Dsw
Day 12 after signup
Extended: take $15 off in the app…
…ends tonight!
Why it works
- Lead with the discount tiers so shoppers can quickly see how the offer scales with purchase size.
- Make the app requirement clear alongside the offer, then give the email one prominent action to download it.
- Keep detailed eligibility rules and exclusions below the main offer so they are available without interrupting the core message.
How it is built
- Category navigation
- App-only offer
- Download app button
- Shopping category links
- Offer details and exclusions
- Company and unsubscribe footer
Email copy
WOMEN MEN KIDS BRANDS CLEARANCE IN-APP EXCLUSIVE $15 OFF $49 $20 OFF $99 $60 OFF $199* Regular-price & clearance styles only in the app with code CIDER Details below. DOWNLOAD THE APP SHOP WOMEN SHOP MEN SHOP KIDS *OFFER DETAILS & EXCLUSIONS: About the $15, $20, or $60 Off: Valid October 13, 2026. Use offer code CIDER at checkout to redeem in the DSW App only. Valid for $15 off a purchase of $49, $20 off a purchase of $99, or $60 off a purchase of $199. All discounts taken off qualifying items only. Brands which qualify include Skechers, Kelly & Katie, Clarks, Jessica Simpson, Mix No. 6, Anne Klein, TOMS, Journee Collection, Marc Fisher, Crown Vintage, Lucky Brand, and Eurosoft. Not valid on any product marked as ‘Final Sale’ or ‘Excluded from any promotions.’ Limit 1 per customer (per transaction). Not valid at DSW Canada or www.dsw.ca. Other restrictions may apply. Subject to full terms of use at www.dsw.com. Terms subject to change without prior notice. Contact shoephoria! Center: 1.866.DSW.SHOES or customerservice@dsw.com for help. About the VIP Shoebox Shuffle Game: NO PURCHASE NECESSARY. Legal residents of the 50 U.S. states (and D.C.) 18 years or older who are DSW VIP Rewards Program members. Ends 10/25/26. To enter and for Official Rules, including odds, and prize descriptions, visit https://www.dsw.com. Void where prohibited. About the Free Shipping: Visit https://www.dsw.com for details. About In-Store Pickup: Visit https://www.dsw.com for details. About 15% Off for SMS Messaging: Opt-in to DSW SMS messages to receive offer. Valid for 15% off a qualifying purchase. Limit 1 per customer. One-time use. Brand exclusions apply. See store or https://www.dsw.com for details. Other restrictions may apply. Subject to texting terms and conditions at https://www.dsw.com and full terms of use at https://www.dsw.com. Terms subject to change without prior notice. Unsubscribe at any time. About Afterpay: Visit https://www.dsw.com for details. About Our Prices: Advertised prices may vary by location and are subject to change. Visit https://www.dsw.com for details. About Our COMP. VALUE Prices: Our COMP. VALUE prices typically refer to the manufacturer’s suggested retail price (MSRP). When an MSRP is not available, the COMP. VALUE price is our estimate of other retailers’ ticketed prices for the same or similar items. Visit https://www.dsw.com for details. THIS IS A PRODUCT OFFERING FROM: DSW Designer Shoe Warehouse 810 DSW Drive | Columbus, Ohio 43219-1802 USA CONTACT US: For help, email service@dsw.com or call 1.866.DSW.SHOES (1.866.379.7463). THIS EMAIL WAS SENT TO: you@example.com Manage Email Preferences Unsubscribe Privacy Policy ©2026 DSW Inc. All rights reserved. Selection may vary.