In the order they arrived, from the first email after signup.
How often, when and how Sorel emails its subscribers, measured from every email we received.
Every email Sorel sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 2
Day 4
2 days later
Day 5
Day 6
Day 8
2 days later
Day 11
3 days later
Day 12
Day 13
Day 14
Day 16
2 days later
Day 18
2 days later
Every subject line and preview text, in the order they arrived.
We captured 20 emails from Sorel after signing up: product launch, sale / discount and seasonal campaign emails.
5% of its emails arrived on the day we signed up.
Its subject lines run about 27 characters, and 5% are questions.
