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Email examplesBrandsDswSeasonal campaign

DSW early Black Friday boot offer

DSW promotes 30% off qualifying boots for a limited early Black Friday period. The email highlights the discount and redemption code, then lists eligible brands and offer terms.

Dsw

Day 41 after signup

30% OFF BOOTS!? DECK YEAH!

Early Black Friday rocks!

Why it works

  • Lead with the seasonal hook and discount so readers understand the offer at a glance.
  • Place a direct shopping action immediately after the main offer, before secondary audience links.
  • Keep eligibility details and exclusions together below the main shopping content for easy reference.

How it is built

  1. Category navigation
  2. Seasonal discount headline
  3. Boot shopping button
  4. Audience shopping links
  5. Offer terms and exclusions
  6. Brand and contact footer
Email copy

WOMEN MEN KIDS BRANDS CLEARANCE GIFT GUIDE 30 % OFF BOOTS* Regular-price styles in stores & online with code BOOTFRIDAY Details below. SHOP BOOTS SHOP WOMEN SHOP MEN SHOP KIDS SHOP EVERYTHING *OFFER DETAILS & EXCLUSIONS: 30% Off Boots BARCODE: 483246550209 About the 30% Off Boots: Valid November 12-15, 2026. Use offer code BOOTFRIDAY at checkout to redeem online. Valid for 30% off a qualifying, regular price boots purchase. Brands which qualify include Skechers, Kelly & Katie, Clarks, Jessica Simpson, Mix No. 6, Anne Klein, TOMS, Journee Collection, Marc Fisher, Crown Vintage, Lucky Brand, and Eurosoft. Not valid on any product marked as ‘Final Sale’ or ‘Excluded from Promotions’. Limit 1 per customer (per transaction). See store or www.dsw.com for details. Not valid at DSW Canada or www.dsw.ca. Other restrictions may apply. Subject to full terms of use at www.dsw.com. Terms subject to change without prior notice. Contact shoephoria! Center: 1.866.DSW.SHOES or customerservice@dsw.com for help. About the Free Shipping: Visit https://www.dsw.com for details. About In-Store Pickup: Visit https://www.dsw.com for details. About 15% Off for SMS Messaging: Opt-in to DSW SMS messages to receive offer. Valid for 15% off a qualifying purchase. Limit 1 per customer. One-time use. Brand exclusions apply. See store or https://www.dsw.com for details. Other restrictions may apply. Subject to texting terms and conditions at https://www.dsw.com and full terms of use at https://www.dsw.com. Terms subject to change without prior notice. Unsubscribe at any time. About Afterpay: Visit https://www.dsw.com for details. About Our Prices: Advertised prices may vary by location and are subject to change. Visit https://www.dsw.com for details. About Our COMP. VALUE Prices: Our COMP. VALUE prices typically refer to the manufacturer’s suggested retail price (MSRP). When an MSRP is not available, the COMP. VALUE price is our estimate of other retailers’ ticketed prices for the same or similar items. Visit https://www.dsw.com for details. THIS IS A PRODUCT OFFERING FROM: DSW Designer Shoe Warehouse 810 DSW Drive | Columbus, Ohio 43219-1802 USA CONTACT US: For help, email service@dsw.com or call 1.866.DSW.SHOES (1.866.379.7463). THIS EMAIL WAS SENT TO: you@example.com Manage Email Preferences Unsubscribe Privacy Policy ©2026 DSW Inc. All rights reserved. Selection may vary.

Brand
Dsw
Industry
Ecommerce · Footwear
Type
Promotional
Email
Seasonal campaign
Sent
Day 41 after signup
Sent at
Thu, 1:01 PM UTC
From
DSW <dsw@e.dsw.com>
Discount codeCountdown
All seasonal campaign email examples

Breakdown

Main button
“SHOP BOOTS”
Calls to action
1 button, 75 links
Length
428 words · 2 min read
Images
42
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
Arial, HelveticaNow_Regular, HelveticaNow_Medium
Dark mode
Custom dark styles

Colors

  • #3d6f9b
  • #ffffff
  • #319b81
  • #666666
Blue emailsTeal emailsLight emails

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