SequenzySequenzy
Get Started
Automation Builder

Visual Automation That Responds to What Users Do

Build sophisticated email workflows in a visual canvas. Trigger on user behavior, add conditions and branches, and let your emails respond automatically. No code required.

Start FreeTalk to Founder

Benefits

Why Sequenzy for Automation Builder?

Behavior-Based Triggers

Start automations when users take actions - sign up, upgrade, cancel, or any custom event you track.

Visual Workflow Builder

Drag-and-drop canvas with triggers, delays, conditions, and actions. See your entire automation at a glance.

Smart Branching

Split paths based on user attributes, engagement, or plan type. Different users, different journeys.

No Code Required

Build complex automations without writing code. If you can draw a flowchart, you can build an automation.

Interactive Preview

Design automation flows that convert

Watch your automations come to life. Each step executes automatically based on triggers you define.

  • Visual drag-and-drop builder
  • Smart delays and conditions
  • Automatic tag management
Onboarding Automation
Ready
User signs up
Wait 1 day
Welcome email
Add 'onboarded' tag

Developer Experience

Ship emails in minutes, not days

Sequenzy's API is designed for developers who value simplicity. A few lines of code and you're sending transactional emails with enterprise-grade deliverability.

View full docs →
Send with the Sequenzy SDK
npm install sequenzy
import Sequenzy from 'sequenzy';

// Initialize the Sequenzy client
const client = new Sequenzy({ apiKey: 'your-api-key' });

// Send using a template (recommended)
const response = await client.transactional.send({
  to: 'user@example.com',
  slug: 'password-reset',
  variables: {
    RESET_LINK: 'https://app.example.com/reset?token=abc123',
    USER_NAME: 'John',
    EXPIRES_IN: '24 hours'
  }
});

// Or send with custom content (no template needed)
await client.transactional.send({
  to: 'user@example.com',
  subject: 'Password Reset Request',
  body: '<h1>Reset your password</h1><p>Click the link below...</p>',
  variables: {
    USER_NAME: 'John'
  }
});

console.log('Email queued:', response.jobId);

Type-safe SDKs

Full TypeScript support with autocomplete

Automatic retries

Built-in exponential backoff

Webhook events

Real-time delivery notifications

How it works

Get started in minutes

1

Choose Your Trigger

Start with a trigger - contact added, tag applied, Stripe event, custom event, or inactivity timeout.

2

Add Actions & Delays

Add email sends, webhooks, tag operations, and time delays. Build the perfect cadence.

3

Set Conditions & Branches

Add conditions to split paths. High-value customers go one way, others go another.

4

Activate & Monitor

Turn on your automation and watch it work. Real-time analytics show performance at every step.

Use cases

Built for real-world use cases

See how SaaS teams use Sequenzy automation builder.

Onboarding Sequences

Guide new users to activation. Send the right content based on what they've done (or haven't done).

Example

Signed up → Wait 1 day → Check if activated → (Yes) Feature tips → (No) Activation nudge

Trial Conversion

Convert free trials to paid. Adapt messaging based on engagement level and time remaining.

Example

Trial started → Feature highlights → Check usage → (High) Upgrade prompt → (Low) Support offer

Re-engagement Campaigns

Win back inactive users. Trigger sequences when users go quiet, before you lose them.

Example

No login for 7 days → Re-engagement email → Wait 3 days → Check activity → (None) Final offer

Upsell & Expansion

Grow revenue from existing customers. Trigger upgrade campaigns based on usage patterns.

Example

Near plan limit → Usage alert → Wait 2 days → Check if upgraded → (No) Feature comparison

Comparison

Simple but Powerful

The automation features SaaS teams actually need

Feature
Sequenzy
Others
Visual workflow builder
Behavior-based triggers
Conditional branching
Wait for event
Limited
Stripe event triggers
Native
Zapier required
A/B testing in flows
Limited
Goal tracking per step
—

Why Behavior-Based Automation Wins

Batch-and-blast email marketing is dead. Users expect communication that responds to what they do, not just who they are. Messages tied to what a user just did arrive while they still care, so they get opened and acted on.

Sequenzy is email automation software that makes behavior-driven email accessible without a team of engineers. If you are still shortlisting vendors, our roundup of the best email automation software walks through how the main options compare.

Automation trigger Best workflow to start Business goal
Contact added Welcome or onboarding Activate new subscribers
Feature activated Feature education Increase product depth
No login for 7 days Re-engagement Prevent churn early
Payment failed Dunning sequence Recover revenue
Plan limit reached Expansion prompt Drive upgrades
Subscription canceled Win-back flow Recover churned accounts

Build Complex Workflows Without Code

The visual builder lets you create sophisticated automations by dragging and dropping:

Triggers - Start automations on events like signups, upgrades, or custom actions Delays - Wait hours, days, or until a specific time before the next step Conditions - Branch based on user attributes, engagement, or plan type Actions - Send emails, SMS or push, apply tags, update attributes, or call webhooks A/B Tests - Split traffic to test different approaches

Workflow node Use it when Example
Delay Timing affects behavior Wait 1 day after signup
Condition Users need different paths Activated vs. not activated
Email action A message should move the user forward Send quick-start guide
Tag action Future segmentation depends on status Add at-risk tag
Webhook action Another system needs to know Notify CRM of high-intent lead
A/B test You have two strong hypotheses Test upgrade offer copy

Trigger on Events That Matter

With native Stripe integration, your automations can respond to billing events automatically:

  • Payment failed → Start dunning sequence
  • Subscription upgraded → Welcome to the new tier
  • Subscription canceled → Trigger win-back campaign

Plus custom events from your app, PostHog, or any system that can call an API.

Track Performance at Every Step

Each node in your automation shows real-time performance. See exactly where users drop off, which branches perform better, and how each automation contributes to your goals.

Combined with revenue attribution, you'll know not just how many emails were sent, but how much revenue each automation generates.

Pricing

Simple, transparent pricing

Unlimited contacts on all plans. Only pay for emails you send.

FreeStart free · upgrade anytime

All features included.Pay only for emails you send.

Monthly volume

2.5k emails
MonthlyYearly
$0 per mo
Get Started

All features included

See all features
  • Unlimited contacts
  • Visual automation builder
  • Transactional email API
  • Team and agent inbox
  • Landing pages
  • Unlimited team members
  • Goal tracking & revenue attribution
  • Unlimited lists and segments
  • Payment integrations (Stripe · Paddle · Lemon Squeezy)
  • API, MCP, and CLI access
  • Unlimited sending domains
  • Deliverability monitoring
  • Send time optimization
  • A/B testing
  • No "Sent with Sequenzy" watermark
  • Personal founder support

FAQ

Frequently Asked Questions

Ready to get started?

Start free and build your first email sequence in minutes. No credit card required.

Start FreeTalk to Founder

Related reading

Explore more

Related features

AI Sequences

Generate email sequences with AI

Stripe Integration

Turn billing events into revenue

Smart Segments

Target the right audience

Goals & Attribution

Track email ROI