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Email examplesBrandsDswSale / discount

DSW 20% off sale email

DSW promotes 20% off qualifying regular-price styles and emphasizes that the offer ends tonight. The email includes a discount code, redemption details, and links to shop by category.

Dsw

Day 10 after signup

Remember that 20% off? It ends *tonight*

If you're gonna shop, do it NOW

Why it works

  • Lead with the discount and deadline so the offer is immediately clear.
  • Place the main claim button before secondary category links to make the next step easy to find.
  • Keep detailed exclusions and redemption instructions below the main offer so they support the message without crowding it.

How it is built

  1. Category navigation
  2. Sale headline
  3. Discount and terms
  4. Claim offer button
  5. Shop by category
  6. Offer details and footer
Email copy

WOMEN MEN KIDS BRANDS CLEARANCE FALL SAVINGS ALERT! 20% OFF* Regular-price styles only. In stores & online with code HAYRIDE Details below. CLAIM 20% OFF SHOP WOMEN SHOP MEN SHOP KIDS *OFFER DETAILS & EXCLUSIONS: 20% Off BARCODE: 483210340201 About the 20% Off: Valid October 8-11, 2026. Use offer code HAYRIDE at checkout to redeem online. Show barcode in stores. Valid for 20% off a qualifying, regular-price purchase. Brands which qualify include Skechers, Kelly & Katie, Clarks, Jessica Simpson, Mix No. 6, Anne Klein, TOMS, Journee Collection, Marc Fisher, Crown Vintage, Lucky Brand, and Eurosoft. Not valid on any product marked as ‘Final Sale’ or ‘Excluded from any promotions.’ Limit 1 per customer (per transaction). Not valid at DSW Canada or www.dsw.ca. Other restrictions may apply. Subject to full terms of use at www.dsw.com. Terms subject to change without prior notice. Contact shoephoria! Center: 1.866.DSW.SHOES or customerservice@dsw.com for help. About the Free Shipping: Visit https://www.dsw.com for details. About In-Store Pickup: Visit https://www.dsw.com for details. About 15% Off for SMS Messaging: Opt-in to DSW SMS messages to receive offer. Valid for 15% off a qualifying purchase. Limit 1 per customer. One-time use. Brand exclusions apply. See store or https://www.dsw.com for details. Other restrictions may apply. Subject to texting terms and conditions at https://www.dsw.com and full terms of use at https://www.dsw.com. Terms subject to change without prior notice. Unsubscribe at any time. About Afterpay: Visit https://www.dsw.com for details. About Our Prices: Advertised prices may vary by location and are subject to change. Visit https://www.dsw.com for details. About Our COMP. VALUE Prices: Our COMP. VALUE prices typically refer to the manufacturer’s suggested retail price (MSRP). When an MSRP is not available, the COMP. VALUE price is our estimate of other retailers’ ticketed prices for the same or similar items. Visit https://www.dsw.com for details. THIS IS A PRODUCT OFFERING FROM: DSW Designer Shoe Warehouse 810 DSW Drive | Columbus, Ohio 43219-1802 USA CONTACT US: For help, email service@dsw.com or call 1.866.DSW.SHOES (1.866.379.7463). THIS EMAIL WAS SENT TO: you@example.com Manage Email Preferences Unsubscribe Privacy Policy ©2026 DSW Inc. All rights reserved. Selection may vary.

Brand
Dsw
Industry
Ecommerce · Footwear
Type
Promotional
Email
Sale / discount
Sent
Day 10 after signup
Sent at
Sun, 4:36 PM UTC
From
DSW <dsw@e.dsw.com>
Discount codeCountdown
All sale / discount email examples

Breakdown

Main button
“CLAIM 20% OFF”
Calls to action
1 button, 85 links
Length
419 words · 2 min read
Images
57
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
Arial, HelveticaNow_Regular, HelveticaNow_Medium
Dark mode
Custom dark styles

Colors

  • #3d6f9b
  • #ffffff
  • #319b81
  • #666666
  • #000000
Blue emailsTeal emailsLight emails

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