Automated emails sent in order, on a timeline.
Standalone emails first, then the emails from its sequences, each in the order they arrived.
Day 0 after signupPart of a sequence
Day 1 after signupPart of a sequence
Day 2 after signupPart of a sequence
How often, when and how Big 5 Sporting Goods emails its subscribers, measured from every email we received.
Every email Big 5 Sporting Goods sent in its first month, grouped by the day it arrived.
Every subject line and preview text, in the order they arrived.
We captured 4 emails from Big 5 Sporting Goods after signing up: browse abandonment, abandoned cart and activation nudge emails. They form 1 automated sequence you can follow day by day.
25% of its emails arrived on the day we signed up and all of its emails use discount code.
Its subject lines run about 35 characters.
