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Email examplesBrandsBlurbSale / discount

Blurb early-access sale email

Blurb offers subscribers 50% off photo books, 25% off other formats, and free shipping with a discount code. It emphasizes that the offer ends tonight and highlights its online editor as a way to start creating.

Blurb

Day 13 after signup

50% off early access savings end tonight

Plus 25% off all other formats + free shipping.

Why it works

  • Lead with the strongest discount and make the deadline prominent so readers can quickly understand the offer and its urgency.
  • Pair the promotion with a relevant product-use feature, giving readers a practical next step beyond redeeming the discount.
  • Keep the primary action close to the offer, then place detailed eligibility and shipping terms in the footer.

How it is built

  1. Exclusive offer headline
  2. Deadline and discount details
  3. Primary creation button
  4. Online editor feature
  5. Secondary editor button
  6. Footer links and offer terms
Email copy

Our best deal Pre-sale access ends tonight! Only email fans get this exclusive early offer: 50% off photo books and 25% off all other formats—plus free shipping.* Create now Use code: EAHOLIDAYPREP26 Blurb online editor Make a photo book right from your phone Simply upload your phone pics to the Blurb online editor and start creating with customizable templates–no download required. Try it Visit the Blog Follow Us Help Center Privacy | Pricing | Email Preference Center | Unsubscribe Blurb ®, a division of RPI Print, Inc. 3325 S 116th Street, Tukwila, WA 98168, USA © 2026 RPI Print, Inc., All Rights Reserved *Save 50% on photo books or Save 25% on paperback and hardcover books, notebooks, journals, & magazines and enjoy free shipping with code: EAHOLIDAYPREP26. Offer valid through October 8, 2026 (11:59 p.m. local time). Valid only for photo books, trade books, notebooks, journals, & magazines uploaded to and purchased through your own account. Free shipping is limited to economy shipping up to a value of $6.99 per order for delivery to U.S. addresses only (excluding P.O. Boxes). If you choose faster shipping, we will apply an economy shipping credit toward your shipping total. The discount is applied toward your product total with no minimum or maximum order amount.

Brand
Blurb
Industry
Ecommerce · Book publishing
Type
Promotional
Email
Sale / discount
Sent
Day 13 after signup
Sent at
Thu, 1:07 PM UTC
From
Blurb <blurb@makebooks.blurb.com>
Discount codeCountdownFree shipping
All sale / discount email examples

Breakdown

Main button
“Create now”
Calls to action
2 buttons, 14 links
Length
211 words · 1 min read
Images
10
Layout
Single column · Visual
Voice
Urgent
Language
English
Fonts
Arial, Helvetica, Proxima Nova
Dark mode
No custom styles

Colors

  • #107eb1
  • #202020
  • #ca7f0e
  • #ffffff
  • #013024
Blue emailsOrange emailsDark emails

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