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Email examplesBrandsLoveCraftsSeasonal campaign

LoveCrafts early Black Friday sale email

Highlights the final day of a Rowan 3-for-2 offer, early Black Friday savings, and discounted yarns paired with a crochet project idea. It closes with a first-order discount and shopping links.

LoveCrafts

Day 51 after signup

LAST DAY for Rowan 3 for 2 ⏳

A scrap-friendly crochet idea + more early BF savings. |

Why it works

  • Lead with a clear deadline and a specific offer so readers immediately understand why the campaign is timely.
  • Pair product promotions with a useful project idea to show how the materials can be used.
  • Organize several deals into distinct sections, each with a focused shopping call to action.

How it is built

  1. Category navigation
  2. Last-day offer headline
  3. Featured yarn products
  4. Early sale promotion
Email copy

Knitting • Crochet • Cross Stitch & Embroidery • SALE LAST DAY for 3 for 2 on Rowan It's the final day to make the most of 3 for 2 on Rowan Felted Tweed DK and Rowan Kidsilk Haze. Choose the yarn for your next lace wrap or tweedy cardigan before the deal finishes tonight! Rowan Kidsilk Haze 3 FOR 2 Rowan Felted Tweed DK 3 FOR 2 Last Chance! Shop Rowan 3 For 2! Up to 50% off, only 2 days left ⏳ The current November selection changes after tomorrow, so give your yarn shortlist another look. Save up to 50% on selected lines for a cosy cardigan or a blanket you'll keep coming back to. Shop The Early Black Friday Deals! Save up to 50% and use those scraps Turn your leftover cotton into little flower coasters, then top up the colours you're missing. Selected Paintbox Yarns and Cascade yarns are up to 50% off, including 35% off Paintbox Yarns Cotton DK. Paintbox Yarns Cascade Yarns Shop Paintbox & Cascade Savings! Top up your colours at 35% off The Tropic Vibes coasters by Knothing Usual turn leftover Paintbox Yarns Cotton DK into cheerful little flowers. Use the scraps you already have, then choose a new contrast colours at 35% off to tie your set together. Shop The Tropic Vibes Pattern! SALE Yarns Free Knitting Patterns Free Crochet Patterns WELCOME TREAT! Get 15% off your first order with code: MAKERS15 Terms & Conditions MAKERS15 code excludes sale items, Independent designers PDF patterns, gift cards, mystery packs & threads. Only one coupon code can be used per order. There is a minimum spend of £10 or your currency equivalent for coupon use. Delivery costs are not included in the minimum spend. All free patterns are listed as free at the time of sending the email. For more information, please read our Terms and Conditions. Got a query? Visit our help centre. Email not displaying properly? View online. © 2026 LoveCrafts Group Limited. All rights reserved. LoveCrafts Makers Ltd registered in England and Wales (no. 8072374) at LoveCrafts Group, 1010 Eskdale Road, Winnersh Triangle, Wokingham, UK, RG41 5TS. Stay Connected Contact us | Too many emails? Opt down to once a week | Unsubscribe

Brand
LoveCrafts
Industry
Ecommerce · Craft supplies
Type
Promotional
Email
Seasonal campaign
Sent
Day 51 after signup
Sent at
Sun, 7:10 AM UTC
From
🧶 LoveCrafts <newsletter@e.lovecrafts.com>
CountdownProduct gridDiscount code

See this email for your brand

Try it
  • Project idea and yarn picks
  • Discount and footer links
  • All seasonal campaign email examples

    Breakdown

    Main button
    “3 FOR 2”
    Calls to action
    12 buttons, 41 links
    Length
    362 words · 2 min read
    Images
    10
    Layout
    Single column · Visual
    Voice
    Urgent
    Language
    English
    Fonts
    Arial, SofiaProRegular, courier
    Dark mode
    No custom styles

    Colors

    • #ffd140
    • #ffeef3
    • #0073cc
    • #ffab15
    • #333333
    Yellow emailsBlue emailsLight emails

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