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Email examplesBrandsSunglasshutBrowse abandonment

Sunglass Hut browse abandonment email

The email recommends similar sunglasses, then highlights the Sun Club rewards program and shopping benefits such as store pickup and free returns.

Sunglasshut

Day 25 after signup

Careful, you might like these too.

Similar vibes, new angles and more pairs worth meeting.

Why it works

  • Use a playful subject and headline to make product recommendations feel conversational.
  • Introduce the recommendation before moving into loyalty benefits and practical shopping options.
  • Keep the email scannable by separating the main product message from secondary perks.

How it is built

  1. Playful recommendation headline
  2. Similar styles introduction
  3. Store locator call to action
  4. Rewards program promotion
  5. Shopping benefits and footer
Email copy

view online Psst, your next pair is flirting Liked one pair? Great. Now meet a few more with the same energy, a fresh twist, and a strong chance of becoming your favorite. Meet your match Find a store Don’t tell your other pair about these Shop now Find a store Upgrade to The Sun Club today! Unlock your rewards in a matter of seconds: LEVEL UP REWARDS EARLY ACCESS TO OFFERS EXCLUSIVE REWARDS GET YOUR WELCOME BONUS +200 Sun Points Join us and get rewarded You'll love shopping at Sunglass Hut PRESCRIPTION SUN LENSES PICK UP IN STORE IN 2 HOURS Same-Day Delivery Shop online, return in store WOMEN MEN REFER YOUR FRIENDS stop by for free cleanings & fittings FREE SHIPPING & RETURNS, ONLINE & IN STORE + FREE 30-DAY RETURN Flexible payments partners Find a store Sunglass Hut, 4000 Luxottica Place, Mason Ohio 45040 Phone 1.800.786.4527 You received this email at you@example.com because you signed up for Sunglass Hut emails. © 2026 Sunglass Hut All Rights Reserved. Privacy Unsubscribe

Brand
Sunglasshut
Industry
Other · Eyewear
Type
Lifecycle
Email
Browse abandonment
Sent
Day 25 after signup
Sent at
Sun, 11:51 AM UTC
From
Sunglass Hut <news@e.sunglasshut.com>
Product gridPersonalized
All browse abandonment email examples

Breakdown

Main button
“Find a store”
Calls to action
2 buttons, 47 links
Length
171 words · 1 min read
Images
14, incl. a GIF
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
HelveticaNeue, Times New Roman, Roboto
Dark mode
No custom styles

Colors

  • #8de2fc
  • #ffffff
  • #000000
Teal emailsLight emails

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Your shade habit could be more rewarding

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Day 26 after signup·Part of a sequence

Fall in with up to $75 off

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10% off | Find your perfect shades

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