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Email examplesBrandsDswSale / discount

DSW 20% off sale email

DSW promotes 20% off regular-price styles with a code and a deadline, alongside a separate offer on select Adidas styles. The email directs shoppers to browse by category and includes offer exclusions and terms.

Dsw

Day 9 after signup

20% off ends tomorrow 🚨

There's still time, but not much—shop ASAP!

Why it works

  • Lead with the discount and a clear deadline so readers can quickly understand the offer and its urgency.
  • Place shopping calls to action near the featured offers, then put exclusions and redemption details later in the email.

How it is built

  1. Category navigation
  2. Seasonal sale headline
  3. Discount offer and code
  4. Shop by category links
  5. Offer details and terms
Email copy

WOMEN MEN KIDS BRANDS CLEARANCE FALL SAVINGS ALERT! 20% OFF* Regular-price styles only. In stores & online with code HAYRIDE Details below. CLAIM 20% OFF SHOP WOMEN SHOP MEN SHOP KIDS UP TO 30% OFF* SELECT STYLES FROM ADIDAS Select styles in stores and online. Details below. SHOP NOW *OFFER DETAILS & EXCLUSIONS: 20% Off BARCODE: 483210340201 About the 20% Off: Valid October 8-11, 2026. Use offer code HAYRIDE at checkout to redeem online. Show barcode in stores. Valid for 20% off a qualifying, regular-price purchase. Brands which qualify include Skechers, Kelly & Katie, Clarks, Jessica Simpson, Mix No. 6, Anne Klein, TOMS, Journee Collection, Marc Fisher, Crown Vintage, Lucky Brand, and Eurosoft. Not valid on any product marked as ‘Final Sale’ or ‘Excluded from any promotions.’ Limit 1 per customer (per transaction). Not valid at DSW Canada or www.dsw.ca. Other restrictions may apply. Subject to full terms of use at www.dsw.com. Terms subject to change without prior notice. Contact shoephoria! Center: 1.866.DSW.SHOES or customerservice@dsw.com for help. About the Up to 30% Off adidas: Select styles in stores and online. Discount taken off comp. value. Price reflected at checkout. About the Free Shipping: Visit https://www.dsw.com for details. About In-Store Pickup: Visit https://www.dsw.com for details. About 15% Off for SMS Messaging: Opt-in to DSW SMS messages to receive offer. Valid for 15% off a qualifying purchase. Limit 1 per customer. One-time use. Brand exclusions apply. See store or https://www.dsw.com for details. Other restrictions may apply. Subject to texting terms and conditions at https://www.dsw.com and full terms of use at https://www.dsw.com. Terms subject to change without prior notice. Unsubscribe at any time. About Afterpay: Visit https://www.dsw.com for details. About Our Prices: Advertised prices may vary by location and are subject to change. Visit https://www.dsw.com for details. About Our COMP. VALUE Prices: Our COMP. VALUE prices typically refer to the manufacturer’s suggested retail price (MSRP). When an MSRP is not available, the COMP. VALUE price is our estimate of other retailers’ ticketed prices for the same or similar items. Visit https://www.dsw.com for details. THIS IS A PRODUCT OFFERING FROM: DSW Designer Shoe Warehouse 810 DSW Drive | Columbus, Ohio 43219-1802 USA CONTACT US: For help, email service@dsw.com or call 1.866.DSW.SHOES (1.866.379.7463). THIS EMAIL WAS SENT TO: you@example.com Manage Email Preferences Unsubscribe Privacy Policy ©2026 DSW Inc. All rights reserved. Selection may vary.

Brand
Dsw
Industry
Ecommerce · Footwear
Type
Promotional
Email
Sale / discount
Sent
Day 9 after signup
Sent at
Sat, 10:15 PM UTC
From
DSW <dsw@e.dsw.com>
Discount codeCountdown
All sale / discount email examples

Breakdown

Main button
“CLAIM 20% OFF”
Calls to action
2 buttons, 83 links
Length
459 words · 2 min read
Images
50
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
Arial, HelveticaNow_Regular, HelveticaNow_Medium
Dark mode
Custom dark styles

Colors

  • #3d6f9b
  • #ffffff
  • #319b81
  • #f79663
  • #666666
Blue emailsTeal emailsOrange emailsLight emails

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