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Email examplesBrandsDswSale / discount

DSW limited-time discount email

DSW promotes tiered discounts on qualifying purchases and directs shoppers to claim an offer. The message emphasizes that the promotion ends soon and includes redemption terms.

Dsw

Day 27 after signup

Sneaker + Ballet flat = ✨The Sneakerina✨

Ends tonight: $15 off!

Why it works

  • Pair a memorable product angle with the offer so the discount has a clear shopping context.
  • Show discount tiers together to make the purchase thresholds easy to compare.
  • Place the main claim action before detailed terms, while keeping eligibility and dates available below.

How it is built

  1. Category navigation
  2. Product concept headline
  3. Tiered discount offer
  4. Primary offer button
  5. Shopping category links
  6. Offer terms and footer
Email copy

WOMEN MEN KIDS BRANDS CLEARANCE GIFT GUIDE BUY MORE, SAVE MORE $15 OFF $49 $20 OFF $99 $60 OFF $199* In stores & online with code SOBRIGHT Details below. CLAIM $15 OFF SHOP WOMEN SHOP MEN SHOP KIDS *OFFER DETAILS & EXCLUSIONS: $15, $20, or $60 Off BARCODE: 483146411501 About the $15, $20, or $60 Off: Valid October 26-28, 2026. Use offer code SOBRIGHT at checkout to redeem online. Show barcode in stores. Valid for $15 off a purchase of $49, $20 off a purchase of $99, or $60 off a purchase of $199. All discounts taken off qualifying items only. Brands which qualify include Skechers, Kelly & Katie, Clarks, Jessica Simpson, Mix No. 6, Anne Klein, TOMS, Journee Collection, Marc Fisher, Crown Vintage, Lucky Brand, and Eurosoft. Not valid on any product marked as ‘Final Sale’ or ‘Excluded from any promotions.’ Limit 1 per customer (per transaction). Not valid at DSW Canada or www.dsw.ca. Other restrictions may apply. Subject to full terms of use at www.dsw.com. Terms subject to change without prior notice. Contact shoephoria! Center: 1.866.DSW.SHOES or customerservice@dsw.com for help. About the Free Shipping: Visit https://www.dsw.com for details. About In-Store Pickup: Visit https://www.dsw.com for details. About 15% Off for SMS Messaging: Opt-in to DSW SMS messages to receive offer. Valid for 15% off a qualifying purchase. Limit 1 per customer. One-time use. Brand exclusions apply. See store or https://www.dsw.com for details. Other restrictions may apply. Subject to texting terms and conditions at https://www.dsw.com and full terms of use at https://www.dsw.com. Terms subject to change without prior notice. Unsubscribe at any time. About Afterpay: Visit https://www.dsw.com for details. About Our Prices: Advertised prices may vary by location and are subject to change. Visit https://www.dsw.com for details. About Our COMP. VALUE Prices: Our COMP. VALUE prices typically refer to the manufacturer’s suggested retail price (MSRP). When an MSRP is not available, the COMP. VALUE price is our estimate of other retailers’ ticketed prices for the same or similar items. Visit https://www.dsw.com for details. THIS IS A PRODUCT OFFERING FROM: DSW Designer Shoe Warehouse 810 DSW Drive | Columbus, Ohio 43219-1802 USA CONTACT US: For help, email service@dsw.com or call 1.866.DSW.SHOES (1.866.379.7463). THIS EMAIL WAS SENT TO: you@example.com Manage Email Preferences Unsubscribe Privacy Policy ©2026 DSW Inc. All rights reserved. Selection may vary.

Brand
Dsw
Industry
Ecommerce · Footwear
Type
Promotional
Email
Sale / discount
Sent
Day 27 after signup
Sent at
Wed, 4:12 PM UTC
From
DSW <dsw@e.dsw.com>
Discount codeCountdown
All sale / discount email examples

Breakdown

Main button
“CLAIM $15 OFF”
Calls to action
1 button, 75 links
Length
447 words · 2 min read
Images
41
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
Arial, HelveticaNow_Regular, HelveticaNow_Medium
Dark mode
Custom dark styles

Colors

  • #3d6f9b
  • #ffffff
  • #f06057
  • #f9d1e0
  • #666666
Blue emailsRed emailsPink emailsLight emails

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