In the order they arrived, from the first email after signup.
How often, when and how Holo emails its subscribers, measured from every email we received.
Every email Holo sent in its first month, grouped by the day it arrived.
Every subject line and preview text, in the order they arrived.
We captured 5 emails from Holo after signing up: seasonal campaign, sale / discount and browse abandonment emails.
All of its emails arrived on the day we signed up, it sends with Klaviyo, its designs lean pink and red and 40% of its emails use founder voice.
Its subject lines run about 19 characters, and 20% are questions.