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Email examplesBrandsLoveCraftsSeasonal campaign

LoveCrafts Black Friday deals email

LoveCrafts promotes early Black Friday yarn and value-pack discounts with gift-making ideas. It also highlights lighter-weight yarns and eGift cards, with shopping links throughout.

LoveCrafts

Day 46 after signup

NEW Black Friday deals! Up to 50% off 🌟

Big gifts, bigger plans: packs up to 45% off for 2 days! |

Why it works

  • Lead with the seasonal sale, then make the discounts tangible by pairing products with gift-making ideas.
  • Break the campaign into distinct shopping sections so readers can choose between featured yarns, value packs, lighter-weight options, and gift cards.
  • Use clear time limits near the relevant offer to make the promotion's deadline easy to understand.

How it is built

  1. Category navigation
  2. Sale announcement
  3. Featured yarn deals
  4. Gift pack promotion
Email copy

Knitting β€’ Crochet β€’ Cross Stitch & Embroidery β€’ SALE MORE Early Black Friday Deals are here 🌟 Fresh deals, fresh gift ideas! Knit a ribbed hat in Rialto DK or make a velvety Chenille cushion for their favourite chair. Both yarns are 35% off, with selected yarns up to 50% off in our November Sale refresh. Debbie Bliss Rialto DK 35% OFF Paintbox Yarns Chenille 35% OFF Shop NEW Early Black Friday Specials! Big gift energy. Packs up to 45% off. A blanket for Mum. Matching scarves for the whole crew. Go bigger for less with up to 45% off selected packs, today and tomorrow only. Paintbox Yarns value packs bring deeper discounts than singles for the BEST value. Paintbox Yarns Debbie Bliss Save On Value Packs! Small stitches. Big gifting possibilities. A striped baby hat in family colours. A delicate scarf for your hardest-to-buy-for friend. Make it personal with up to 40% off selected lighter-weight yarns through Thursday. Save On Lighter Weights! Gift the joy of making 🫢 They know the exact shade. You know they'd love more yarn. Give a LoveCrafts eGift Card, add a note about what you can't wait to see them make, and leave the choosing to them. Grab A Gift Card Today! SALE Yarns Free Knitting Patterns Free Crochet Patterns WELCOME TREAT! Get 15% off your first order with code: MAKERS15 Terms & Conditions MAKERS15 code excludes sale items, Independent designers PDF patterns, gift cards, mystery packs & threads. Only one coupon code can be used per order. There is a minimum spend of Β£10 or your currency equivalent for coupon use. Delivery costs are not included in the minimum spend. All free patterns are listed as free at the time of sending the email. For more information, please read our Terms and Conditions. Got a query? Visit our help centre. Email not displaying properly? View online. Β© 2026 LoveCrafts Group Limited. All rights reserved. LoveCrafts Makers Ltd registered in England and Wales (no. 8072374) at LoveCrafts Group, 1010 Eskdale Road, Winnersh Triangle, Wokingham, UK, RG41 5TS. Stay Connected Contact us | Too many emails? Opt down to once a week | Unsubscribe

Brand
LoveCrafts
Industry
Ecommerce Β· Craft supplies
Type
Promotional
Email
Seasonal campaign
Sent
Day 46 after signup
Sent at
Tue, 7:03 AM UTC
From
🧢 LoveCrafts <newsletter@e.lovecrafts.com>
Discount codeCountdownProduct grid

See this email for your brand

Try it
  • More gift ideas
  • Gift card feature
  • Footer and terms
  • All seasonal campaign email examples

    Breakdown

    Main button
    β€œ35% OFF”
    Calls to action
    12 buttons, 37 links
    Length
    349 words Β· 2 min read
    Images
    8
    Layout
    Single column Β· Balanced
    Voice
    Friendly
    Language
    English
    Fonts
    Arial, SofiaProRegular, courier
    Dark mode
    No custom styles

    Colors

    • #ffab15
    • #fff3dc
    • #0073cc
    • #333333
    • #ffffff
    Yellow emailsBlue emailsLight emails

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