Automation Builder

Visual Automation That Responds to What Users Do

Build sophisticated email workflows in a visual canvas. Trigger on user behavior, add conditions and branches, and let your emails respond automatically. No code required.

Benefits

Why Sequenzy for Automation Builder?

Behavior-Based Triggers

Start automations when users take actions—sign up, upgrade, cancel, or any custom event you track.

Visual Workflow Builder

Drag-and-drop canvas with triggers, delays, conditions, and actions. See your entire automation at a glance.

Smart Branching

Split paths based on user attributes, engagement, or plan type. Different users, different journeys.

No Code Required

Build complex automations without writing code. If you can draw a flowchart, you can build an automation.

Interactive Preview

Design automation flows that convert

Watch your automations come to life. Each step executes automatically based on triggers you define.

  • Visual drag-and-drop builder
  • Smart delays and conditions
  • Automatic tag management
Onboarding Automation
Ready
User signs up
Wait 1 day
Welcome email
Add 'onboarded' tag

Developer Experience

Ship emails in minutes, not days

Sequenzy's API is designed for developers who value simplicity. A few lines of code and you're sending transactional emails with enterprise-grade deliverability.

View full docs →
Send with the Sequenzy SDK
npm install sequenzy
import Sequenzy from 'sequenzy';

// Initialize the Sequenzy client
const client = new Sequenzy({ apiKey: 'your-api-key' });

// Send using a template (recommended)
const response = await client.transactional.send({
  to: 'user@example.com',
  slug: 'password-reset',
  variables: {
    RESET_LINK: 'https://app.example.com/reset?token=abc123',
    USER_NAME: 'John',
    EXPIRES_IN: '24 hours'
  }
});

// Or send with custom content (no template needed)
await client.transactional.send({
  to: 'user@example.com',
  subject: 'Password Reset Request',
  body: '<h1>Reset your password</h1><p>Click the link below...</p>',
  variables: {
    USER_NAME: 'John'
  }
});

console.log('Email queued:', response.jobId);

Type-safe SDKs

Full TypeScript support with autocomplete

Automatic retries

Built-in exponential backoff

Webhook events

Real-time delivery notifications

How it works

Get started in minutes

01

Choose Your Trigger

Start with a trigger—contact added, tag applied, Stripe event, custom event, or inactivity timeout.

02

Add Actions & Delays

Add email sends, webhooks, tag operations, and time delays. Build the perfect cadence.

03

Set Conditions & Branches

Add conditions to split paths. High-value customers go one way, others go another.

04

Activate & Monitor

Turn on your automation and watch it work. Real-time analytics show performance at every step.

Use cases

Built for real-world use cases

See how SaaS teams use Sequenzy automation builder.

Onboarding Sequences

Guide new users to activation. Send the right content based on what they've done (or haven't done).

Example

Signed up → Wait 1 day → Check if activated → (Yes) Feature tips → (No) Activation nudge

Trial Conversion

Convert free trials to paid. Adapt messaging based on engagement level and time remaining.

Example

Trial started → Feature highlights → Check usage → (High) Upgrade prompt → (Low) Support offer

Re-engagement Campaigns

Win back inactive users. Trigger sequences when users go quiet, before you lose them.

Example

No login for 7 days → Re-engagement email → Wait 3 days → Check activity → (None) Final offer

Upsell & Expansion

Grow revenue from existing customers. Trigger upgrade campaigns based on usage patterns.

Example

Near plan limit → Usage alert → Wait 2 days → Check if upgraded → (No) Feature comparison

Comparison

Simple but Powerful

The automation features SaaS teams actually need

Feature
Sequenzy
Others
Visual workflow builder
Behavior-based triggers
Conditional branching
Wait for event
Limited
Stripe event triggers
Native
Zapier required
A/B testing in flows
Limited
Goal tracking per step

Pricing

Simple, transparent pricing

Unlimited contacts on all plans. Only pay for emails you send.

MonthlyYearly
Free Plan
$0/month
Up to 2.5k emails
2.5k emails1.2M+ emails

All features included:

  • Unlimited contacts
  • No daily email limit
  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations(Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain
  • No "Sent with Sequenzy" branding

FAQ

Frequently Asked Questions

Ready to get started?

Start free and build your first email sequence in minutes. No credit card required.