Wish abandoned cart

7 emails over 12 days, counted from the day we signed up.

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Day 0First email
Email 1 · Browse abandonmentShine on with cubic zirconia jewelry 💍Hi [First name], Shine on with cubic zirconia jewelry 💍
Day 11 day later
Email 2 · Browse abandonmentShine on with cubic zirconia jewelry 💍Hi [First name], Shine on with cubic zirconia jewelry 💍
Day 76 days later
Email 3 · Browse abandonmentKeep everything in place with 🏡 organizersHi [First name], Keep everything in place with 🏡 organizers
Day 92 days later
Email 4 · Browse abandonmentAccessories for accessories! Shop cases now 👛✨Hi [First name], Accessories for accessories! Shop cases now 👛✨
Day 101 day later
Email 5 · Browse abandonment👗Show a little skin in spaghetti straps 👗Hi [First name], 👗Show a little skin in spaghetti straps 👗
Day 111 day later
Email 6 · Browse abandonment📱 Need a heavy duty phone case? Look inside.Hi [First name], 📱 Need a heavy duty phone case? Look inside.
Day 121 day later
Email 7 · Browse abandonmentFrom highwaisted shorts to pleated skirts, your perfect pair of bottoms can be found on Wish!Hi [First name], From highwaisted shorts to pleated skirts, your perfect pair of bottoms can be found on Wish!

What each email does

Day 0First emailBrowse abandonmentShine on with cubic zirconia jewelry 💍Wish highlights cubic zirconia jewelry selected around the recipient’s interests, followed by a separate grid of popular products. Calls to action lead to more jewelry and best-selling items.
Day 11 day laterBrowse abandonmentShine on with cubic zirconia jewelry 💍Wish follows up with personalized cubic zirconia jewelry recommendations and a separate roundup of popular products. Product cards include prices and shopper activity, with buttons to explore more items.
Day 76 days laterBrowse abandonmentKeep everything in place with 🏡 organizersWish showcases jewelry organizers selected around the recipient’s interests, followed by popular products and links to explore more items.
Day 92 days laterBrowse abandonmentAccessories for accessories! Shop cases now 👛✨Wish recommends cases inspired by the recipient’s interests, followed by a selection of popular products. The email uses product listings and buttons to guide shoppers to more items.
Day 101 day laterBrowse abandonment👗Show a little skin in spaghetti straps 👗Wish recommends spaghetti-strap clothing based on the subscriber’s interests, followed by popular products from across the marketplace. Product prices and shopper activity help add context to the listings.
Day 111 day laterBrowse abandonment📱 Need a heavy duty phone case? Look inside.Wish recommends phone cases based on the subscriber’s interests, then adds a separate roundup of popular products. Product listings include prices and merchant details.
Day 121 day laterBrowse abandonmentFrom highwaisted shorts to pleated skirts, your perfect pair of bottoms can be found on Wish!Wish recommends bottoms related to the shopper’s interests, then adds a selection of popular products from across the marketplace. Product listings include prices and shopper activity before links to explore more.

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