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Email examplesBrandsMarshallBrowse abandonment

Marshall browse abandonment reminder

Marshall follows up with a reminder that a 10% offer is still valid, then invites the reader to keep browsing its audio and apparel categories.

Marshall

Day 5 after signup

Got your eyes on something?

You still have 10% off

Why it works

  • Pair a browsing reminder with a clear incentive so the follow-up gives readers a reason to return.
  • Place the main call to action before category links, making it easy to resume browsing or explore another part of the range.
  • Keep the copy concise and use a light, brand-fitting aside to make the offer feel less transactional.

How it is built

  1. Browsing headline
  2. Offer reminder
  3. Primary browsing button
  4. Category navigation
Email copy

View in your web browser     STILL BROWSING? Time to get your hands on some new gear. Your code to take 10% off an item is still valid.* You can spend the money you save on your next gig ticket instead.   KEEP LOOKING     *Specific terms apply and certain products are excluded from the offer, please see terms and excluded products here. 2-year warranty on headphones and speakers available exclusively on marshall.com.       EXPLORE THE RANGE   SPEAKERS PORTABLE Shop now   SPEAKERS HOME Shop now     HEADPHONES Shop now   EARBUDS Shop now     CLOTHING Shop now   PEDALS Shop now     Amps Speakers Headphones Drums Unsubscribe Customer support Preferences MARSHALL – Marshall Group AB | Centralplan 15 | Stockholm 11120 | Sweden

Brand
Marshall
Industry
Ecommerce · Audio equipment
Type
Lifecycle
Email
Browse abandonment
Sent
Day 5 after signup
Sent at
Mon, 10:13 AM UTC
From
Marshall <store@email.marshall.com>
Sent with
SendGrid
Discount code
All browse abandonment email examples

Breakdown

See this email for your brand

Try it
  • Footer links
  • Main button
    “KEEP LOOKING”
    Calls to action
    7 buttons, 23 links
    Length
    111 words · Under a minute
    Images
    7, incl. a GIF
    Layout
    Single column · Visual
    Voice
    Playful
    Language
    English
    Fonts
    Helvetica Neue, Helvetica Neue Paneuropean
    Dark mode
    No custom styles

    Colors

    • #000000
    • #ffffff
    Dark emails

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