Dsw
Day 14 after signup
BOGO 50% off shoes is on!
Go ahead, get gifting 🎁
Why it works
- Lead with the seasonal context and the offer so readers understand both the occasion and the value at a glance.
- Keep the main shopping call to action close to the discount explanation, then place detailed eligibility rules lower in the email.
- State the offer dates and key restrictions clearly to help readers judge whether the promotion applies to them.
How it is built
- Category navigation
- Seasonal offer headline
- Discount explanation
- Primary shopping button
- Shopping category links
- Offer terms and exclusions
- Brand and contact footer
Email copy
WOMEN MEN KIDS BRANDS CLEARANCE ’TIS THE SEASON TO GIFT EARLY! BOGO 50% OFF* Buy any pair of shoes, get 50% off a second qualifying pair. In stores & online. Prices reflected at checkout. Details below. SHOP NOW SHOP WOMEN SHOP MEN SHOP KIDS *OFFER DETAILS & EXCLUSIONS: BOGO 50% Off BARCODE: 482246240509 About the BOGO 50% Off: Valid October 15-18, 2026. No code needed to redeem online. Show barcode in stores. Buy any one pair of shoes and get a second pair of qualifying shoes for 50% off (BOGO 50% Off). Brands which qualify as a second pair of shoes include Skechers, Kelly & Katie, Clarks, Jessica Simpson, Mix No. 6, Anne Klein, TOMS, Journee Collection, Marc Fisher, Crown Vintage, Lucky Brand, and Eurosoft. Not valid on any product marked as ‘Final Sale’ or ‘Excluded from any promotions.’ Second pair of shoes must be of equal or lesser value. BOGO 50% off promotion may be used multiple times within the same transaction. Items purchased during BOGO 50% off promotions are viewed in groups. When purchasing two (or more) items during a BOGO 50% off promotion, the promotional discount will be applied to the lower-priced item(s). See store or www.dsw.com for details. Not valid at DSW Canada or www.dsw.ca. Other restrictions may apply. Subject to full terms of use at www.dsw.com. Terms subject to change without prior notice. Contact shoephoria! Center: 1.866.DSW.SHOES or customerservice@dsw.com for help. About the Free Shipping: Visit https://www.dsw.com for details. About In-Store Pickup: Visit https://www.dsw.com for details. About 15% Off for SMS Messaging: Opt-in to DSW SMS messages to receive offer. Valid for 15% off a qualifying purchase. Limit 1 per customer. One-time use. Brand exclusions apply. See store or https://www.dsw.com for details. Other restrictions may apply. Subject to texting terms and conditions at https://www.dsw.com and full terms of use at https://www.dsw.com. Terms subject to change without prior notice. Unsubscribe at any time. About Afterpay: Visit https://www.dsw.com for details. About Our Prices: Advertised prices may vary by location and are subject to change. Visit https://www.dsw.com for details. About Our COMP. VALUE Prices: Our COMP. VALUE prices typically refer to the manufacturer’s suggested retail price (MSRP). When an MSRP is not available, the COMP. VALUE price is our estimate of other retailers’ ticketed prices for the same or similar items. Visit https://www.dsw.com for details. THIS IS A PRODUCT OFFERING FROM: DSW Designer Shoe Warehouse 810 DSW Drive | Columbus, Ohio 43219-1802 USA CONTACT US: For help, email service@dsw.com or call 1.866.DSW.SHOES (1.866.379.7463). THIS EMAIL WAS SENT TO: you@example.com Manage Email Preferences Unsubscribe Privacy Policy ©2026 DSW Inc. All rights reserved. Selection may vary.