Day 0
Day 1
Day 3
+2 more
Sequence · 5 emails over 8 days
Its sequences first, then every email: standalone ones, then the emails from its sequences, each in the order they arrived.
How often, when and how Blurb emails its subscribers, measured from every email we received.
Every email Blurb sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 3
2 days later
Day 6
3 days later
Day 8
2 days later
Every subject line and preview text, in the order they arrived.
We captured 5 emails from Blurb after signing up: onboarding, welcome and feature tip emails. They form 1 automated sequence you can follow day by day.
20% of its emails arrived on the day we signed up, its designs lean orange and yellow on dark backgrounds and 80% of its emails use discount code.
Its subject lines run about 29 characters, and 20% are questions.