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Email examplesBrandsDswSale / discount

DSW BOGO 50% Off Sale Email

Promotes a limited-time offer: buy one pair of shoes and get a second qualifying pair for 50% off. Shopping links lead into the offer, followed by detailed terms and exclusions.

Dsw

Day 16 after signup

BOGO 50% off ends *TODAY*

https://mi.dsw.com

Why it works

  • Put the offer and its deadline near the top so shoppers can quickly understand the incentive and urgency.
  • Follow the main shopping prompt with clear eligibility terms to explain how the promotion works.
  • Use category-specific shopping links to give shoppers several paths into the store.

How it is built

  1. Category navigation
  2. Seasonal headline
  3. BOGO offer details
  4. Shopping calls to action
  5. Terms and exclusions
  6. Brand contact footer
Email copy

WOMEN MEN KIDS BRANDS CLEARANCE GIFT GUIDE ’TIS THE SEASON TO GIFT EARLY! BOGO 50% OFF* Buy any pair of shoes, get 50% off a second qualifying pair. In stores & online. Prices reflected at checkout. Details below. SHOP NOW SHOP WOMEN SHOP MEN SHOP KIDS SHOP EVERYTHING *OFFER DETAILS & EXCLUSIONS: BOGO 50% Off BARCODE: 482246240509 About the BOGO 50% Off: Valid October 15-18, 2026. No code needed to redeem online. Show barcode in stores. Buy any one pair of shoes and get a second pair of qualifying shoes for 50% off (BOGO 50% Off). Brands which qualify as a second pair of shoes include Skechers, Kelly & Katie, Clarks, Jessica Simpson, Mix No. 6, Anne Klein, TOMS, Journee Collection, Marc Fisher, Crown Vintage, Lucky Brand, and Eurosoft. Not valid on any product marked as ‘Final Sale’ or ‘Excluded from any promotions.’ Second pair of shoes must be of equal or lesser value. BOGO 50% off promotion may be used multiple times within the same transaction. Items purchased during BOGO 50% off promotions are viewed in groups. When purchasing two (or more) items during a BOGO 50% off promotion, the promotional discount will be applied to the lower-priced item(s). See store or www.dsw.com for details. Not valid at DSW Canada or www.dsw.ca. Other restrictions may apply. Subject to full terms of use at www.dsw.com. Terms subject to change without prior notice. Contact shoephoria! Center: 1.866.DSW.SHOES or customerservice@dsw.com for help. About the Free Shipping: Visit https://www.dsw.com for details. About In-Store Pickup: Visit https://www.dsw.com for details. About 15% Off for SMS Messaging: Opt-in to DSW SMS messages to receive offer. Valid for 15% off a qualifying purchase. Limit 1 per customer. One-time use. Brand exclusions apply. See store or https://www.dsw.com for details. Other restrictions may apply. Subject to texting terms and conditions at https://www.dsw.com and full terms of use at https://www.dsw.com. Terms subject to change without prior notice. Unsubscribe at any time. About Afterpay: Visit https://www.dsw.com for details. About Our Prices: Advertised prices may vary by location and are subject to change. Visit https://www.dsw.com for details. About Our COMP. VALUE Prices: Our COMP. VALUE prices typically refer to the manufacturer’s suggested retail price (MSRP). When an MSRP is not available, the COMP. VALUE price is our estimate of other retailers’ ticketed prices for the same or similar items. Visit https://www.dsw.com for details. THIS IS A PRODUCT OFFERING FROM: DSW Designer Shoe Warehouse 810 DSW Drive | Columbus, Ohio 43219-1802 USA CONTACT US: For help, email service@dsw.com or call 1.866.DSW.SHOES (1.866.379.7463). THIS EMAIL WAS SENT TO: you@example.com Manage Email Preferences Unsubscribe Privacy Policy ©2026 DSW Inc. All rights reserved. Selection may vary.

Brand
Dsw
Industry
Ecommerce · Footwear
Type
Promotional
Email
Sale / discount
Sent
Day 16 after signup
Sent at
Sun, 11:57 AM UTC
From
DSW 1-Day Only <dsw@e.dsw.com>
Countdown
All sale / discount email examples

Breakdown

Main button
“SHOP NOW”
Calls to action
1 button, 74 links
Length
516 words · 2 min read
Images
41
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
Arial, HelveticaNow_Regular, HelveticaNow_Medium
Dark mode
Custom dark styles

Colors

  • #319b81
  • #ffffff
  • #3d6f9b
  • #666666
Teal emailsBlue emailsLight emails

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