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Email examplesBrandsFableticsBrowse abandonment

Fabletics browse abandonment email

Fabletics follows up on styles the recipient viewed, warning that they may sell quickly and promoting introductory VIP prices. A prominent shopping button leads into membership terms and store links.

Fabletics

Day 3 after signup

Hey!

Just wanted to give you a heads up…

Why it works

  • Referencing products the recipient viewed makes the follow-up feel relevant to their browsing journey.
  • Pair a brief scarcity cue with the offer before presenting one prominent shopping action.
  • Keep the personal sign-off near the main message, while placing detailed membership terms later in the email.

How it is built

  1. Personal greeting
  2. Viewed styles reminder
  3. Urgency and offer
  4. Primary shopping button
  5. Sender sign-off
  6. Membership terms and links
Email copy

Hey! Adrian from Fabletics here. Just wanted to give you a heads up… the styles you were eyeing are selling FAST.   Don’t wait – get your picks at our best prices* of the year: SHOP NOW Happy shopping, Adrian VP, Member Relations *New VIP Offer. Online Only. Limit of 2 items/sets. Excludes Scrubs. Upon enrollment in the VIP Membership Program, simply skip by the 5th of every month if you do not want a $69.95 VIP Credit charged to your payment method. VIP Credits can be redeemed for credit-exclusive outfits, bundles, and high-value items. See additional new VIP promo terms below. WOMENS MENS SCRUBS YITTY VISIT ONE OF OUR STORES SEE ALL STORES Fabletics | 555 Aviation Blvd., El Segundo, CA 90245 You are receiving this email because you signed up for personalized matches from fabletics.com. *NEW VIP OFFER: 2 For $24 Leggings, Shorts, and Skirts, $19 One-Pieces, $19 Swim, $19 Travel Bag, $29 Jeans, 80% Off and 70% Off Offers are valid on select Fabletics Women’s products and exclude Scrubs products. $15 Scrub Set, $19 Scrub Jumpsuit, and 50% off scrubs is valid on Scrubs product only. Offers apply to the first order you place as a new VIP Member and is subject to availability at Fabletics.com. You must opt-in to the Fabletics VIP Membership Program in order to redeem offers. College Shop products only qualify for 80% Off; no other offers listed above are valid on College Shop products. 80% Off is limited to two (2) items/sets. 2 For $24 Leggings, Shorts, and Skirts Offer is limited to one (1) redemption. $19 One-Pieces Offer is limited to one (1) redemption. $19 Swim Offer is limited to two (2) swim tops or bottoms or one (1) one-piece. $19 Travel Bag Offer is limited to one (1) redemption. $29 Jeans is limited to one (1) redemption. $15 Scrub Set Offer is limited to one (1) set. $19 Jumpsuit Offer is limited to one (1) jumpsuit. Offers cannot be applied to previous purchases or the purchase of gift cards and cannot be redeemed for cash. Offers cannot be combined with any other offer, promotion or discount. Offers are automatically applied at checkout. No promo code necessary. Offers are valid for one (1) time use only. Fabletics VIP credits, store credits and gift cards may not be used toward order to which offers are applied. Returns and exchanges are permitted for items purchased with these offers. Fabletics’ standard terms of service regarding shipping, returns and exchanges apply. Terms are subject to change at any time without notice. Upon enrollment in the VIP Membership Program, if you do not skip the month between the 1st and 5th of the month, your membership will auto-renew for each subsequent month, and your credit card or payment method will be charged $69.95 for your membership benefits on the 6th until you cancel. Membership benefits include access to exclusive products and a promotional VIP Credit which unlocks our best prices. VIP Credits can be redeemed for credit-exclusive outfits, bundles, and high value items. You may cancel at any time online or by calling 1-844-322-5384. VIP Credits expire 12 months from charge. View on Web Browser. *Our full shipping and return policy can be found here. This notice is an advertisement from Fabletics.com about a better way to shop for athleticwear for the workout and beyond. Ensure you receive future messages by adding fabletics@emails.fabletics.com to your address book. For additional assistance, contact us. Unsubscribe | Privacy Policy | Terms of Service

Brand
Fabletics
Industry
Ecommerce · Activewear
Type
Lifecycle
Email
Browse abandonment
Sent
Day 3 after signup
Sent at
Sun, 1:46 PM UTC
From
Adrian @ Fabletics <fabletics@emails.fabletics.com>
Sent with
Iterable
PersonalizedSingle CTA
All browse abandonment email examples

Breakdown

Calls to action
0 buttons, 17 links
Length
589 words · 3 min read
Images
2
Layout
Single column · Text-heavy
Voice
Urgent
Language
English
Fonts
FBL-Font, GT-Pressura, Arial
Dark mode
No custom styles

Colors

  • #f9423a
  • #ffffff
  • #0000ff
  • #000000
  • #2e2e2e
Red emailsBlue emailsPurple emailsLight emails

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IN YOUR ACCOUNT: 80% Off Sitewide

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Remix

ALL LEGGINGS = $12

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