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Email examplesBrandsWish

Wish email examples

EcommerceΒ·Online marketplaceΒ·wish.com
Emails
16
Sequences
2
Typical send day
Day 6
Subject length
45 characters
Sending platform
Amazon SES

All Wish emails

Its sequences first, then the emails it sent outside them, in the order they arrived.

Day 0
Day 1
Day 7
+4 more

Sequence Β· 7 emails over 12 days

Wish abandoned cart

Clone
Day 0
Day 2
Day 3
+2 more

Sequence Β· 5 emails over 8 days

Wish welcome series

Clone

Verify your email address

WishAccount verification
Remix

πŸƒβ€β™€οΈ Fitness at home? These Treadmills, Resistance Bands, Exercise Bikes are back in stock today ...

WishBack in stock
Remix

Stop overpaying for Jewelry at the stores! Today's trending discounts on Rings, Necklaces, ...

WishSale / discount
Remix

Go Big, Get Spooky πŸ‘»

WishSeasonal campaign
Remix

Wish email marketing facts

How often, when and how Wish emails its subscribers, measured from every email we received.

Emails captured
16 emails
Received
Oct 3, 2026 to Oct 16, 2026
Automated sequences
2
First week after signup
9 emails
First 30 days
16 emails
Sending frequency
about 8.2 emails a week
Busiest send day
Saturday (38%)
Typical send time
Around 12 AM UTC
Subject line length
45 characters (median)
Emoji in subject lines
75%
Preview text set
94%
Personalized emails
88%
Sending platform
Amazon SES

The first 30 days after signup

Every email Wish sent in its first month, grouped by the day it arrived.

  1. Day 0

    Signup day

    • Verify your email addressAccount verificationAccount verification
    • Great to meet you, [First name]! Get ready to save bigWelcomeWelcome
    • Shine on with cubic zirconia jewelry πŸ’Browse abandonmentBrowse abandonment
  2. Day 1

    • Shine on with cubic zirconia jewelry πŸ’Browse abandonmentBrowse abandonment
  3. Day 2

    • Feeling crafty? Sewing supplies for less 🧡🧢OnboardingOnboarding
  4. Day 3

    • Building your dream home? 🏑 Browse the home goods sale today!OnboardingOnboarding
  5. Day 4

    • πŸƒβ€β™€οΈ Fitness at home? These Treadmills, Resistance Bands, Exercise Bikes are back in stock today ...Back in stockBack in stock
  6. Day 5

    • Stop overpaying for Jewelry at the stores! Today's trending discounts on Rings, Necklaces, ...Sale / discountSale / discount
  7. Day 6

    • πŸ’• Picture yourself in one of these outfits... πŸ‘–Save big trending fashion now πŸ‘—OnboardingOnboarding
  8. Day 7

    • Go Big, Get Spooky πŸ‘»Seasonal campaignSeasonal campaign
    • Keep everything in place with 🏑 organizersBrowse abandonmentBrowse abandonment
  9. Day 8

    • Be a cover girl! Shop new face masks 😷OnboardingOnboarding
  10. Day 9

    • Accessories for accessories! Shop cases now πŸ‘›βœ¨Browse abandonmentBrowse abandonment
  11. Day 10

    • πŸ‘—Show a little skin in spaghetti straps πŸ‘—Browse abandonmentBrowse abandonment
  12. Day 11

    • πŸ“± Need a heavy duty phone case? Look inside.Browse abandonmentBrowse abandonment
  13. Day 12

    • From highwaisted shorts to pleated skirts, your perfect pair of bottoms can be found on Wish!Browse abandonmentBrowse abandonment

Wish's email subject lines

Every subject line and preview text, in the order they arrived.

  1. Verify your email addressAccount verificationΒ·Oct 3, 2026
  2. Great to meet you, [First name]! Get ready to save bigHi [First name], Exceptional deals are coming your wayWelcomeΒ·Oct 3, 2026
  3. Shine on with cubic zirconia jewelry πŸ’Hi [First name], Shine on with cubic zirconia jewelry πŸ’Browse abandonmentΒ·Oct 3, 2026
  4. Shine on with cubic zirconia jewelry πŸ’Hi [First name], Shine on with cubic zirconia jewelry πŸ’Browse abandonmentΒ·Oct 4, 2026
  5. Feeling crafty? Sewing supplies for less 🧡🧢Hi [First name], Feeling crafty? Sewing supplies for less 🧡🧢Onboarding·Oct 6, 2026
  6. Building your dream home? 🏑 Browse the home goods sale today!Hi [First name], Building your dream home? 🏑 Browse the home goods sale today!Onboarding·Oct 7, 2026
  7. πŸƒβ€β™€οΈ Fitness at home? These Treadmills, Resistance Bands, Exercise Bikes are back in stock today ...Hi [First name], πŸƒβ™€οΈ Fitness at home? These Treadmills, Resistance Bands, Exercise Bikes are back in stock today ...Back in stockΒ·Oct 8, 2026
  8. Stop overpaying for Jewelry at the stores! Today's trending discounts on Rings, Necklaces, ...Hi [First name], Stop overpaying for Jewelry at the stores! Today's trending discounts on Rings, Necklaces, ...Sale / discountΒ·Oct 9, 2026
  9. πŸ’• Picture yourself in one of these outfits... πŸ‘–Save big trending fashion now πŸ‘—Hi [First name], πŸ’• Picture yourself in one of these outfits... πŸ‘–Save big trending fashion now πŸ‘—OnboardingΒ·Oct 10, 2026
  10. Go Big, Get Spooky πŸ‘»Witchtastic savings up to 40% offSeasonal campaignΒ·Oct 10, 2026
  11. Keep everything in place with 🏑 organizersHi [First name], Keep everything in place with 🏑 organizersBrowse abandonment·Oct 10, 2026
  12. Be a cover girl! Shop new face masks 😷Hi [First name], Be a cover girl! Shop new face masks 😷Onboarding·Oct 11, 2026
  13. Accessories for accessories! Shop cases now πŸ‘›βœ¨Hi [First name], Accessories for accessories! Shop cases now πŸ‘›βœ¨Browse abandonmentΒ·Oct 13, 2026
  14. πŸ‘—Show a little skin in spaghetti straps πŸ‘—Hi [First name], πŸ‘—Show a little skin in spaghetti straps πŸ‘—Browse abandonmentΒ·Oct 14, 2026
  15. πŸ“± Need a heavy duty phone case? Look inside.Hi [First name], πŸ“± Need a heavy duty phone case? Look inside.Browse abandonmentΒ·Oct 15, 2026
  16. From highwaisted shorts to pleated skirts, your perfect pair of bottoms can be found on Wish!Hi [First name], From highwaisted shorts to pleated skirts, your perfect pair of bottoms can be found on Wish!Browse abandonmentΒ·Oct 16, 2026

Wish's email strategy at a glance

We captured 16 emails from Wish after signing up, mostly browse abandonment, onboarding and account verification emails. They form 2 automated sequences you can follow day by day.

19% of its emails arrived on the day we signed up, it sends with Amazon SES, its designs lean blue and 88% of its emails use personalized.

Its subject lines run about 45 characters.

Brand colors in its emails

  • #ffffff
  • #2fb7ec
  • #597a88
  • #1e1e1c
  • #000000
  • #0090d9

Send emails like Wish's, for your brand

Clone Wish's sequence with its timing, written for your brand.

  • Keeps the original layout and structure
  • Written for your brand and voice
  • Starts as a draft you can edit
Clone this sequence

What Wish's emails have in common

Styles

Personalized88%Product grid88%Social proof56%Single CTA6%

Colors

Blue94%

Sending platforms

Amazon SES100%

Compare these emails across brands

  • Onboarding email examples1936
  • Account verification email examples906
  • Welcome email examples1411
  • Sale / discount email examples1657
  • Seasonal campaign email examples404

Similar Online marketplace brands

  • Kindle4 emails
  • Parade76 emails
  • Urban Outfitters64 emails
  • Anthropologie59 emails
  • Christianity.com53 emails
  • Uniqlo53 emails
  • Missouri Star Quilt Co47 emails
  • The Children's Place44 emails

Frequently asked questions

What email platform does Wish use?

Wish's emails in this gallery were sent with Amazon SES, detected from their delivery headers.

How many emails does Wish send after signup?

We captured 16 emails from Wish across 2 sequences, 19% of them on the day we signed up.

Does Wish send a welcome email?

Yes. Wish sent a welcome email. Open it above to see the subject line, preview text and full design.

How often does Wish send emails?

Wish sent about 8.2 emails a week over the time we were subscribed, with 9 emails in the first week after signup.

When does Wish send its emails?

38% of Wish's emails arrived on a Saturday, its busiest day, and the typical email arrived around 12 AM UTC.

What kind of emails does Wish send?

Of the emails we captured: 75% lifecycle, 19% promotional and 6% transactional.