In the order they arrived, from the first email after signup.
How often, when and how Dsw emails its subscribers, measured from every email we received.
Every email Dsw sent in its first month, grouped by the day it arrived.
Day 7
First email
Day 8
Day 9
Day 10
Day 11
Day 12
Day 13
Every subject line and preview text, in the order they arrived.
We captured 17 emails from Dsw after signing up: sale / discount and product launch emails.
Its typical email arrived 10 days after signup, its designs lean blue and teal and 88% of its emails use discount code.
Its subject lines run about 28 characters.
