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Email examplesBrandsLoveCraftsSeasonal campaign

LoveCrafts Black Friday sale email

LoveCrafts promotes limited-time discounts on Cascade yarns and other early Black Friday deals. It also features a knitting pattern and a welcome discount with terms.

LoveCrafts

Day 42 after signup

Cascade Steals Start NOW πŸ‘‰

Elysian + Sarasota Worsted: 50% OFF! |

Why it works

  • Lead with a clear time-bound offer and specific products so readers quickly understand the main promotion.
  • Use product and brand choices to give shoppers several relevant paths through the sale.
  • Balance promotional blocks with one useful featured pattern, then keep discount restrictions together in the footer.

How it is built

  1. Category navigation
  2. Limited-time yarn offer
  3. Brand deal selection
  4. Early sale promotion
Email copy

Knitting β€’ Crochet β€’ Cross Stitch & Embroidery β€’ SALE Three days, two Cascade favourites! Save on Cascade Elysian and Sarasota Worsted yarns: now 50% πŸ‘‡ Cascade Yarns Elysian 50% OFF Cascade Yarns Sarasota Worsted 50% OFF Shop The Cascade Craze! Pick your brand, plan your make! Debbie Bliss MillaMia Hayfield Shop The Deals Today! Shop our early Black Friday deals! Paintbox Yarns Debbie Bliss Rowan Explore The Sale! A yoke worth showing off πŸ’ƒ Snowflake-style colourwork around the yoke and a soft merino you'll want to wear all winter. Start your weekend cast-on with MillaMia! Kia Fair Isle Cardigan Knit in MillaMia Naturally Soft Merino (now on sale!), this cardigan pairs a classic Fair Isle yoke with a simple body, so the colourwork really shines. Get The Pattern! SALE Yarns Free Knitting Patterns Free Crochet Patterns WELCOME TREAT! Get 15% off your first order with code: MAKERS15 Terms & Conditions MAKERS15 code excludes sale items, Independent designers PDF patterns, gift cards, mystery packs & threads. Only one coupon code can be used per order. There is a minimum spend of Β£10 or your currency equivalent for coupon use. Delivery costs are not included in the minimum spend. All free patterns are listed as free at the time of sending the email. For more information, please read our Terms and Conditions. Got a query? Visit our help centre. Email not displaying properly? View online. Β© 2026 LoveCrafts Group Limited. All rights reserved. LoveCrafts Makers Ltd registered in England and Wales (no. 8072374) at LoveCrafts Group, 1010 Eskdale Road, Winnersh Triangle, Wokingham, UK, RG41 5TS. Stay Connected Contact us | Too many emails? Opt down to once a week | Unsubscribe

Brand
LoveCrafts
Industry
Ecommerce Β· Craft supplies
Type
Promotional
Email
Seasonal campaign
Sent
Day 42 after signup
Sent at
Fri, 7:03 AM UTC
From
🧢 LoveCrafts <newsletter@e.lovecrafts.com>
Discount codeProduct grid
All seasonal campaign email examples

See this email for your brand

Try it
  • Featured knitting pattern
  • Shop and pattern buttons
  • Footer and offer terms
  • Breakdown

    Main button
    β€œ50% OFF”
    Calls to action
    16 buttons, 43 links
    Length
    269 words Β· 1 min read
    Images
    9
    Layout
    Single column Β· Visual
    Voice
    Urgent
    Language
    English
    Fonts
    Arial, SofiaProRegular, courier
    Dark mode
    No custom styles

    Colors

    • #fe5a8c
    • #ffffff
    • #feedd1
    • #333333
    • #ddf5ff
    Pink emailsOrange emailsLight emails

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