0avg rating

Attentive

E-commerceEnterpriseAll-in-One

Enterprise-grade SMS and email for large e-commerce brands. Attentive built its reputation as the premium SMS marketing platform and has since expanded into email, making it a full-stack competitor to Klaviyo for brands with serious budgets.

Where Klaviyo's SMS feels bolted on to an email platform, Attentive's SMS is genuinely best-in-class with two-way conversational commerce, AI-powered send-time optimization, and identity resolution across channels. The email product is newer and not as mature as Klaviyo's, but it's improving fast. Pricing is enterprise-level and not publicly listed, so expect to pay more than Klaviyo, not less. For large DTC brands doing $10M+ in revenue that want the absolute best SMS combined with solid email, Attentive is the upgrade path from Klaviyo.

Visit

Best for

Large e-commerce brands wanting best-in-class SMS + email

Pricing

Custom pricing (enterprise)

Pros

Best SMS platform available
Strong identity resolution
AI send-time optimization
Two-way conversational commerce
Enterprise-grade compliance

Cons

More expensive than Klaviyo
Email product is newer
No public pricing
Overkill for smaller stores
Long sales cycle

#14

3.5avg rating

Retention.com

E-commerceAutomation

Identity resolution platform that pairs with your email tool. Retention.com isn't a direct Klaviyo replacement — it's a tool that identifies anonymous website visitors and feeds them into your email platform for retargeting.

This is something Klaviyo can't do natively. For e-commerce stores, Retention.com claims to identify 5-10x more abandoned cart visitors than standard tracking, because it resolves anonymous browsers to known email addresses using a third-party identity graph. At $99+/month, it's typically used alongside Klaviyo rather than instead of it. The controversy is around consent — not all visitors expect to receive emails based on browsing behavior, and deliverability can suffer. For stores that want to squeeze more revenue from existing traffic before paying for more ads, Retention.com adds a layer Klaviyo doesn't offer.

Visit

Best for

E-commerce stores wanting to identify anonymous visitors

Pricing

From $99/month

Pros

Identifies anonymous website visitors
Integrates with Klaviyo and other tools
Can dramatically increase retargeting pool
Easy Shopify integration
Revenue attribution built in

Cons

Consent and privacy concerns
Can hurt deliverability
Adds cost on top of email platform
Not a full email tool
Effectiveness varies by traffic

#15

4.0avg rating

Mailerlite

Budget-FriendlySimpleNewsletter

Clean, affordable email marketing that's the polar opposite of Klaviyo's complexity. If you've been frustrated by Klaviyo's overwhelming interface and expensive profile-based pricing, Mailerlite feels like a breath of fresh air.

At $47/month for 10,000 subscribers — roughly a third of Klaviyo's price — you get a drag-and-drop editor, automation workflows, landing pages, and a website builder. The e-commerce integrations with Shopify and WooCommerce exist but are surface-level compared to Klaviyo's deep product catalog sync and recommendation engine. There's no SMS, no predictive analytics, and no AI product recommendations. For smaller e-commerce stores or content-driven businesses that outgrew their need for Klaviyo's e-commerce depth, Mailerlite offers a cleaner, cheaper path forward.

Visit

Best for

Small businesses wanting clean, affordable email

Pricing

$47/month for 10,000 subscribers

Pros

Very affordable compared to Klaviyo
Clean, intuitive interface
Good automation builder
Landing pages and website builder
Generous free plan up to 1,000 subs

Cons

E-commerce features are shallow
No SMS marketing
No product recommendations
Limited Shopify integration depth
Not built for advanced e-commerce

What users say

View source reviews

Alpine Sport · Trustpilot

“Our company used MailerLite as a professional email tool for legitimate business communication. Then, without notice, the account was terminated. We received only a generic rejection with no meaningful explanation.”

Joseph Berk · Trustpilot

“MailerLite is a powerful platform once everything is set up, especially for landing pages and email automation. The editor is flexible, and support was responsive and helpful when I hit a confusing publishing issue.”

#16

3.0avg rating

Shopify Email

E-commerceBudget-FriendlySimple

Shopify's built-in email tool. Free for 10,000 emails/month, deeply integrated but extremely basic compared to Klaviyo.

If you're already on Shopify and Klaviyo's $150/month feels excessive for the emails you're actually sending, Shopify Email is the zero-friction alternative. It pulls product data directly from your store (no integration setup), lets you create branded emails with your catalog, and handles basic automation like abandoned cart and welcome series. The first 10,000 emails per month are free, then $1 per 1,000 — making it nearly free for smaller stores. The catch is obvious: no SMS, no advanced segmentation, no predictive analytics, rudimentary automation, and the template editor is limited. Klaviyo exists because Shopify Email isn't enough for serious email marketing, but for stores spending $150/month on Klaviyo and only sending basic newsletters, it's worth asking if free covers your actual needs.

Visit

Best for

Small Shopify stores with basic email needs

Pricing

Free for 10,000 emails/month, then $1/1,000

Pros

Free for up to 10,000 emails/month
Native Shopify integration (no setup)
Product blocks pull from catalog
No additional app needed
Simple and fast to use

Cons

Extremely basic automation
No advanced segmentation
No SMS
No product recommendations
Template editor is limited

#17

3.5avg rating

Mailmodo

E-commerceAutomationDeveloper

Interactive AMP emails that let customers shop inside the email. Mailmodo's big differentiator against Klaviyo is AMP email support — recipients can browse products, add to cart, and even complete forms without leaving their inbox.

For e-commerce stores, this means higher conversion rates on promotional emails because you remove the click-through friction that standard Klaviyo emails require. At $99/month for 10,000 contacts, the pricing is competitive with Klaviyo. The platform includes automation workflows, segmentation, and e-commerce integrations with Shopify. The downside is that AMP emails don't work in all email clients (Gmail and Yahoo support them, Outlook doesn't), so you need fallback HTML anyway. Klaviyo's broader feature set, deeper Shopify integration, and predictive analytics still win for overall e-commerce email, but if interactive emails interest you, Mailmodo offers something Klaviyo simply doesn't.

Visit

Best for

E-commerce stores wanting interactive emails

Pricing

$99/month for 10,000 contacts

Pros

AMP interactive emails
In-email shopping experience
Good automation builder
Shopify integration
Higher email conversion rates

Cons

AMP not supported in all email clients
Less mature than Klaviyo
Smaller integration ecosystem
No SMS
Learning curve for AMP templates

Campaign Monitor landing page screenshot

#18

3.5avg rating

Campaign Monitor

E-commerceSimpleNewsletter

Polished email marketing with beautiful templates. Campaign Monitor appeals to brands that care deeply about email design — their template builder and pre-built templates are arguably the best-looking in the industry, which matters if your e-commerce brand lives and dies by visual presentation.

At $89/month for 10,000 contacts, it's cheaper than Klaviyo and includes solid automation, segmentation, and basic e-commerce integrations. The Shopify and WooCommerce integrations handle order data and abandoned carts, but they're nowhere near Klaviyo's depth in product recommendations or predictive analytics. Campaign Monitor also lacks SMS entirely. For design-forward brands like boutiques, beauty, or lifestyle stores where email aesthetics matter as much as automation sophistication, Campaign Monitor delivers prettier emails at a lower price than Klaviyo, even if the automation engine is simpler.

Visit

Best for

Design-focused brands wanting beautiful emails

Pricing

$89/month for 10,000 contacts

Pros

Best-in-class email templates
Clean drag-and-drop builder
Good basic automation
Solid deliverability
Cheaper than Klaviyo

Cons

E-commerce features less deep than Klaviyo
No SMS marketing
No product recommendations
Automation is limited for complex flows
Fewer integrations

What users say

View source reviews

Nick · Trustpilot

“This company once upon a time used to be good - now it's atrocious. You cannot trust them with anything. I have just tried to log back in to my account to begin a heavy 3 month marketing campaign on a new product. My account no longer exists.”

Mister Hankey · Trustpilot

“We've been using Campaign Monitor for years and it continues to impress. Stewart and the entire support team have been outstanding. Ultra-fast communication, thorough, and always quick to resolve any issues we might encounter.”

#19

4.0avg rating

Ortto

AutomationAll-in-OneE-commerce

Customer data platform with email, SMS, and analytics built in. Ortto (formerly Autopilot) takes a different approach than Klaviyo by centering everything around a unified customer data platform rather than starting with email.

The visual journey builder is excellent, and the built-in analytics dashboard gives you attribution and cohort analysis without needing a separate tool. At $109/month for 10,000 contacts, it's slightly cheaper than Klaviyo with a broader feature set that includes SMS, in-app messaging, and push notifications. The e-commerce integrations with Shopify exist but aren't as deep as Klaviyo's native product catalog features. Where Ortto really shines over Klaviyo is multi-channel orchestration — if you want to coordinate email, SMS, push, and in-app messages in a single journey, Ortto handles that more elegantly than Klaviyo's email-first approach.

Visit

Best for

Brands wanting unified multi-channel automation

Pricing

$109/month for 10,000 contacts

Pros

Built-in customer data platform
Multi-channel (email, SMS, push, in-app)
Visual journey builder
Good analytics and attribution
Slightly cheaper than Klaviyo

Cons

E-commerce features less deep than Klaviyo
Smaller community and ecosystem
Shopify integration not as mature
No product recommendations
Learning curve for CDP features

#20

3.5avg rating

Listmonk

Open SourceDeveloperBudget-Friendly

Free, open-source, self-hosted email marketing. If Klaviyo's $150+/month pricing makes you wince and you have technical skills, Listmonk is the nuclear option for cost reduction.

It's a self-hosted Go application that handles subscriber management, campaign sending, automation, and analytics — all for free. You only pay for your sending infrastructure (Amazon SES at roughly $1 per 10,000 emails). For a store sending 100,000 emails/month, that's $10 versus Klaviyo's $300+. The trade-off is severe: no e-commerce integrations, no product recommendations, no abandoned cart flows, no SMS, and you're responsible for maintaining the server. But for technically capable teams that have outgrown Klaviyo's pricing and are willing to build custom integrations, Listmonk offers a path to near-zero email costs.

Visit

Best for

Technical teams wanting zero platform costs

Pricing

Free (self-hosted) + sending costs

Pros

Completely free and open source
Self-hosted (own your data)
Fast and lightweight
No contact limits
Active open-source community

Cons

No e-commerce integrations
Requires technical setup and maintenance
No SMS or product recommendations
No abandoned cart automation
No customer support

#21

4.0avg rating

Loops

SaaSDeveloperAPI-First

Modern email for SaaS companies. If you ended up on Klaviyo because someone at your SaaS company thought e-commerce email was the only option, Loops is the purpose-built alternative.

It's designed specifically for software companies, with event-based triggers, transactional email, and product-led onboarding sequences baked in. At $79/month for 10,000 contacts, it's roughly half of Klaviyo's price. The developer-first API makes integration straightforward, and the clean interface is miles from Klaviyo's e-commerce-heavy dashboard full of features SaaS companies never use. There are no abandoned cart flows, no product recommendations, and no Shopify integration — because SaaS companies don't need those. For B2B or SaaS teams paying Klaviyo prices for an email tool that constantly reminds you it was built for Shopify stores, Loops is a focused escape route.

Visit

Best for

SaaS companies escaping e-commerce-focused tools

Pricing

$79/month for 10,000 contacts

Pros

Built specifically for SaaS
Event-based triggers
Clean developer API
Transactional + marketing email
Simple, modern interface

Cons

No e-commerce features at all
No SMS
Younger platform
Smaller integration library
Limited template variety

#22

4.5avg rating

Customer.io

DeveloperAutomationAPI-First

Event-driven messaging platform for technical teams. Customer.io is for companies that found Klaviyo's segmentation powerful but wished it could trigger off custom events from their product, not just Shopify purchase data.

The platform handles email, SMS, push notifications, and in-app messages — all triggered by event data you send via API or integrations. At $100/month for 10,000 profiles, it's cheaper than Klaviyo with far more flexibility in data handling. The workflow builder supports complex branching based on any event or attribute, and the Liquid templating gives developers fine-grained control over content. The downside versus Klaviyo is clear: no native e-commerce features, no product recommendations, and no Shopify-specific flows. For product-led companies, marketplaces, or apps that need behavioral messaging beyond what Klaviyo's e-commerce model supports, Customer.io is the technical upgrade.

Visit

Best for

Technical teams needing event-driven messaging

Pricing

$100/month for 10,000 profiles

Pros

Powerful event-driven segmentation
Multi-channel (email, SMS, push, in-app)
Excellent developer API
Liquid templating for flexibility
Webhook and data pipeline support

Cons

No native e-commerce features
Requires technical setup
No product recommendations
Steeper learning curve than Klaviyo
No Shopify-specific automation

What users say

View source reviews

Sarit Rosenthal Aviram · Trustpilot

“Renewal terms were changed without a proper notification! They tried a sneaky way to add conditions to the renewal contract, and increased their pricing. They are not flexible at all on those terms even though we are their customers for many years.”

Good Comfort · Trustpilot

“After months of trying to make Customer.io work for our business, I can say with confidence: unless you have a dedicated engineering team and endless patience, look elsewhere.”

#23

4.0avg rating

Iterable

EnterpriseAutomationAll-in-One

Enterprise cross-channel marketing platform. If your brand has outgrown Klaviyo and needs to orchestrate email, SMS, push, in-app, and direct mail from a single platform with enterprise-grade data infrastructure, Iterable is the step up.

The AI-powered send-time optimization, channel optimization (automatically choosing the best channel per user), and brand affinity scoring go well beyond what Klaviyo offers. Pricing is custom and significantly higher than Klaviyo — think $1,000+/month minimum. The Shopify integration exists but Iterable isn't e-commerce-first; it's designed for companies with complex, multi-product customer journeys. For large e-commerce brands doing $50M+ in revenue that need more sophisticated cross-channel orchestration than Klaviyo provides, Iterable is the enterprise path forward.

Visit

Best for

Enterprise brands needing cross-channel orchestration

Pricing

Custom pricing (starts ~$1,000+/month)

Pros

True cross-channel orchestration
AI send-time and channel optimization
Enterprise-grade data infrastructure
Brand affinity scoring
Handles massive scale

Cons

Much more expensive than Klaviyo
Not built for small/mid e-commerce
Long implementation timeline
No public pricing
Overkill for most stores

Why Consider Alternatives to Klaviyo

The pricing is steep

Klaviyo charges $150+/month for 10,000 profiles. Alternatives like Omnisend and Drip offer similar e-commerce features for significantly less. At 50k profiles, Klaviyo costs $720/month.

New billing changes caused confusion

Klaviyo switched from email-based to profile-based pricing in 2025. Many users saw unexpected bill increases. Simpler pricing models exist at competitors.

Overkill for non-e-commerce

Klaviyo's power is in e-commerce features. If you're a SaaS company or service business that ended up on Klaviyo, you're paying for abandoned cart flows you'll never use.

Interface complexity

Klaviyo is powerful but has a learning curve. If you don't need advanced segmentation and product recommendations, simpler tools are faster to use.

What Users Say About Klaviyo

Trustpilot

Basically a scam at this point. They are doomed with the rise of people building their own solutions.

Zaido Rivers2026-02

Trustpilot

Signed up with them to use their texting campaign feature. Keeps throwing me an error, tried a couple times to work it out with them and was not able to get anywhere. Finally requested a refund, it's been 2 plus weeks and not even a response.

Mike L2026-02

Trustpilot

The template editor text box is extremely slow - almost dysfunctional due to the auto-saving function. It can take hours to edit a template. And it constantly warns 'The page is not responding'.

Christian Friis Bach2026-02

Trustpilot

Shockingly bad. Easily one of the most incompetent and frustrating companies I have dealt with. Klaviyo allows thousands of duplicate customer profiles to be created then offers no practical way to merge them at scale.

Raw Direct2026-02

Trustpilot

Since the day when Klaviyo raised their prices extremely high I decided to cancel it. Now after almost 2 years I activated it and they suppressed almost all emails and force me to pay at least $720 monthly.

Anton D.2026-01

Trustpilot

Decent email service, has everything you need to set up campaigns. AI feature is buggy.

Daniel Wysocki2026-01

Feature

Klaviyo

Omnisend

Drip

Brevo

Mailchimp

ActiveCampaign

Sendlane

Price at 10k

$150+

$115

$154

$25+

$110+

$79+

$99+

Shopify integration

Best

Good

Basic

Good

SMS included

Product recs

Best

Good

Basic

Good

Abandoned cart

Best

Good

Basic

Good

Ease of use

Medium

Easy

Medium

Easy

When to Use Each Platform

Choose Omnisend if...

You want Klaviyo features at a lower price
SMS and email together matters
You're on Shopify or WooCommerce
Good enough product recs are fine

Choose Stay with Klaviyo if...

You're doing serious Shopify revenue
Product recommendations drive real sales
Abandoned cart flows pay for themselves
You need the most powerful e-commerce email

Choose Drip if...

You're a smaller e-commerce store
You don't need SMS
Visual workflows are important
You want something simpler than Klaviyo

Choose Brevo if...

Budget is your primary concern
You want unlimited contacts
SMS is nice to have but not critical
Basic e-commerce features are enough

Choose Sequenzy if...

You want AI to write email campaigns
Simple pricing at $29/mo matters
You need Stripe or Shopify integration
You want a simpler alternative to Klaviyo

Honest take: Should you switch from Klaviyo?

Klaviyo is the best e-commerce email platform available. Their Shopify integration is unmatched, product recommendations actually convert, and abandoned cart flows work. If you're doing serious e-commerce revenue on Shopify, Klaviyo probably pays for itself. Learn more about email campaign strategies that work for e-commerce. That said, with over 330 Trustpilot reviews and a strongly negative trend, the complaints are consistent: aggressive pricing increases (especially the 2025 switch from email-based to profile-based billing), a buggy template editor that frustrates users daily, and duplicate profile issues that Klaviyo provides no bulk solution for. At $150+/month for 10,000 profiles scaling to $720/month at 50,000, the costs climb fast — and many stores question whether the premium features actually drive enough additional revenue to justify the gap over cheaper alternatives.

But it's expensive. Here's when alternatives make sense:

If you want similar features cheaper: Omnisend

Omnisend is the closest Klaviyo competitor. Good Shopify integration, SMS included, and similar automation capabilities. At roughly $115/month for 10k contacts vs Klaviyo's $150+, the savings add up over time. We break down the full Omnisend vs Klaviyo comparison if you want the details.

The trade-off: Omnisend's product recommendations and reporting aren't quite as sophisticated. If those drive significant revenue for you, Klaviyo's premium is worth it. Check our Klaviyo comparison for details.

If you're a smaller store: Drip

Drip is solid e-commerce email for smaller stores. Good automation, visual workflows, and reasonable pricing. No SMS built-in, but if email is your primary channel, Drip handles it well. Explore smart segmentation strategies to optimize your store's campaigns, and read our guide to e-commerce email flows for inspiration.

If budget is everything: Brevo

Brevo offers unlimited contacts with SMS for $25+/month. The e-commerce features aren't as sophisticated as Klaviyo, but for stores watching every dollar, it covers the basics. See our Brevo comparison and our breakdown of email marketing pricing to understand what you're really paying for.

If you want AI automation without the complexity: Sequenzy

Sequenzy is built for teams that want powerful email automation without Klaviyo's complexity and price tag. The AI sequence builder creates complete campaigns from a goal description. Native integrations with both Stripe and Shopify cover SaaS and e-commerce use cases. At $29/month for 60,000 emails, it is a fraction of Klaviyo's cost. No predictive analytics or AI product recommendations, but the AI content generation and automation cover the core needs well.

If you're not even doing e-commerce: Loops or Customer.io

Here's the thing nobody talks about — a lot of SaaS companies ended up on Klaviyo because it was the "best" email tool someone had heard of. If you're running a software product, you don't need abandoned cart flows or Shopify integration. Check out email marketing for SaaS to find tools actually built for your use case. Loops and Customer.io are purpose-built for product-led companies.

If you want to self-host: Listmonk

For technical teams tired of paying Klaviyo $300+/month to send emails, open-source email tools like Listmonk let you send via Amazon SES for pennies. You lose all the e-commerce magic, but if you're mostly sending newsletters and have a developer on staff, the cost savings are dramatic. Read about transactional email setup to understand what you'd need to build.

The pricing reality

At 10,000 contacts:

Klaviyo: $150+/month
Omnisend: roughly $115/month
Drip: roughly $154/month
Mailchimp: $110-135/month
ActiveCampaign: $79/month
Brevo: $25+/month (pay per email)
Sequenzy: $49/month
Customer.io: $100/month
Shopify Email: Free (up to 10k emails)
Listmonk: ~$10/month (SES costs only)

See our full pricing comparison page for more platforms, or use the email cost calculator to estimate your actual spend.

When Klaviyo is worth the premium

Stick with Klaviyo if:

Abandoned cart flows generate significant revenue
Product recommendations drive real conversions
You're doing $1M+ in e-commerce revenue
Advanced segmentation based on purchase behavior is valuable
You need the deepest possible Shopify email integration

At scale, the ROI from Klaviyo's advanced features often exceeds the cost difference. But if you're a smaller store or not seeing that return, alternatives offer similar basics at lower prices. Use our A/B test calculator to measure campaign effectiveness before deciding to switch. And check our email deliverability glossary to make sure your new platform maintains your sender reputation during migration.

Frequently Asked Questions

All Pricing Tiers

2.5k emails/month: Free (Free annually)

15k emails/month: $19/month ($205/year annually)

60k emails/month: $29/month ($313/year annually)

120k emails/month: $49/month ($529/year annually)

300k emails/month: $99/month ($1069/year annually)

600k emails/month: $199/month ($2149/year annually)

1.2M emails/month: $349/month ($3769/year annually)

Unlimited emails/month: Custom pricing (Custom annually)

Yearly billing: All plans offer a 10% discount when billed annually.

23 Klaviyo Alternatives Worth Considering

TL;DR

23 Best Klaviyo Alternatives

Pros

Cons

Pros

Cons

What users say

Pros

Cons

Pros

Cons

What users say

Pros

Cons

What users say

Pros

Cons

What users say

Pros

Cons

Pros

Cons

Pros

Cons

Pros

Cons

What users say

Pros

Cons

What users say

Pros

Cons

What users say

Pros

Cons

Pros

Cons

Pros

Cons

What users say

Pros

Cons

Pros

Cons

Pros

Cons

What users say

Pros

Cons

Pros

Cons

Pros

Cons

Pros

Cons

What users say

Pros

Cons

Why Consider Alternatives to Klaviyo

What Users Say About Klaviyo

Feature Comparison

When to Use Each Platform

Honest take: Should you switch from Klaviyo?

If you want similar features cheaper: Omnisend

If you're a smaller store: Drip

If budget is everything: Brevo

If you want AI automation without the complexity: Sequenzy

If you're not even doing e-commerce: Loops or Customer.io

If you want to self-host: Listmonk

The pricing reality

When Klaviyo is worth the premium

Frequently Asked Questions

What's the best Klaviyo alternative for Shopify?

Is Klaviyo worth the price for e-commerce?

Klaviyo vs Omnisend: Which is better?

Why is Klaviyo so expensive?

What's cheaper than Klaviyo for e-commerce?

Does Klaviyo work for non-e-commerce?

Is Omnisend as good as Klaviyo?