LoveCrafts
Day 13 after signup
FINAL HOURS: Up to 50% off big brands ⏰
Rowan, Sirdar & Lion Brand deals end at midnight! |
Why it works
- Lead with a clear deadline and savings range so readers immediately understand the offer and its urgency.
- Group discounted products and project ideas together to help shoppers connect materials with something they can make.
- Keep the main shopping action prominent, then place eligibility details and terms near the end.
How it is built
- Category navigation
- Urgency-led sale headline
- Discounted yarn products
- Yarn weight selections
- Project pattern suggestions
- Offer terms and footer
Email copy
Knitting • Crochet • Cross Stitch & Embroidery • Sewing & Quilting • CLEARANCE The clock is ticking ⏰ Selected Lion Brand, Sirdar and Rowan yarns are up to 50% off for just a few more hours. Rowan Kidsilk Haze 25% OFF Rowan Felted Tweed DK 25% OFF Rowan Alpaca Soft DK 20% OFF Lion Brand Vanna's Choice 20% OFF Save Before Midnight! Go-to yarns, up to 50% off Save up to 50% on favourite DK, Aran and Worsted yarns, perfect for everything from baby blankets to winter jumpers. Choose your weight: DK Aran Worsted Pick a project to save on: Hayfield Baby Blossom DK 20% OFF Hayfield Soft Twist 20% OFF Blanket in Hayfield Baby Blossom DK - 5231 - Downloadable PDF Get the PDF! Hat & Scarf in Hayfield Soft Twist - 10333 - Downloadable PDF Get the PDF! Stock Up On Workhorse Weights! CLEARANCE Yarns Free Knitting Patterns Free Crochet Patterns Cross Stitch & Embroidery Sewing & Quilting WELCOME TREAT! Get 15% off your first order with code: MAKERS15 Terms & Conditions Up to 50% off Select Yarn Weights is valid on selected products only until midnight GMT, October 12, 2026. Up to 50% off Select Yarn is valid on selected products only until midnight GMT, October 8, 2026. MAKERS15 code excludes sale items, Independent designers PDF patterns, gift cards, mystery packs & threads. Only one coupon code can be used per order. There is a minimum spend of £10 or your currency equivalent for coupon use. Delivery costs are not included in the minimum spend. All free patterns are listed as free at the time of sending the email. For more information, please read our Terms and Conditions. Got a query? Visit our help centre. Email not displaying properly? View online. © 2026 LoveCrafts Group Limited. All rights reserved. LoveCrafts Makers Ltd registered in England and Wales (no. 8072374) at LoveCrafts Group, 1010 Eskdale Road, Winnersh Triangle, Wokingham, UK, RG41 5TS. Stay Connected Contact us | Too many emails? Opt down to once a week | Unsubscribe