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Email examplesBrandsRothy's

Rothy's email examples

Ecommerce·Footwear·rothys.com
Emails
37
Sequence
1
Typical send day
Day 0
Subject length
28 characters
Sending platform
SendGrid

All Rothy's emails

Its sequences first, then the emails it sent outside them, in the order they arrived.

Day 0
Day 1
Day 2
+13 more

Sequence · 16 emails over 14 days

Rothy's welcome series

Clone

The Daily Driver gets colorful.

Rothy'sSale / discount
Remix

NEW! The Après Clog

Rothy'sProduct launch
Remix

NEW! THE BABY MOC

Rothy'sProduct launch
Remix

Ivy Sneaks in Black are back.

Rothy'sBack in stock
Remix

New slippers. Everyone wins.

Rothy'sProduct launch
Remix

ALL CLOGS ON SALE

Rothy'sSale / discount
Remix

Your size. Your clog sale.

Rothy'sSale / discount
Remix

The Braid Clog. $99. That’s it.

Rothy'sSale / discount
Remix

Wait–mules also on sale?

Rothy'sSale / discount
Remix

New Après Clog made the sale.

Rothy'sSale / discount
Remix

Cult-fave Casual Clog now $119.

Rothy'sSale / discount
Remix

Best-selling Penny Clog on sale.

Rothy'sSale / discount
Remix

So many clogs. Up to 25% off.

Rothy'sSale / discount
Remix

ReVelvet Casual Clogs? Also $119.

Rothy'sSale / discount
Remix

First Penny Clog? She’s on sale.

Rothy'sSale / discount
Remix

Up to 25% off clogs in your size.

Rothy'sSale / discount
Remix

THE CLOG EVENT ENDS TOMORROW

Rothy'sSale / discount
Remix

ENDS TODAY! ALL CLOGS ON SALE.

Rothy'sSale / discount
Remix

FINAL HOURS: ALL CLOGS ON SALE.

Rothy'sSale / discount
Remix

BACK. IN. STOCK.

Rothy'sBack in stock
Remix

337826 is your code

Rothy'sAccount verification
Remix

Rothy's email marketing facts

How often, when and how Rothy's emails its subscribers, measured from every email we received.

Emails captured
37 emails
Received
Sep 25, 2026 to Oct 23, 2026
Automated sequences
1
First week after signup
1 email
First 30 days
1 email
Sending frequency
about 9 emails a week
Busiest send day
Friday (22%)
Typical send time
Around 1 PM UTC
Subject line length
28 characters (median)
Emoji in subject lines
0%
Preview text set
97%
Discount codes
54%
Personalized emails
5%
Sending platform
SendGrid

Rothy's' email subject lines

Every subject line and preview text, in the order they arrived.

  1. Hi, we're Rothy's!Take $20 off your order.Welcome·Sep 25, 2026
  2. To love every step.It’s kinda our thing.Welcome·Sep 26, 2026
  3. The ones we’re known for.Meet the overachievers.Welcome·Sep 27, 2026
  4. Meet The Portobello Penny ClogShe’s a fan fave for good reason.Welcome·Sep 28, 2026
  5. ReVelvet Mary Janes, pls.Trend, meet trend.Welcome·Sep 29, 2026
  6. Your Daily Flat color story.Your everyday, in every mood.Welcome·Sep 30, 2026
  7. The Daily Driver gets colorful.This style has range.Sale / discount·Oct 1, 2026
  8. NEW! The Après ClogLined with vegan fur for peak cozy.Product launch·Oct 1, 2026
  9. The Point? We love color.And we know you do, too.Welcome·Oct 2, 2026
  10. NEW ALMOND COLLECTIONThe toe to know.Welcome·Oct 2, 2026
  11. JUST DROPPEDFresh styles for the season ahead.Welcome·Oct 3, 2026
  12. NEW: The Mary Jane update.She’s in her almond era now.Welcome·Oct 3, 2026
  13. NEW: The evolution of ballet.The ballerina changed shape. Fashion does that.Welcome·Oct 4, 2026
  14. What’s new, for you.aka a peek at what just dropped.Welcome·Oct 5, 2026
  15. New slippers for the whole fam.Things are about to get real cozy.Welcome·Oct 6, 2026
  16. HERRINGBONE SEASONYour Daily Driver dressed accordingly.Welcome·Oct 7, 2026
  17. BACK IN BLACK: THE IVYYour chance to snag a pair.Welcome·Oct 8, 2026
  18. Daily Collection. Seasonal refresh.Fall colors are in full swing.Welcome·Oct 9, 2026
  19. NEW! THE BABY MOCOur tiniest shoe yet.Product launch·Oct 9, 2026
  20. Ivy Sneaks in Black are back.Don’t miss it twice.Back in stock·Oct 10, 2026
  21. New slippers. Everyone wins.Cozy is relative.Product launch·Oct 11, 2026
  22. ALL CLOGS ON SALEThe Clog Event starts…NOW.Sale / discount·Oct 12, 2026
  23. Your size. Your clog sale.Up to 25% off clogs meant for you.Sale / discount·Oct 12, 2026
  24. The Braid Clog. $99. That’s it.The rest of the clogs? Up to 25% off.Sale / discount·Oct 13, 2026
  25. Wait–mules also on sale?It’s true. All mules. All clogs. All up to 25% off.Sale / discount·Oct 13, 2026
  26. New Après Clog made the sale.“All” really means ALL CLOGS up to 25% off.Sale / discount·Oct 14, 2026
  27. Cult-fave Casual Clog now $119.The Clog Event means up to 25% off all clogs.Sale / discount·Oct 14, 2026
  28. Best-selling Penny Clog on sale.Yes, really. ALL clogs are up to 25% off.Sale / discount·Oct 15, 2026
  29. So many clogs. Up to 25% off.Casual, Braid, Après, Penny, Cozy and more.Sale / discount·Oct 15, 2026
  30. ReVelvet Casual Clogs? Also $119.Fall clogs up to 25% off. All clogs, actually.Sale / discount·Oct 16, 2026
  31. First Penny Clog? She’s on sale.Best-selling, cult-fave clogs, all up to 25% off.Sale / discount·Oct 16, 2026
  32. Up to 25% off clogs in your size.It doesn’t get easier than this.Sale / discount·Oct 17, 2026
  33. THE CLOG EVENT ENDS TOMORROWUp to 25% off, but not for much longer.Sale / discount·Oct 18, 2026
  34. ENDS TODAY! ALL CLOGS ON SALE.Hours left for up to 25% off.Sale / discount·Oct 19, 2026
  35. FINAL HOURS: ALL CLOGS ON SALE.Don’t miss up to 25% off all clogs.Sale / discount·Oct 19, 2026
  36. BACK. IN. STOCK.Bistro & Mulberry Mary Janes, we missed you.Back in stock·Oct 22, 2026
  37. 337826 is your codeAccount verification·Oct 23, 2026

Rothy's' email strategy at a glance

We captured 37 emails from Rothy's after signing up, mostly welcome, sale / discount and product launch emails. They form 1 automated sequence you can follow day by day.

All of its emails arrived on the day we signed up, it sends with SendGrid, its designs lean blue and 54% of its emails use discount code.

Its subject lines run about 28 characters, and 3% are questions.

Brand colors in its emails

  • #03143b
  • #fffffe
  • #ffffff
  • #202223
  • #2c6ecb

Send emails like Rothy's', for your brand

Clone Rothy's' sequence with its timing, written for your brand.

  • Keeps the original layout and structure
  • Written for your brand and voice
  • Starts as a draft you can edit
Clone this sequence

What Rothy's' emails have in common

Styles

Discount code54%Plain text11%Countdown8%Personalized5%

Colors

Blue3%

Sending platforms

SendGrid100%

Compare these emails across brands

  • Welcome email examples1700
  • Sale / discount email examples2342
  • Product launch email examples598
  • Account verification email examples1149

Similar Footwear brands

  • Dsw38 emails
  • Nine West16 emails
  • Crocs10 emails
  • On8 emails
  • Drmartens5 emails
  • converse1 email
  • Famousfootwear1 email
  • Vans1 email

Frequently asked questions

What email platform does Rothy's use?

Rothy's' emails in this gallery were sent with SendGrid, detected from their delivery headers.

How many emails does Rothy's send after signup?

We captured 37 emails from Rothy's across 1 sequence, all on the day we signed up.

Does Rothy's send a welcome email?

Yes. Rothy's sent 16 welcome emails. Open them above to see the subject line, preview text and full design.

How often does Rothy's send emails?

Rothy's sent about 9 emails a week over the time we were subscribed, with 1 email in the first week after signup.

When does Rothy's send its emails?

22% of Rothy's' emails arrived on a Friday, its busiest day, and the typical email arrived around 1 PM UTC.

What kind of emails does Rothy's send?

Of the emails we captured: 54% promotional, 43% lifecycle and 3% transactional.