When should you choose Sequenzy?

1. You're Not an Enterprise Consumer Brand

Braze is built for enterprise consumer companies - think Burger King, HBO Max, Urban Outfitters. With ~$60k/year minimum pricing and $10-50k+ implementation costs, it's designed for brands with millions of users and dedicated mobile teams. If you're a B2B SaaS under $10M ARR, Sequenzy at $49/mo makes more sense. Check our pricing page for transparent pricing.

2. You Don't Have a Mobile App (or It's Secondary)

Braze is mobile-first. Their best features are push notifications, in-app messaging, and mobile SDKs. If your SaaS is primarily web-based, or mobile is secondary, you're paying for Braze's crown jewels that you won't use. Sequenzy is built for web-based SaaS email marketing.

3. You Want Self-Serve Setup

Braze requires extensive sales cycles, contract negotiation, SDK integration, and implementation projects. Sequenzy is self-serve - create an account, connect Stripe, send campaigns. No sales calls, no implementation fees, no months-long onboarding.

4. You Want Native Stripe Integration

Sequenzy connects directly to Stripe via our native integration and syncs customer data, MRR, subscription status, and churn signals automatically. Braze requires custom data pipelines and engineering work.

5. You Want AI-Generated Content

Describe what you want ("a 5-email trial-to-paid sequence for a project management SaaS") and our AI generates the emails. Braze's AI optimizes channel selection and timing, but doesn't create content.

When should you stick with Braze?

1. Mobile Engagement is Core to Your Business

Braze's mobile push notifications and in-app messaging are industry-leading. If your app is mobile-first and push/in-app engagement is critical to retention, Braze's mobile capabilities are unmatched. We don't do mobile.

2. You're Enterprise Scale

Braze handles billions of messages for major consumer brands. If you have tens of millions of users, sophisticated mobile journeys, and enterprise budget, Braze's scale and features justify the cost.

3. You Need Real-Time Personalization

Braze's real-time data streaming and personalization at scale is exceptional. Our personalization is simpler. For sophisticated ML-powered, real-time personalization, Braze is more powerful.

4. You Need Multi-Channel Orchestration

Braze orchestrates campaigns across push, in-app, email, SMS, WhatsApp, and web. We only do email. If you need unified multi-channel marketing, Braze is built for it.

Honest Limitations of Sequenzy

• Email only: No push notifications, in-app messaging, or SMS.
• No mobile SDKs: We're web-focused, not mobile-first.
• SMB scale: We're built for smaller SaaS, not enterprise consumer brands.
• Simpler personalization: Braze's real-time ML personalization is more sophisticated.
• Smaller integrations ecosystem: Braze integrates with hundreds of enterprise tools.
• Newer platform: Less proven at extreme scale.

Honest Limitations of Braze

• Enterprise pricing: ~$60k/year minimum makes it inaccessible to most SaaS.
• Implementation costs: $10-50k+ to get started, plus internal engineering time.
• No free trial: Must go through sales process to evaluate.
• Complexity: Powerful features mean steep learning curve and months of setup.
• Consumer focus: Built for B2C consumer brands, not B2B SaaS.
• No Stripe integration: Requires custom data pipelines for billing integration.
• Overkill for email: If you primarily need email, 90% of Braze's value is wasted.