LoveCrafts
Day 25 after signup
Big project energy, yarn-pack savings 🧶
Up to 45% off, plus 5 for 4 on selected Stylecraft! |
Why it works
- Open with a relatable project idea to connect the offer to what the reader might want to make.
- Give each promotion its own clear call to action so shoppers can move directly to the relevant products.
- Keep the tone lively and craft-specific, while placing offer conditions and exclusions in the footer.
How it is built
- Category navigation
- Project-themed headline
- Yarn pack discounts
- Multi-buy offer
- New shades feature
- Everyday yarn sale
- Terms and footer
Email copy
Knitting • Crochet • Cross Stitch & Embroidery • Sewing & Quilting • CLEARANCE Big project energy starts here. Got a blanket on the brain? Or a jumper you've already mentally styled? Pick up a Paintbox Yarns pack in the size your pattern needs, with up to 45% off selected packs. Paintbox Yarns Cotton DK 10 Ball Value Pack 40% OFF! Paintbox Yarns Simply Aran 10 Ball Value Pack 40% OFF! Save On More Yarn Packs! Choose 5, pay for 4 🧶 A stripy blanket? A new colour combo? Choose 5 qualifying balls of selected Stylecraft and only pay for 4. Stylecraft Special DK Get 5 For 4! Stylecraft Life DK Get 5 For 4! 8 NEW SHADES! A favourite shade has some new friends! Explore 8 NEW SHADES of Stylecraft Life DK and give your next project a fresh palette. Shop More Stylecraft Savings! Your everyday yarn heroes, on sale 🧶 The cardigan you live in. The blanket that's always on the sofa. The handmade gift with a little bit of you in every stitch. Meet the yarns for those makes, now up to 40% off. Find Faves On Sale! CLEARANCE Yarns Free Knitting Patterns Free Crochet Patterns Cross Stitch & Embroidery Sewing & Quilting WELCOME TREAT! Get 15% off your first order with code: MAKERS15 Terms & Conditions Up to 45% off Paintbox Yarns packs is valid on selected products only until midnight GMT, October 22, 2026. Up to 40% off Everyday Heroes is valid on selected products only until midnight GMT, October 26, 2026. 5 for 4 on Stylecraft is valid on selected products only until midnight GMT, October 21, 2026. MAKERS15 code excludes sale items, Independent designers PDF patterns, gift cards, mystery packs & threads. Only one coupon code can be used per order. There is a minimum spend of £10 or your currency equivalent for coupon use. Delivery costs are not included in the minimum spend. All free patterns are listed as free at the time of sending the email. For more information, please read our Terms and Conditions. Got a query? Visit our help centre. Email not displaying properly? View online. © 2026 LoveCrafts Group Limited. All rights reserved. LoveCrafts Makers Ltd registered in England and Wales (no. 8072374) at LoveCrafts Group, 1010 Eskdale Road, Winnersh Triangle, Wokingham, UK, RG41 5TS. Stay Connected Contact us | Too many emails? Opt down to once a week | Unsubscribe