LoveCrafts
Day 28 after signup
Friday night plans? A few lovely rows.
New Debbie Bliss & MillaMia savings, plus chunky Everyday Heroes. |
Why it works
- Open with a relatable occasion and connect it directly to the products being promoted.
- Separate offers into clear sections, pairing each discount with a specific project idea.
- Keep the shopping calls to action close to the products, then place detailed terms and secondary links near the end.
How it is built
- Craft category navigation
- Weekend project headline
- Featured yarn discounts
- Chunky yarn project ideas
Email copy
Knitting • Crochet • Cross Stitch & Embroidery • Sewing & Quilting • CLEARANCE Friday night plans? A few lovely rows. Skip the scrolling and settle in with a make. Selected Debbie Bliss, MillaMia and Hayfield yarns are up to 35% off, so there's a little extra reason to pick your next project. Debbie Bliss Baby Cashmerino 30% OFF! MillaMia Naturally Soft Merino 30% OFF! Shop The Edit! Chunky yarn, speedy makes ⚡ Want something finished by Sunday? A chunky hat, a snuggly cowl or a quick cushion cover can go from cast-on to done in a weekend. Save 35% on these chunky picks. Paintbox Yarns Cotton DK 35% OFF! Paintbox Yarns Cotton Aran 35% OFF! Shop Everyday Heroes! CLEARANCE Yarns Free Knitting Patterns Free Crochet Patterns Cross Stitch & Embroidery Sewing & Quilting WELCOME TREAT! Get 15% off your first order with code: MAKERS15 Terms & Conditions Up to 40% off Everyday Heroes is valid on selected products only until midnight GMT, October 26, 2026. Up to 35% off select yarns is valid on selected products only until midnight GMT, October 26, 2026. MAKERS15 code excludes sale items, Independent designers PDF patterns, gift cards, mystery packs & threads. Only one coupon code can be used per order. There is a minimum spend of £10 or your currency equivalent for coupon use. Delivery costs are not included in the minimum spend. All free patterns are listed as free at the time of sending the email. For more information, please read our Terms and Conditions. Got a query? Visit our help centre. Email not displaying properly? View online. © 2026 LoveCrafts Group Limited. All rights reserved. LoveCrafts Makers Ltd registered in England and Wales (no. 8072374) at LoveCrafts Group, 1010 Eskdale Road, Winnersh Triangle, Wokingham, UK, RG41 5TS. Stay Connected Contact us | Too many emails? Opt down to once a week | Unsubscribe