Blurb
Day 16 after signup
Don’t miss out on 50% off photo books 🎁
Plus, how to boost your holiday book sales.
Why it works
- Lead with the seasonal offer and savings so readers understand the main reason for the email right away.
- Follow the promotion with relevant holiday advice, giving readers useful content alongside the offer.
- Keep the main action prominent, then place secondary resources and detailed terms later in the email.
How it is built
- Seasonal sale headline
- Discount details
- Primary creation button
- Holiday marketing tips
- More tips button
- Terms and footer
Email copy
Holiday Prep Sale Create now. Thank yourself later. Black Friday-level savings are still on: 50% off photo books and 25% off every other format.* Order a proof copy or replenish your inventory now—so when the holiday rush arrives, you’ll be set. Create now Use code: HOLIDAYPREP26 Make your book the gift of the season Get your book into more hands with a few smart ways to stand out. Spread the word Plan emails and social posts ahead of time to keep your book top of mind all season long. Make it a limited edition Give shoppers something extra-special with a holiday cover, bonus content, or signed copies. Get on the gift list Pitch your book to holiday gift guides, or team up with fellow creators to make a curated guide of your own. Show up IRL Bring your books to holiday fairs, markets, and pop-ups to meet new readers who are looking for something special to give. More tips Visit the Blog Follow Us Help Center Privacy | Pricing | Email Preference Center | Unsubscribe Blurb ®, a division of RPI Print, Inc. 3325 S 116th Street, Tukwila, WA 98168, USA © 2026 RPI Print, Inc., All Rights Reserved *Save 50% on photo books and 25% on paperback and hardcover books, notebooks, journals, and magazines uploaded to your own account with code: HOLIDAYPREP26. Offer valid through October 15, 2026 (11:59 p.m. local time). Valid only for photo books, paperback and hardcover books, notebooks, journals, & magazines uploaded to and purchased through your own account. The discount is applied toward your product total with no minimum or maximum order amount. This offer has a maximum value of $500. This offer is limited to two uses per customer. Cannot be applied to ebooks, PDFs, wall art, gift boxes, or custom orders, and cannot be combined with volume discounts, gift cards, or other promotional codes. Cannot be used for adjustments to previous orders.