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Email examplesBrandsDswSale / discount

DSW 20% off sale email

DSW promotes 20% off qualifying regular-price styles for a limited time, with a code for online purchases and a barcode for in-store use. A prominent shopping button leads into the offer details and exclusions.

Dsw

Day 21 after signup

Want 20% off? Youuuu got it.

+ Court sneakers starting at just $64.99

Why it works

  • Lead with the discount and a lively subject line so the offer is immediately clear.
  • Place the shopping action before the detailed restrictions to keep the main path easy to find.
  • Explain the redemption options and qualifying styles, then separate legal terms into a later section.

How it is built

  1. Category navigation
  2. Seasonal savings headline
  3. Discount and eligibility
  4. Primary shopping button
  5. Offer terms and details
  6. Customer service footer
Email copy

WOMEN MEN KIDS BRANDS CLEARANCE GIFT GUIDE HOLLY-JOLLY SAVINGS 20% OFF* Regular-price styles only. In stores & online with code JINGLE Details below. SHOP NOW SHOP WOMEN SHOP MEN SHOP KIDS *OFFER DETAILS & EXCLUSIONS: 20% Off BARCODE: 482246370206 About the 20% Off: Valid October 22-25, 2026. Use offer code JINGLE to redeem online. Show barcode in store. Valid for 20% off a qualifying, regular-price purchase. Brands which qualify include Skechers, Kelly & Katie, Clarks, Jessica Simpson, Mix No. 6, Anne Klein, TOMS, Journee Collection, Marc Fisher, Crown Vintage, Lucky Brand, and Eurosoft. Not valid on any product marked as ‘Final Sale’ or ‘Excluded from any promotions.’ Limit 1 per customer (per transaction). Not valid at DSW Canada or www.dsw.ca. Other restrictions may apply. Subject to full terms of use at www.dsw.com. Terms subject to change without prior notice. Contact shoephoria! Center: 1.866.DSW.SHOES or customerservice@dsw.com for help. About the Free Shipping: Visit https://www.dsw.com for details. About In-Store Pickup: Visit https://www.dsw.com for details. About 15% Off for SMS Messaging: Opt-in to DSW SMS messages to receive offer. Valid for 15% off a qualifying purchase. Limit 1 per customer. One-time use. Brand exclusions apply. See store or https://www.dsw.com for details. Other restrictions may apply. Subject to texting terms and conditions at https://www.dsw.com and full terms of use at https://www.dsw.com. Terms subject to change without prior notice. Unsubscribe at any time. About Afterpay: Visit https://www.dsw.com for details. About Our Prices: Advertised prices may vary by location and are subject to change. Visit https://www.dsw.com for details. About Our COMP. VALUE Prices: Our COMP. VALUE prices typically refer to the manufacturer’s suggested retail price (MSRP). When an MSRP is not available, the COMP. VALUE price is our estimate of other retailers’ ticketed prices for the same or similar items. Visit https://www.dsw.com for details. THIS IS A PRODUCT OFFERING FROM: DSW Designer Shoe Warehouse 810 DSW Drive | Columbus, Ohio 43219-1802 USA CONTACT US: For help, email service@dsw.com or call 1.866.DSW.SHOES (1.866.379.7463). THIS EMAIL WAS SENT TO: you@example.com Manage Email Preferences Unsubscribe Privacy Policy ©2026 DSW Inc. All rights reserved. Selection may vary.

Brand
Dsw
Industry
Ecommerce · Footwear
Type
Promotional
Email
Sale / discount
Sent
Day 21 after signup
Sent at
Thu, 4:11 PM UTC
From
DSW <dsw@e.dsw.com>
Discount codeSingle CTA
All sale / discount email examples

Breakdown

Main button
“SHOP NOW”
Calls to action
1 button, 65 links
Length
420 words · 2 min read
Images
36
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
Arial, HelveticaNow_Regular, HelveticaNow_Medium
Dark mode
Custom dark styles

Colors

  • #3d6f9b
  • #ffffff
  • #319b81
  • #666666
  • #f1c1d2
Blue emailsTeal emailsLight emails

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