LoveCrafts uses a steady welcome cadence, repeated product grids, and the same 15% first-order incentive. It moves from broad shop discovery to brands and project inspiration.
Updated Oct 3, 2026
LoveCrafts starts on day 0 with two welcome emails rather than one. “Hi Maker, welcome to LoveCrafts!” introduces the crafting community and broad product categories, while “Didn't find what you needed?” follows with categories, patterns, supplies, and top-selling products. Both emails use a product grid and repeat the 15% first-order code, so the second message extends the shopping path instead of changing the offer.
The subject lines give the two sends different jobs: one establishes the relationship, and the next handles a broader product-finding question. That is a useful opening pattern when you have several entry points to explain but want the subscriber to see a purchase prompt immediately.
After the day 0 opening, the sequence waits two days before sending two more messages. “Discover our range of crafting supplies ✂️” is an onboarding email focused on supplies, patterns, and popular products. “Love crafting? This is the place for you!” is a welcome email that returns to categories and recommended supplies. Both retain the same product grid and discount code, keeping the commercial path familiar while changing the framing.
The next send moves beyond general categories to LoveCrafts-exclusive yarn and craft brands, with the subject “Psst.. get to know the brands *exclusive* to LoveCrafts 🤫”. The final email moves from products to use cases: “Find your next craft project inside!” leads into project ideas, beginner guides, and patterns. The two-day spacing between stages gives the sequence a simple progression from shop orientation, to supplies, to brand differentiation, to inspiration.
Every email includes a 15% first-order discount code and a product grid. The offer does not escalate or expire at a new point in the sequence, so the changing value comes from the content rather than from increasing urgency. You can reuse that structure by holding one clear conversion incentive steady while rotating the reason to click.
The final email is also the only one noted with yellow and blue. That color change marks the project-and-guides message as a distinct content moment, while the recurring grid keeps the series visually connected. For a similar program, map one email to each discovery task, keep the purchase path consistent, and reserve a visual shift for a meaningful change in message.
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